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DEVELOPING             CREATIVIY AND            UNDERSTANDING              INNOVATION7/27/2012                    1
INNOVATION AND THE            ENTREPRENEUR                  Innovation is the key function in the                   entre...
ROLE OF CREATIVITY               Creativity is the generation of ideas                that result in the improved efficie...
TWO APPROACHES TO CREATIVE PROBLEM SOLVING     ADOPTOR                                  INNOVATOR   Employs a disciplined...
NATURE OF CREATIVE PROCESS                    Creativity is a process that can be                     developed and impro...
SOME IDEA STOPPERS                   ‘Naah’                   ‘That’s the dumbest thing I have ever                    h...
CREATIVE PROCESS-PHASES                     Incubation     Knowledge        Creative      Ideas    Accumulation      Proce...
PHASES OF CREATIVITY   Phase 1 : Background or Knowledge    Accumulation.   Phase 2 : The Incubation process.   Phase 3...
DEVELOPING YOUR CREATIVITY               RECOGNIZING RELATIONSHIPS.               DEVELOPING A FUNCTIONAL               ...
DEVELOPING CREATIVITY      RECOGNIZING RELATIONSHIPS :       Seeing new and different relationships among        objects,...
DEVELOPING CREATIVITY                       USING YOUR BRAIN            LEFT HEMISPHERE         RIGHT HEMISPHERE          ...
WAYS TO DEVELOP LEFT AND RIGHT HEMISPHERE SKILLSLEFT HEMISPHERE SKILLS                    RIGHT-HEMISPHERE SKILLS    Step...
DEVELOPING CREATIVITY   ELIMINATING MUDDLING MIND-SETS                     EITHER / OR THINKING                     SECU...
THE INNOVATION PROCESS               Most innovations result from a                conscious, purposeful search for      ...
TYPES OF INNOVATION               INVENTION : Totally new product , service                or process.               EXT...
INNOVATION SOURCES                  Unexpected occurrences.                  Incongruities.                  Process ne...
MAJOR INNOVATION MYTHS      INNOVATION IS PLANNED AND       PREDICTABLE.      TECHNICAL SPECIFICATIONS SHOULD BE       T...
PRINCIPLES OF INNOVATION  Be action oriented. Make the product, process, or service simple and   understandable. Make t...
FINANCIAL SUPPORT FOR                 INNOVATION                   VENTURE CAPITALISTS.                   GOVERNMENT SUP...
7/27/2012   20
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Process innovation and leadership ppt

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Innovation and Creativity- Myths and Reality.

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Process innovation and leadership ppt

  1. 1. DEVELOPING CREATIVIY AND UNDERSTANDING INNOVATION7/27/2012 1
  2. 2. INNOVATION AND THE ENTREPRENEUR  Innovation is the key function in the entrepreneurial process  Innovation is the process by which entrepreneurs convert opportunities into marketable ideas.  Innovation is more than just a good idea.  Entrepreneurs blend creative thinking with a systematic,logical process ability7/27/2012 2
  3. 3. ROLE OF CREATIVITY  Creativity is the generation of ideas that result in the improved efficiency or effectiveness of a system.  Two important aspects of creativity are process and people. Process is goal oriented. People are the resources that determine the solution.7/27/2012 3
  4. 4. TWO APPROACHES TO CREATIVE PROBLEM SOLVING ADOPTOR INNOVATOR Employs a disciplined,  Approaches tasks from unusual precise, methodical approach. angles. Is concerned with solving,  Discovers problems and rather than finding problems. avenues of solutions. Attempts to refine current  Questions basic assumptions practices. related to current practices. Tends to be means oriented.  Has little regard for means, is Is capable of extended detail more interested in ends. work.  Has little tolerance for routine Is sensitive to group cohesion work. and cooperation.  Has little or no need for consensus, often is insensitive 7/27/2012 4 to others.
  5. 5. NATURE OF CREATIVE PROCESS  Creativity is a process that can be developed and improved.  Everyone is creative to some degree.  Creativity is not some mysterious talent reserved for few.  Barriers to creative thinking are sometimes the inadvertent ‘killer phrases’.7/27/2012 5
  6. 6. SOME IDEA STOPPERS  ‘Naah’  ‘That’s the dumbest thing I have ever heard’.  ‘We have done all right so far why do we need that?’  ‘That doesn’t sound practical’.  ‘Lets get back to reality’.  ‘Where do you get these weird ideas’7/27/2012 6
  7. 7. CREATIVE PROCESS-PHASES Incubation Knowledge Creative Ideas Accumulation Process Evaluation and Implementation7/27/2012 7
  8. 8. PHASES OF CREATIVITY Phase 1 : Background or Knowledge Accumulation. Phase 2 : The Incubation process. Phase 3 : The idea experience. Phase 4 : Evaluation and Implementation 7/27/2012 8
  9. 9. DEVELOPING YOUR CREATIVITY  RECOGNIZING RELATIONSHIPS.  DEVELOPING A FUNCTIONAL PERSPECTIVE.  USING YOUR BRAIN.  ELIMINATING MUDDLING MIND-SETS.7/27/2012 9
  10. 10. DEVELOPING CREATIVITY RECOGNIZING RELATIONSHIPS :  Seeing new and different relationships among objects, processes, materials, technologies and people.  Perceiving in a relational mode. DEVELOPING A FUNCTIONAL PERSPECTIVE :  View things and people in terms of how they can satisfy your need to complement a project7/27/2012 10
  11. 11. DEVELOPING CREATIVITY USING YOUR BRAIN LEFT HEMISPHERE RIGHT HEMISPHERE  VERBAL NONVERBAL   ANALYTICAL SYNTHESIZING  ABSTRACT  SEEING ANALOGIES  RATIONAL  NONRATIONAL  LOGICAL  SPATIAL  LINEAR  INTUTIVE  IMAGINATIVE TO BECOME MORE CREATIVE IT IS NECESSARY TO PRACTICE AND DEVELOP BOTH HEMISPHERE SKILLS7/27/2012 11
  12. 12. WAYS TO DEVELOP LEFT AND RIGHT HEMISPHERE SKILLSLEFT HEMISPHERE SKILLS RIGHT-HEMISPHERE SKILLS Step by step planning of your  Using metaphors and work and life activities. analogies to describe things Reading ancient, medieval, and and people in your scholastic philosophy , legal conversation. cases and books on logic.  Recording your hunches, feelings, and intuition and Establishing timetables for all of calculating their accuracy. your activities.  Detailed fantasizing and Using and working with a visualizing things and computer program. situations in future.  Drawing faces, caricatures, 7/27/2012 and landscapes. 12
  13. 13. DEVELOPING CREATIVITY ELIMINATING MUDDLING MIND-SETS  EITHER / OR THINKING  SECURITY HUNTING  STEREOTYPING  PROBABILITY THINKING7/27/2012 13
  14. 14. THE INNOVATION PROCESS  Most innovations result from a conscious, purposeful search for new opportunities.  Successful innovators use both left and right sides of the brain.  Most successful innovations are simple and focused.  Innovation often involves more7/27/2012 work than genius 14
  15. 15. TYPES OF INNOVATION  INVENTION : Totally new product , service or process.  EXTENSION : New use or different application of an already existing product, service ,or process.  DUPLICATION : Creative replication of an existing concept.  SYNTHESIS : Combination of existing concepts and factors into a new formulation or use.7/27/2012 15
  16. 16. INNOVATION SOURCES  Unexpected occurrences.  Incongruities.  Process needs.  Industry and market changes.  Demographic changes.  Perceptual changes.  Knowledge-based concepts.7/27/2012 16
  17. 17. MAJOR INNOVATION MYTHS  INNOVATION IS PLANNED AND PREDICTABLE.  TECHNICAL SPECIFICATIONS SHOULD BE THROUGHLY PREPARED.  CREATIVITY RELIES ON DREAMS AND BLUE-SKY IDEAS  BIG PROJECTS WILL DEVELOP BETTER INNOVATIONS THAN SMALLER  TECHNOLOGY IS THE DRIVING FORCE OF INNOVATION AND SUCCESS7/27/2012 17
  18. 18. PRINCIPLES OF INNOVATION Be action oriented. Make the product, process, or service simple and understandable. Make the product ,process or service customer based. Start small. Aim high. Try / Test / revise. Learn from failures. Follow a milestone schedule. Reward heroic activity. Work , Work , Work .7/27/2012 18
  19. 19. FINANCIAL SUPPORT FOR INNOVATION  VENTURE CAPITALISTS.  GOVERNMENT SUPPORT.  NGO’S.7/27/2012 19
  20. 20. 7/27/2012 20

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