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IDEATION, INNOVATION, AND CREATIVITY Great Business idea/ Evaluating an idea Gap analysis/ Developing an idea Protecting your idea/ Confidentiality Agreements Patents/ Trademark/ copyrights Entreprenuerial Creativity and Obstacles Innovation concept Ideation/ Where to get ideas Impacts to innovation Organizational motivation to innovate
What is ideation? ,[object Object]
[object Object],[object Object],[object Object],Ideas are the fuel of any enduring brand
 
WHERE TO GET IDEAS? ,[object Object]
[object Object],GAP ANALYSIS
One that has market now and in the future WHAT IS AN IDEA THAT IS WORTH A BUSINESS?
Totally Stupid Online Business Ideas That Made Someone Rich ,[object Object],[object Object]
[object Object],[object Object],Totally Stupid Online Business Ideas That Made Someone Rich
[object Object],[object Object],Totally Stupid Online Business Ideas That Made Someone Rich
[object Object],[object Object],Totally Stupid Online Business Ideas That Made Someone Rich
DEVELOPING AN IDEA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Is Your Great Idea A Real Business? Christopher Steiner , 06.11.10, 06:30 PM ,[object Object],[object Object]
Twelve Questions To Test If It's A Real Business
1. Are you filling a void? A clever idea is nothing more than a science project if nobody actually needs the resultant product. "You have to determine that there's something actually missing to a specific market--something you're going to supply,"  says Tom Lane, founder of  Propertyroom.com , an auction site for recovered and seized items sitting in backrooms of police departments.
2. Does the idea pass a live-fire test? Many ideas lend themselves to an easy litmus test to determine if they'd be needed or popular. A newfangled baked good, for instance, could be tested at a farmer's market before being pitched to retailers. If the sweet concoction doesn't sell at all to the market crowd, the product may need to be reexamined before getting pushed in bigger ponds.
3. Do industry experts hate your idea? Good. ,[object Object]
4. Does the idea have shelf life?  ,[object Object]
5. High barrier to entry? ,[object Object]
6. Is the idea scalable?  ,[object Object]
7. Can the idea be priced attractively?  ,[object Object]
8. How much funding will the idea need? ,[object Object]
9. How large is the market for the idea? ,[object Object]
10. Is the idea truly a stand-alone business, or is it an add-on feature? ,[object Object]
11. If it weren't your idea, would you put money into it? ,[object Object]
[object Object],12. Can you pitch your idea as a business in 20 seconds or less?
PROTECTING YOUR IDEA
PROTECTING YOUR IDEA COPYRIGHT LAW FULL IMPLEMENTATION OF IP
Other means of protecting an idea ,[object Object],[object Object],[object Object],[object Object]
CONFIDENTIALITY AGREEMENT ,[object Object],[object Object],[object Object],[object Object]
PATENTS ,[object Object]
Example:  The Ipod range is protected under a patent. PATENT
The value of patenting and licensing ,[object Object],[object Object]
Patent pending ,[object Object],[object Object],[object Object]
TRADEMARKS ,[object Object],[object Object],[object Object]
Example:  Cadbury Schweppes have a trademark on their specific purple color TRADEMARK
Registered Design ,[object Object],Example:  The Coca Cola bottle, even without any text or branding was recently registered in Japan being the first of its kind.
[object Object],[object Object],COPYRIGHTS
COPYRIGHT ,[object Object]
ENTREPRENUERIAL  C R E A T I V I T Y Creativity technical, procedural & intellectual knowledge intrinsic is more effective than extrinsic how flexibly and more imaginatively people approach problems IT IS ABOUT COMING UP WITH INNOVATIVE IDEAS AND CONVERTING THEM INTO VALUE-CREATING PROFITABLE BUSINESS ACTIVITIES COMPONENTS OF CREATIVITY Motivation Expertise Creative Thinking Skills
Environmental stimulants to creativity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Environmental obstacles to creativity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The concept of INNOVATION ,[object Object]
[object Object],[object Object],[object Object],[object Object]
Lamp-Proxima-Futuristic-Car
New-Innovative-Architectural-Balenciaga-Shoes.jpg
dutchess-county-guest-house-wooden-matrials
Modern Loft
Notebook-Acer-Aspire-AS8940G-6865
 
coffee-machine-design-technology
Organizational motivation to innovate
Innovation Lessons
Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird   What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? A lot.     By: McKinsey & Company
Background ,[object Object]
McKinsey & Company ,[object Object],[object Object]
Elizabeth Canney (1988-present) Spouse(s) 1979–present Years active Actor Animator Film director Screenwriter Occupation Phillip Bradley Bird September 11, 1957 ) (age 52) Kalispell, Montana ,  U.S. Born Bird at the Venice Film Festival, September 2009 Brad Bird
[object Object]

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IDEATION IDEAS

  • 1. IDEATION, INNOVATION, AND CREATIVITY Great Business idea/ Evaluating an idea Gap analysis/ Developing an idea Protecting your idea/ Confidentiality Agreements Patents/ Trademark/ copyrights Entreprenuerial Creativity and Obstacles Innovation concept Ideation/ Where to get ideas Impacts to innovation Organizational motivation to innovate
  • 2.
  • 3.
  • 4.  
  • 5.
  • 6.
  • 7. One that has market now and in the future WHAT IS AN IDEA THAT IS WORTH A BUSINESS?
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Twelve Questions To Test If It's A Real Business
  • 16. 1. Are you filling a void? A clever idea is nothing more than a science project if nobody actually needs the resultant product. "You have to determine that there's something actually missing to a specific market--something you're going to supply," says Tom Lane, founder of Propertyroom.com , an auction site for recovered and seized items sitting in backrooms of police departments.
  • 17. 2. Does the idea pass a live-fire test? Many ideas lend themselves to an easy litmus test to determine if they'd be needed or popular. A newfangled baked good, for instance, could be tested at a farmer's market before being pitched to retailers. If the sweet concoction doesn't sell at all to the market crowd, the product may need to be reexamined before getting pushed in bigger ponds.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 29. PROTECTING YOUR IDEA COPYRIGHT LAW FULL IMPLEMENTATION OF IP
  • 30.
  • 31.
  • 32.
  • 33. Example: The Ipod range is protected under a patent. PATENT
  • 34.
  • 35.
  • 36.
  • 37. Example: Cadbury Schweppes have a trademark on their specific purple color TRADEMARK
  • 38.
  • 39.
  • 40.
  • 41. ENTREPRENUERIAL C R E A T I V I T Y Creativity technical, procedural & intellectual knowledge intrinsic is more effective than extrinsic how flexibly and more imaginatively people approach problems IT IS ABOUT COMING UP WITH INNOVATIVE IDEAS AND CONVERTING THEM INTO VALUE-CREATING PROFITABLE BUSINESS ACTIVITIES COMPONENTS OF CREATIVITY Motivation Expertise Creative Thinking Skills
  • 42.
  • 43.
  • 44.
  • 45.
  • 51.  
  • 55. Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? A lot. By: McKinsey & Company
  • 56.
  • 57.
  • 58. Elizabeth Canney (1988-present) Spouse(s) 1979–present Years active Actor Animator Film director Screenwriter Occupation Phillip Bradley Bird September 11, 1957 ) (age 52) Kalispell, Montana , U.S. Born Bird at the Venice Film Festival, September 2009 Brad Bird
  • 59.

Editor's Notes

  1. PLASTICS, BROTHER REAL STATE SELLING TO EUNICE
  2. JUNREX, zipcar, canteen2 sundays outside graduate school office, habagat, slippers, paper bags
  3. Why there are night clubs? Casino?
  4. GAP ANALYSIS, ZIPCAR, JUNREX…
  5. not the same as what was previously known or done: different, fresh, innovative, inventive, new, novel, original, unfamiliar, unprecedented.
  6. HARBINGERS
  7. If a breakthrough or an idea comes in a technology-intensive business, entrepreneurs must be wary of how fast technology can change MOOT-DEBATABLE, DOUBTFUL
  8. JUNREX TO BAGIOU, TO SIARGAO? NOT REALISTIC
  9. SONY ERICSON, CHERRY MOBILE
  10. EXPERTISE – KNOWLEDGE, ACCESS TO RELEVANT INFORMATION, RESOURCES MOTIVATION – MOTIVATION FROM WITHIN, YOUR NEED OR PASSION TO BE CREATIVE CREATIVE THINKING – YOUR CAPACITY TO THINK OUTSIDE THE BOX AND PUTTING EXISTING IDEAS TOGETHER IN A NEW COMBINATION
  11. Steve jobs - previously served as chief executive of Pixar Animation Studios ; he became a member of the board of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. Ed Catmull - current president of Walt Disney Animation Studios and Pixar Animation Studios John Lasseter - chief creative officer at Pixar and Walt Disney Animation Studios