1. Co-op Marketing on a Shoestring
an adventure with
Graham & Emma Cubitt

2. Buttons - $0.44 each – professional graphic design services donated
Made by a local button maker

3. Professional Branding – $2500 thanks to a grant from Carrot Cache!!
Postcards – 6000 total $0.034 each - keep your branding simple & unified throughout

5. T shirts – Ethica union-made in Quebec, organic cotton
$14 each (sell for $20) Design included in branding package

6. Timeline– helps tell development story
$0 – design by Emma, donated printing

7. Incentive Gift Basket - Member with the most referrals for December
$0 (all items donated from local businesses)

8. Roll up banner - $205
(design by Emma)

9. Info events at local cafes- $0

10. Info events at community gardens $0

11. Summer festivals – handing out buttons & adding names to our email database - $0

12. Organize an Awesome Party– budget for our member launch event- $550
Included catered local appetizers, space rental (free) cupcakes, musicians, & presentation

14. Presentations – try using Prezi (free)

15. Indoor & outdoor Markets & Fair booths $0-$50

16. Media
= free advertising to a
very broad audience!

17. Newspaper articles $0

18. TV news segment $0

19. Radio segment $0

20. Social Media

21. Wordpress
website $0
Managed/
designed by
Emma

22. Facebook page $0 - Managed by Emma, goal: post every 1-2 days

23. Facebook - photos, updates, volunteer profiles, & campaigns

24. Twitter site $0
Managed by Graham & other volunteers
Goal 1 post/day

25. Coming up!

26. Car window stickers $0.32 each + $150 professional design
Stickers given to all members

27. Member package
Designed by our branding consultants price/package??

28. Questions?

29. Mustard Seed sourcing database
250 local producers + counting (shown here)
700 suppliers in our database

30. Mustard Seed members today – 370 total