ICWSM_SISoM-11

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structure idea generation with semantic data in order to add meaning to the content

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  • So as a conclusion, we outline the significant role that science and technology can play duringinnovation processes.It questions the view that holds that semantic data applied to user generated content can enrich decision making tasks.And, it suggests electronic brainstorming sessions to better perform idea generation activities.
  • ICWSM_SISoM-11

    1. 1. Structuring E-Brainstorming to Better Support Innovation Processes<br />Lorea Lorenzo, Osane Lizarralde,<br />Igor Santo, Alexandre Passant<br />
    2. 2. Motivation<br />Gather knowledge by idea generation<br />Accessible + scalable communication techniques<br />Allow creation + exchange of user-generated content<br />Brainstorming<br />Team-based technique to create/discuss ideas<br />Promote creativity by synergy<br />Rapid acquisition of large amount of information<br />
    3. 3. Brainstorming drawbacks<br />We met in the big Apple ...<br />We?<br />Who does she refer to?<br />Ambiguity when talking<br />Apple?<br />Is that the Apple Store? NYC?<br />
    4. 4. Brainstorming drawbacks<br />Brainstorming session A<br />Brainstorming session B<br />Topic: Political Diversity in Twitter<br />Topic: Political Polarization in Twitter<br />Information Isolation<br />
    5. 5. Our goal<br />Brainstorming session A<br />Brainstorming session B<br />
    6. 6. Electronic Brainstorming<br />Simulate traditional Brainstorming sessions<br />Real-Time collaborative text editors. Eg. Gobby<br />
    7. 7. No loss of information<br />Information becomes archival<br />Easyto track ideas<br />Content Remains as text<br />No added value<br />Add SEMANTIC DATA<br />To represent its MEANING<br />
    8. 8. Brainstorm Ontology<br />Represent content using vocabularies<br />Duration<br />Reviews<br />Online Community<br />Online Community<br />SIOC<br />Semantically-Interlinked Online Communities<br />Person User Account<br /> User Account Site <br />Reuse existing Social Vocabularies<br />has<br />Ideas<br />Participants<br />Brainstorm<br />Brainstorm<br />administrate<br />Topics<br />Objectives<br />Tags<br />
    9. 9. Brainstorm Ontology<br />Represent content by a vocabulary<br />Online Community<br />FOAF<br />Friend of a Friend<br />“peter” peter@gmail.com<br /> “peter” “Mary”<br /> “Mary” “snowflake”<br />has mail<br />Participants<br />Brainstorm<br />has friend<br />has nickName<br />
    10. 10. Brainstorm Ontology<br />Represent content by a vocabulary<br />Online Community<br />SKOS<br />Simple Knowledge Organisation System<br />Brainstorm Idea<br />Idea Concept<br />Ideas<br />Participants<br />has Collection<br />Brainstorm<br />is a<br />
    11. 11. Brainstorm Ontology<br />Represent content by a vocabulary<br />Duration<br />Online Community<br />Reviews<br />Ideas<br />Participants<br />Brainstorm<br />Topics<br />Objectives<br />Tags<br />
    12. 12. http://vocab.deri.ie/br<br />skos:Collection<br />Br:Participant<br />is_a<br />is_type_of<br />Br:Brainstorm<br />has_Participant<br />“Mary”<br />has_Name<br />has_Topic<br />foaf:Person<br />has_Idea<br />has_Tagged_a_Tag<br />has_NickName<br />Br:Topic<br />tags:Tag<br />“Snowflake”<br />has_Tag<br />has_Reviewer<br />Br:Idea<br />has_Review<br />Review:Review<br />
    13. 13. With Semantic Data<br />Human readable data vs. <br /> Machine understandable data<br />Semantics to add meaning to the content<br />Previous example: “We met in the big Apple…”<br />
    14. 14. BIG APPLE<br />WE<br />MET IN THE<br />PETER<br />and<br />MARY<br />
    15. 15. E-Brainstorm Search Tool<br />
    16. 16.
    17. 17.
    18. 18.
    19. 19. Future Work<br />Data Privacy<br />Create/Reuse existing platforms<br />Google Wave/Apache Wave<br />
    20. 20. Conclusions<br />Electronic Brainstorming enriched with Semantics<br />Brainstorm Ontology<br />Tool able to interlink <br />People<br />User generated Ideas<br />Web content<br />DERI <br />IDA Business Park<br />Lower Dangan – Galway<br />Ireland<br />Lorea Lorenzo<br />lorea.lorenzo@deri.org<br />lorea.lorenzo@gmail.com<br />
    21. 21. Brainstorm vs. E-Brainstorm<br />
    22. 22. Brainstorm Ontology<br />

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