11. Mobile Marketing
Benefits
How is Mobile Marketing Different?
• Unlike other forms of marketing, text messages are
perhaps the only form of communication that lets
business owners reach potential customers wherever
they happen to be at any given time.
• According to CITA.org, it takes on average 90 minutes
for someone to respond to an email and 90 seconds for
someone to respond to a text message.
• Coupons that are sent via text message, get 10 times
the redemption rate of traditional coupons. (Source
Borrell Associates).
This presents marketers with the ability to
target consumers at home and on the road.
12. How Does it Work?
1. We’ll help you choose a keyword. In the sample to
the right, the keyword is “Simple”.
2. You choose the package that’s right for you. 250,
500, 1000, or 2000 messages a month.
3. We’ll set up your account.
4. You simple login to your own personal area on the
IowaMobileMarketing.com website.
5. Watch our free instructional videos on how to begin.
6. Start promoting!
13. How can companies use mobile marketing?
Promote, Promote, Promote!
Place your keyword and short code number on everything from flyers
to emails, to receipts.
Incentivize your call-to-action and give a reason for people to opt-in.
Entice them with:
• Information
• Information about special events
• Company news
• Changes in company business Messages sent directly
• New product or service to your customers can
•Coupons increase the visits to
• A coupon code that can be redeemed online or at a location your store, website or
• An actual coupon that can be redeemed by showing the text event.
message on the phone to the clerk.
• Prizes
• For opting-in they receive a prize, product or service
• Drawings
• Opting-in enters them into a drawing for a prize
14. About Us
Iowa Mobile Marketing is a locally owned and operated Mobile Marketing business
located in Des Moines, Iowa.
We help small to midsize businesses get new customers and increase retention
through mobile marketing tactics. Whether you simply want to keep your customers
up to date on what's happening with your business, send coupons out once a week,
send users to a special page on your website, whatever the case may be, we at Iowa
Mobile Marketing can help.
We will be your expert in the marketplace that will help you to communicate
effectively with your customers through their cell phones, and to make sure that you
are the first business they think of when they're making that important choice of who
to do business with.
So feel free to check out our site and contact us for more information on using mobile
marketing for your business.
Visit http://www.IowaMobileMarketing.com for more information.
