The importance of Mobile Application in the emerging market and its potential for increasing your business worth. It helps in driving repeat business, generating revenue and increasing customer engagement.
2. Problem
Customer engagement in the digital age
• Fostering customer loyalty is how SMBs differentiate from large
chains
• The customer “relationship” is becoming more and more digital in
nature
• Internet and self-service technologies are becoming how business
interact with their customers
3. The Big Question
How can your business start
building relationships with your
“digital” customers??
4. Perhaps you should consider a mobile app for your business!
A New Solution
5. Picture This
• What if you could build a thriving, loyal
customer base that you can interact
with at anytime
• How big of a differentiator would that
be for your business?
• How much is customer engagement
and loyalty worth to you?
• How much would it set you apart from
your competition?
7. 1. Drive Repeat Business
Reward customers for their patronage
Send push notifications to remind customers
of deals, specials, events, etc.
Loyalty solutions:
• Digital stamp cards
• Loyalty reward programs
• QR coupons
• In-app promotions / special offers
8. 2. Generating Revenue
Increase ancillary revenue
through in-app purchases
Revenue generating solutions:
• Mobile food ordering
• Mobile shopping carts
• Mobile reservation system
9. 3. Increased Customer Engagement
• Setup geolocation based push
notifications to interact with
customers when they’re near your
business
• Send targeted push notifications to
specific user groups
• Publish in-app messages to your
customers
10. 4. Reach your customers where they are
• We live in a society where people are
ALWAYS on their phones
• Put your business in front of
customers multiple times per day
• People will always choose the path of
least resistance to interact with your
business, a mobile app is the easiest
way to interact with you
11. 5. Affordability
• In the past, a mobile app would
cost upwards of +$50,000 to
develop
• Previously, only large brands /
corporations could afford an app
• No longer! We’ve democratized
mobile app development so every
business can have one!