Propaganda power point


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Introduction to propaganda

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Propaganda power point

  1. 1. What is propaganda?
  2. 2. Definition….  Comes from propagate: to spread  Involves the systematic spread of information to influence people’s behaviour, beliefs and attitudes, often deliberately promoting a one-sided view in order to gain support for the viewpoint or belief.  Is essentially ideology (values, attitudes and beliefs): may be political, gender; class; race; ethnicity.  The word has negative connotations as it is often involved with the distortion of the truth.  Employs main tools and devices: persuasive language and appeals, propaganda devices.  Involves strong emotional appeals.
  3. 3. Where is it found?  Everywhere!  In may be presented in a range of mediums: posters, stamps, shirts, slogans, brochures, papers, speeches, autobiographies, costume, symbols.  Is very prevalent in war.  Is behind any form of communication that has an agenda of changing people’s beliefs or attitudes – public health announcements, advertisements for beauty products, political campaigns, school websites, although we tend to associate propaganda with the political arena.  There is a huge cross-over with advertising. Advertisements can be unpacked in terms of the ideological assumptions they present.
  4. 4. Some purposes of war-time propaganda At its heart, war propaganda seeks to promote political messages and gain support. • Conscription – sign up • Promote political messages and party beliefs. • Rousing animosity towards the enemy • Scare tactics – keep secrets safe! • Conserve • Produce! • May be anti-war, depending on the political climate.
  5. 5. Conscription sign up to fight for your country!
  6. 6. Promote political messages World War Two propaganda
  7. 7. Rousing animosity towards the enemy
  8. 8. Scare tactics… – keep secrets safe!
  9. 9. C O N S E R V E
  10. 10. Produce! In Britain in World War Two, Lord Woolton, the Minister of Food, encouraged people to produce their own food. It was a successful campaign and between 1939 and 1945 imports of food were halved and the acreage of British land used for food production increased by 80%.
  11. 11. May be anti- war, depending on the political climate.
  12. 12. Ideology behind war propaganda Just a start! Examine the political leadership and what they stand for… Values of: Unity: working for the collective good Strength: national pride, morale, physical strength required for war, Hope: looking forward to the future or victory Patriotism: love of one’s country; national pride Parsimony (thrift) Anger: towards the enemy or traitors. Fear: uses scare-tactics and scaremongering.
  13. 13. CONTEXT – AUDIENCE - PURPOSE • Context: when and where was the text produced? Did any significant events occur at the time of production? What historical, cultural, social or political knowledge allow you to interpret the image? • Audience: define the intended audience, justifying your reasons, identify and describe your response, consider the context, attitudes and values influencing this response, what cultural myths, values and attitudes are channeled? • Purpose: what does it aim to do or why was it produced? What messages, ideas or issues does it convey? Does it inform/entertain/ persuade/challenge viewers? When considering the purpose, make sure you address the ideological concerns of the text and how it constructs ideas of religion, class, gender, race, ethnicity.
  14. 14. Terminology • technical construction of the images; viewing conventions. • use of persuasive devices and language or propaganda techniques. • A visual text can include any propaganda piece, advertisement, image, film or documentary studied in class. For an essay-style response it is wise to choose a more substantial viewing text to discuss such as a film or documentary.
  15. 15. P r o p a g a n d a An introductory YouTube video: