Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

2. What exactly is bulk SMS marketing?
Bulk SMS marketing is a formof mass communication that allows business owners
to engage with their audience via mobile technology.
Bulk SMS Marketingservices are the most economical and effective way to target
your potential customers on mobile wherever they are.
A strong tool for reachingout to the target audience and enhancingsales, bulk SMS
marketingis nowadays used by bothsmall and large businessfirms for boosting
their sales.

3. Types of bulk SMS marketing
Promotional SMS
Sent with the objective of promoting
your product or service.
• 5-10p/sms
• 10pm-5pm
• Less costly
• No fishing
Transactional SMS
Sent with an objective of providing
valuable information about their
product or service.
• 10-15p/sms
• 24 Hours
• More Costly
• No promotions.

4. How bulk SMS helps in digital marketing ?
Staggering open rates with rapid response
5X more effective than Email
Increasing use of mobile phones
A constant source of communication
Increased mobile reach

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