2. OVERVIEW
• Visibility and Brand Loyalty
• Mobile Websites
• Mobile Directories
• QR Codes
• Text Messaging
3. VISIBILITY
• If you want your company to be found by potential
customers, then you need to be where people are
looking.
• How many people do you know that don’t own a
mobile phone?
4. BRAND LOYALTY
• Mobile marketing is great way to build up brand
loyalty through personal communication and by
making sure that you are available to your
customers wherever they are.
5. MOBILE WEBSITES
• Many business owners believe that their websites will
look fine on a mobile phone, but that is not true.
• Many sites do not convert well and since they
become difficult to see and use, mobile visitors give
up.
6. MOBILE WEBSITES
• Gone are the days when you needed information,
but had to wait until you had access to a computer
to find it.
• Information is easily gathered using mobile phones
and the Internet.
7. MOBILE WEBSITES
• More people actually own a mobile phone instead
of a PC or a laptop.
• Mobile sites offer advantages that standard
websites can’t.
• Click to call
8. MOBILE WEBSITES
• Keep Your Mobile Website simple, so that people
do not have to wade through flashy sales tricks to
get to what they need.
• Keep your contact information and business details
where it can be readily seen.
• Restaurants that offer delivery should have a menu
available.
9. MOBILE DIRECTORIES
• Mobile Directories are important for helping
customers find you when they don’t know you.
• Many mobile directories offer similar benefits as
having your own site, such as the ability to post
menus and special offers.
10. MOBILE DIRECTORIES
• The more active and credible you are in Mobile
Directories, the more people will see your business.
• Mobile directories are used by people who are on
the go and need a fix for their problem.
• They have intent to buy.
11. MOBILE DIRECTORIES
• Some Mobile directories such as Foursquare allow a
customer to check into your business when they visit
you.
• There are various titles to earn, such as mayor, and
you can offer specials to people who earn them,
encouraging repeat business.
12. MOBILE DIRECTORIES
• When people are viewing mobile directories, it
generally means that they are looking to contact a
business immediately and negative reviews or a
lack of reviews could lead them to move on
because they don’t have the time to do more
research.
13. MOBILE DIRECTORIES
• When mobile directories offer the option to add a
special offer to your listing, you should do so.
• The more that your listing caters to the need of the
viewer, the more likely it is that they will become a
customer.
14. QR CODES
• QR or Quick Response codes are another great
way to use mobile marketing to offer incentives to
your customer base.
• QR Technology is free for you to download and free
for your customers to scan with apps on their
phones.
15. QR CODES
• QR codes have a surprising range of use.
• They can be used with a simple invitation for
customers to scan and be added to your contact
list.
• Some companies have even hidden them around
large events and used them as a scavenger hunt
for users to earn a prize.
16. QR CODES
• If you want to build a list of mobile subscribers or
send people to your Facebook Page or website,
you can use QR codes.
• By using QR Codes you will be saving money on any
kind of physical form that your customer would fill
out. (Promote going green)
17. QR CODES
• There are many interesting ways for you to entice
customers to scan your code. You could offer
freebies and discounts, answers to fun riddles and
more!
• No more putting an entry form in a box and
entering that data manually.
18. TEXT MESSAGING
• Text Messaging is another easy way to capture your
customers’ information.
• By having a text marketing campaign, Customers
can just text their name to your number and be
subscribed to your mobile list.
19. TEXT MESSAGING
• Another great thing about text marketing is that it is
a quick way to reach a large group of people.
• It is also cost effective and environmentally friendly
because you won’t be leaving a paper trail.
20. TEXT MESSAGING
• Even with email marketing, customers usually still
have to print out the coupon, whereas with texts,
they can show a cashier the deal right on their
phones.
21. TEXT MESSAGING
• Text Messaging is a great way to send your
customer base deals quickly.
• This is helpful if your restaurant is having a slow night
or if an appointment has just opened up at your
office.
22. TEXT MESSAGING
• 90% of text messages are read within the first minute
whereas emails can sit in an inbox for weeks or be
deleted without being opened.
23. TEXT MESSAGING
• Texts can be used for more than just spreading
special offers, they can also be used to inform
customers about new products and services.
24. TEXT MESSAGING
• Make sure that when you send a text that you
include your business name, so that they will know
it’s from you if they don’t have your number saved.
• Also be sure to add an option for them to opt-out of
the texts.
25. TEXT MESSAGING
• Make sure you understand the Anti-Spam
Legislation based on the Telephone Consumer
Protection Act before you start your text campaign.
• Make sure your text marketing works together with
your other marketing tools.
26. MOBILE MARKETING
• Mobile Marketing is a great, cost effective way to
reach a lot of new and repeat customers.
• Start using this marketing technique before your
competitors do.
27. MOBILE MARKETING
• Mobile Marketing can be more personal and
enticing than other forms of marketing.
• Reach your customers where they spend most of
their time.
28. RECAP
• Visibility and Brand Loyalty
• Mobile Websites
• Mobile Directories
• QR Codes
• Text Messaging
29. THANK YOU
• For more information on a mobile marketing
campaign for your business, contact us:
• Email:
• Phone:
