Mobile Marketing for PTBR


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Now2Profit's Text Messaging for Political Campaigns.

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Mobile Marketing for PTBR

  1. 1. MOBILE MARKETING CONSULTING Offering a full range of services to engineer a successful vote- enhancing mobile marketing campaign for Proud to be Republican. Votes Technology PersonalityInterest typically increase at a much faster Cutting-edge mobile technology delivering Create customized campaigns to fit yourrate than any other advertising method campaigns that wow customers. customer’s needs.therefore customers experience a quickerand better ROI .MOBILE MARKETING SOLUTIONS
  2. 2. WHY THE URGENCY…  There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. Source: Mobile Marketing Association Asia  91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. Source: Morgan Stanley  3 out of 5 searches are done using a mobile phone.  70% of all mobile searches result in action within 1 hour. Source: Mobile MarketerMOBILE MARKETING SOLUTIONS
  3. 3. START SEEING MORE GREEN  97% of Text Messages are opened, don’t miss out on the hottest trend that’s generating high response rates and 30% + conversion ratesMOBILE MARKETING SOLUTIONS
  4. 4. SMS TEXT MARKETING  HOW ARE YOU STAYING IN TOUCH WITH YOUR CUSTOMER’S VOTERS?  Text messaging has been estimated to be 5 times more effective than direct mail / email and 10 times more effective than newspaper advertisingMOBILE MARKETING SOLUTIONS
  5. 5. SMS TEXT MARKETING Unique Features: SMS Marketing Benefits: •It has 97% open rates •Gain new clients •It’s immediate •Increase Voter Retention •It’s personal •Increase candidate brand awareness •It’s targeted •Increase loyalty •It’s permission based (opt-in) •Engage your customers and their voters •It’s time sensitive •Increase sales •It’s cost effective •Build a mobile database •It’s environmentally friendly •You can get more traffic to your campaign •It reaches your audience no matter in one hour, from a single TEXT where they are MESSAGE; than any other form of advertising...if you know what youre doingMOBILE MARKETING SOLUTIONS
  6. 6. THE AMERICAN LOVE AFFAIR WITH TEXTING  89% of the population has a mobile phone!  90% use mobile phones for TEXTING  95% of SMS texts are read in the first 10 minutes!MOBILE MARKETING SOLUTIONS
  7. 7. YOUR CUSTOMERS LOVE TO TEXT  It takes 90 minutes for the average person to respond to an email  It takes 90 seconds for the average person to respond to a text message Source: CTIA.orgMOBILE MARKETING SOLUTIONS
  8. 8. GOTTA READ THAT TEXT…  Text messaging is 5X more effective than direct mail / email and 10X more effective than newspaper advertising  Mobile offers get 10X the “response” rate of traditional offers Source: Borrell AssociatesMOBILE MARKETING SOLUTIONS
  10. 10. BUILDING A SUBSCRIBER LIST  Offer your customer (the candidates) a SMS Market Alert Service to their voters  Give the candidate’s voters a “special phone number” to text to receive the offer – Example: Text Vote4Jim to 6301234567  You now have their voter’s number in the candidate’s database  This will be used to send Alerts and broadcasts that will let their voters stay updated with eventsMOBILE MARKETING SOLUTIONS
  11. 11. #1 – CREATE OFFER  Send an email to your the candidate’s voters - offering something free to get their opt-in (i.e. Free T-shirt, newsletter, etc.)  Have the offer on the candidate’s site with a sign up form / or QR Code for ease of sign up  Have the candidates offer their voters something (i.e. T-shirt) for those who sign up to be on their list – Example: Receive a Free T-shirt for joining our team! Just text Vote4Jim to 6301234567  Use other channels to help them build a larger list: – Newspaper, direct mail, radio, print, outdoor, billboards, magazines, on the internet, Facebook, twitter. And use the QR code for easy sign upMOBILE MARKETING SOLUTIONS
  12. 12. #2 – CUSTOMER SENDS TEXT This automatically –To: 6301234567 Jim’s Campaign: Congrats puts them in your and thanks for joining our customer’s team! Reply STOP 2 cancel MSG: Vote4Jim database so you can now text them offers for the different Alerts!MOBILE MARKETING SOLUTIONS
  13. 13. #3 – AUTOMATED SMS OFFERS  Automated but customized sms service sends Alerts and broadcasts to the candidate’s voters to provide them important updates  Offer Text messaging service to the candidate’s as a new revenue stream for you  Each mobile customer (candidate) will bring you an average of 2 campaigns per month!MOBILE MARKETING SOLUTIONS
  14. 14. CUSTOMIZED SMS MARKETING Selection of services offered: Automated Alerts Automated text campaigns Special updates SMS Text Message broadcastingMOBILE MARKETING SOLUTIONS
  15. 15. SPECIAL OFFER SMS Text Messaging Campaign Work with PTBR to create an email blast to candidate’s voter base to collect phone numbers for SMS Text Message campaigns Work with PTBR to create a keyword / code for SMS Text Message campaign Send out/receive SMS messages for only $0.11 per text $150 + per Text Message Cost .MOBILE MARKETING SOLUTIONS
  17. 17. CONTACT ME TODAY!  Contact Terry Martin anytime: – Phone: (630) 745-8376 – Email: – Website: MARKETING SOLUTIONS