2. Make 10,000 people aware of a
special shoe signing event at
Books & Books on Lincoln Rd
taking place in 6 weeks and to get
at least 300 people to attend.
SMART GOAL
4. My strategy is to set up a stand on Monday,
Wednesday, and Friday up until the shoe signing
to handout informative flyers for the upcoming
event. The stands will be set up at Lincoln Rd,
Design District, Bal Harbour Village of Merrick
Park and Aventura Mall. Also I will have a
billboard in Downtown Miami by the south beach
bridge so people can see it on there way to and
from the beach.
STRATEGY
5. Age- 18 and up
Gender- Male & Female
Income- $3,000 and up
Education-
Ethnicity- All ethnic backgrounds
Occupation- Business, Retail, Music Industry,
TARGET CUSTOMER
10. PROMOTION
Exclusive Shoe Signing You
Don’t Want To Miss!!!!!!
Where- Books & Books Lincoln Rd Miami
Beach, FL
When- October 30
Time- 7PM
• Flyers
• Billboard
11. • Billboard was effective thousands of
people see it everyday for the 6 weeks
• Flyers brought awareness and people
from 5 different locations in Florida
• Budget was efficient and there were no
problems
• 6 weeks was enough time
MEASURING THE RESULTS
12. $3,500 to spend
$1,200 for the Billboard for a month
$600 for the flyers
$3,500
-$1,200
$2,300
$2,300
- 600
$1,700
BUDGET
Money Left Over
$1,700
Budget paid for all expenses
and money
was left over.
