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Product Journal: a tool to keep everyone on board!

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A lightweight artefact to keep all you product community aligned and on board.
My experience in agile product management and how I used a simple presentation to spread alignment and agreement.
Download and create your own Product Journal bit.ly/prodjournal

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Product Journal: a tool to keep everyone on board!

  1. 1. Product Journal: keep everyone on board! Lorenzo Cassulo
 Product Owner @lorenzocassulo
  2. 2. A few things about me Hi, I’m Lorenzo I’m a Product Owner 2@lorenzocassulo
  3. 3. What a product owner does? 3@lorenzocassulo
  4. 4. My product experience 4@lorenzocassulo
  5. 5. Expectation 5@lorenzocassulo
  6. 6. Expectation 6@lorenzocassulo
  7. 7. Reality 7@lorenzocassulo
  8. 8. Reality 8@lorenzocassulo
  9. 9. SO WHAT? 9
  10. 10. 10 Share the vision
  11. 11. 11 The three pillars of the product vision
  12. 12. Our tools 12 Powerful questions @lorenzocassulo
  13. 13. Refrigerators & Radiators 13
  14. 14. Keep information alive 14 PRODUCT JOURNAL
  15. 15. 15@lorenzocassulo http://bit.ly/prodjournal
  16. 16. WHAT WE SHOULD SHARE? 16
  17. 17. 17 Why we build the product? @lorenzocassulo MUST HAVE WHY? WHY? WHY? WHY? WHY?
  18. 18. 18 Can we explain it in 30 sec? @lorenzocassulo MUST HAVE ELEVATOR PITCH
  19. 19. 19 What our customer will do? @lorenzocassulo CUSTOMER JOURNEY MUST HAVE
  20. 20. 20 How much are we losing? @lorenzocassulo COST OF DELAY
  21. 21. 21 Who are our neighbours? @lorenzocassulo STAKEHOLDERS
  22. 22. 22 How we will build the solution? @lorenzocassulo THE SOLUTION
  23. 23. 23 What we will NOT build? @lorenzocassulo NOT TO DO LIST
  24. 24. 24 What the News would say about your product? @lorenzocassulo IMPACT
  25. 25. 25 How long will it take? @lorenzocassulo RELEASE PLAN
  26. 26. KEY TAKEAWAYS 26
  27. 27. 27 Questions are a powerful tool @lorenzocassulo
  28. 28. 28 Discussions allow you to keep everyone on board @lorenzocassulo
  29. 29. 29 Building products is a never ending process of discovery and learning @lorenzocassulo
  30. 30. 30 To keep the process alive and healthy you need tools to generate discussions and spread alignment
  31. 31. 31
  32. 32. MORE INFO & HELPS 32
  33. 33. PRODUCT JOURNAL TEMPLATE http://bit.ly/prodjournal LIFT OFF • Lift-Off - Diana Larsen https://pragprog.com/book/liftoff/liftoff-second-edition • https://www.infoq.com/interviews/larsen-agile-fluency INCEPTION DECK • Agile Samurai - Jonathan Rasmusson https://pragprog.com/titles/jtrap/the-agile- samurai • Inception deck: https://agilewarrior.wordpress.com/2010/11/06/the-agile-inception- deck/ 33 Books & Links @lorenzocassulo
  34. 34. THANKS! Let’s keep in touch! lorenzocassulo 34

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