Mobile Sites, Text Messaging & Apps

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A quick presentation on the rise in demand for mobile websites, SMS/text messaging, and mobile apps.

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Mobile Sites, Text Messaging & Apps

  1. 1. Skochy Consulting Local Business Online Marketing Strategy For Sustainable Profts Skochy Consulting Ltd is a local business marketing frm that specialises in Internet marketing. We have jumped onto the mobile marketing wave, and you should too, if you dont want to get lef behind. This short presentation will highlight the need for this technology, and will hopefully inspire you to get in touch. Revenues Technology PersonalityRevenues are guaranteed and we provide As experts in the field, we bring cutting- We are real people working with realservices on an incentve scheme to ensure edge mobile technology delivering clients who have real customers. We valuethat the value you receive is maximized. campaigns that wow customers ensuring each client and create customized top notch conversion rates. products to fit your business.
  2. 2. Why the urgency…§ There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. Source: Mobile Marketing Association Asia§ 91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per year. Source: Morgan Stanley§ 3 out of 5 searches are done using a mobile phone.§ 70% of all mobile searches result in acton within 1 hour. Source: Mobile Marketer WWW.YOURURL.COM
  3. 3. Start seeing green§ If your business is not taking advantage of the Mobile ad space, you’re missing out on the hotest trend that’s getting small businesses seeing Green again. WWW.YOURURL.COM
  4. 4. INTRODUCTION
  5. 5. www.skochyconsultingWho we are… .comWe are a mobile marketing consulting frm that creates campaigns forbusinesses via various channels to ensure efectiveness and revenuegeneration.We have built our company around our clients by taking the tme topersonalise their mobile marketng campaigns to fit their needs. We are a full-service firm ofering SMS text campaigns, mobile websites, landing pages andmobile apps to allow your business to reach customers through multplechannels.
  6. 6. THE TRIPLE THREAT
  7. 7. Hit Customers from 3 Angles 1 Mobile Website or Landing Page 2 SMS Coupon Campaign 3 Mobile Apps WWW.YOURURL.COM
  8. 8. Dominate the competition§ Most businesses do not have any of the above§ Some use a maximum of 1 or 2 of the channels to reach customers§ Rarely do businesses use apps but the market has exploded§ Beat your compettors and dominate the market by reaching your customers via 3 channels WWW.YOURURL.COM
  9. 9. MOBILEWEBSITE
  10. 10. Why Mobile?§ FACT: Customers are using mobile to find your competton Source: Google "Understanding Smartphone Users," 2011 WWW.YOURURL.COM
  11. 11. Where’s your phone?It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. Source: Unisys WWW.YOURURL.COM
  12. 12. TV§ There are MORE mobile phones on the planet than there are TVs Source: Jupiter WWW.YOURURL.COM
  13. 13. Mobile search§ 70% of all mobile searches result in acton within 1 hour Source: Mobile Marketer§ Mobile coupons get 10 tmes the redempton rate of traditonal coupons Source: Borrell Associates Infographic courtesy of InfographicIgniton WWW.YOURURL.COM
  14. 14. Where’s your phone? 91% of all U.S.citzens have their mobile devicewithin reach 24/7 Source: Morgan Stanley 9% 91% WWW.YOURURL.COM
  15. 15. Where shall we go??§ Searching for local businesses is the #1 way people use smart phones source: google§ …unfortunately normal websites look sloppy and are hard to use on small mobile screens WWW.YOURURL.COM
  16. 16. Be honest, your site stinks… WWW.YOURURL.COM
  17. 17. How Customers Beneft Non Mobile Website Mobile Website§ User friendly§ Loads fast§ Easy to see§ Easy to read§ Easy to take acton§ Easy to find your locaton§ Special ofers and coupons§ Drives targeted trafc that wants to buy§ Online retailers - a mobile site can increase consumer engagement by 85%§ Website visitors are 51% more likely to do business with an online retailer with a mobile site WWW.YOURURL.COM
  18. 18. MOBILELANDING PAGE
  19. 19. Landing pages Don’t want afull-blown website? WWW.YOURURL.COM
  20. 20. Landing page Benefts1. To the point2. Efectve conversions3. Testng ground prior to full-blown sites4. Less expensive5. Integrated with tap-to-call, SMS, & e-mail technology6. New optons to integrate with Facebook, Twiter & YouTube WWW.YOURURL.COM
  21. 21. Tap2Call INTEGRATIONClick once and customers can ring you automatcally! WWW.YOURURL.COM
  22. 22. SMS IntegrationCustomers click to be added to your promotonal list! WWW.YOURURL.COM
  23. 23. E-mail IntegrationCustomers enter their e-mail to be added to your list! WWW.YOURURL.COM
  24. 24. Social Media Landing page1. New technology to integrate mobile landing pages with Facebook, Twiter & YouTube2. Fuses the two hotest markets together3. Enables maximal exposure & marketng with the best targeted reach WWW.YOURURL.COM
  25. 25. facebook IntegrationCustomers become fans or like a page with one click! WWW.YOURURL.COM
  26. 26. twitter IntegrationCustomers Tweet about your business with one click! WWW.YOURURL.COM
  27. 27. youtube Integration Customers see a video about your business! WWW.YOURURL.COM
  28. 28. SMS COUPON CAMPAIGNInfographic courtesy ofInfographic Igniton
  29. 29. SMS Marketing§ HOW ARE YOU STAYING IN TOUCH WITH YOUR CUSTOMERS?§ Text messaging has been estmated to be 5 tmes more efectve than direct mail and 10 tmes more efectve than newspaper advertsing WWW.YOURURL.COM
  30. 30. SMS MarketingUnique Features: SMS Marketing Benefts:• It has 97% open rates • Gain new clients• It’s immediate • Increase Customer Retenton• It’s personal • Increase brand awareness• It’s targeted • Increase loyalty• It’s permission based (opt-in) • Engage your customers• It’s tme sensitve • Increase sales• It’s cost efectve • Build a mobile database• It’s environmentally friendly • You can get more trafc to your business in• It reaches your audience no mater one hour, from a single TEXT MESSAGE; than where they are in one year from a search engine listng... if you know what youre doing WWW.YOURURL.COM
  31. 31. The Love Afair with Texting§ 89% of the population has a mobile phone!§ 90% use mobile phones for TEXTING§ 95% of SMS texts are read in the frst 10 minutes! WWW.YOURURL.COM
  32. 32. Your clients love to text§ It takes 90 minutes for the average person to respond to an email§ It takes 90 seconds for the average person to respond to a text message Source: CTIA.org WWW.YOURURL.COM
  33. 33. Gotta Read that Text…§ Text messaging is 5X more efectve than direct mail and 10X more efectve than newspaper advertsing§ Mobile coupons get 10X the redempton rate of traditonal coupons Source: Borrell Associates WWW.YOURURL.COM
  34. 34. And more texts… WWW.YOURURL.COM
  35. 35. Building A Subscriber List§ Ofer the customer an SMS coupon or freebie§ Give customer a “special code” to text to a number to receive the ofer – Example: Text TESTIT to 84433§ You now have their number in your database§ This will be used to send ofers that will get them back in your shop WWW.YOURURL.COM
  36. 36. #1 – Create ofer§ Give customers a small card or fyer with their purchase§ Have fyers or a big ofer sign in front of the store or on the wall in your store§ Give customers an immediate reward relevant to their current purchase to have them act immediately – Example: Receive 10% on your current purchase! Just text TESTIT to 84433§ Use other channels to build a larger list: – Newspaper, direct mail, radio, print, outdoor, billboards, magazines, on the internet, Facebook, twiter, email WWW.YOURURL.COM
  37. 37. #2 – Customer sends TEXT This automatically To: 84433 Pizza Hut: £2 OFF any puts them in your Pizza Delivered right to MSG: TESTIT database so you can your door all weekend now text them through Thurs 3/21. 0843 28 965 28 Reply offers to entice them STOP 2end back to your store! WWW.YOURURL.COM
  38. 38. #3 – Automated SMS ofers§ Automated but customised SMS service sends coupons to customers to bring them back to spend more money§ Limit it to 2-3 promotons per month§ Each mobile customer in your database will bring you an average of 2 more transactions! WWW.YOURURL.COM
  39. 39. Customized SMS Marketing Selection of services offered: § Appointment reminders § Automated text campaigns § Coupons and special ofers § Customer surveys § Product votng § SMS broadcastng WWW.YOURURL.COM
  40. 40. MOBILE APPS
  41. 41. Why Mobile Apps?§ FACT: Mobile app downloads will reach76.9 billion in 2014§ And will generate $35 billion in sales Source: IDC§ Mobile apps provide the best mobile experience possible to consumers WWW.YOURURL.COM
  42. 42. Why Mobile Apps?§ FACT: Your customers prefer apps over mobile websites Sources: comScore, Alexa, Flurry Analytics, 2012 WWW.YOURURL.COM
  43. 43. Why The RUSH??§ In just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices§ 40% of all Google Maps trafc is from mobile phones§ 100 Billion “PUSH” Notficatons sent WWW.YOURURL.COM
  44. 44. QR Codes§ Are like “barcodes” in that you scan them with your mobile phone anywhere that it is placed Scan this QR Code with your§ Once scanned, customer Smartphone for quick access to our mobile website. immediately sees either a coupon, Make reservations, see our menu, or website, or other interactve image order take-out from your mobile phone with click2call ordering!§ Code is linked to your mobile website§ Place in Ads, Direct Mail, In-Store, Magazines, or other medians§ Used only with SmartPhones WWW.YOURURL.COM
  45. 45. Loyalty Coupon QR Codes§ GPS coupons based on locaton§ Customers ‘check in’ to receive special ofers when near your locaton§ 14 million Americans scanned QR codes in July 2011 WWW.YOURURL.COM
  46. 46. Google+ LOCAL§ Allows customers to easily find you§ Drives customers who already have interest§ Great review scores increase your credibility, image and reputaton§ Get quality feedback WWW.YOURURL.COM
  47. 47. Push Notifcations§ Inform customers about: – Coupons – Ofers – Simple updates about your business WWW.YOURURL.COM
  48. 48. social networking apps§ Link customers to Facebook or Twiter fan or follower pages§ 40% of social media users access sites via their mobile device WWW.YOURURL.COM
  49. 49. Simple as Info§ Simple app just giving info§ Info on products and services§ Restaurant menus§ Multple formats: PDF or text WWW.YOURURL.COM
  50. 50. Customized Apps Selection of services ofered: § QR codes § Loyalty programs § Google+ Local § Reputaton management § Push notficatons § Social media creaton and links § Informaton apps WWW.YOURURL.COM
  51. 51. NEXT STEPS
  52. 52. Contact us today!§ Skochy Consultng Ltd§ Discuss specifics including customisatons or current special ofers, and other services§ Contact Scot anytme: – Phone: 0843 28 965 28 – Email: scot@skochy.com – Website: www.SkochyConsultng.com WWW.YOURURL.COM

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