H&M is a major clothing retailer with stores in Europe, Asia, North America, and the Middle East. It operates several brands like H&M, COS, Monki, Weekday, and Cheap Monkey to appeal to a variety of age groups. H&M aims to provide fashionable clothing at low prices to customers of all ages and income levels. The company works to stay relevant through social media platforms like Twitter, Facebook, and YouTube to engage customers and keep them up to date on trends, sales, and new items. H&M's digital marketing strategy targets older customers through promotions, contests on social media, and a fashion show aimed at those aged 50-75 years old.

1. BY:Jazminn Richmond

2.  H&M is a clothing store who has markets
in Asia, Europe, Middle East & Northern
Africa and North America which consists of
2,600 stores.
 The company works consists of five
individual brands such as
H&M, COS, Monki, Weekday and Cheap
Monkey. This insures that the stores will
have a variety of styles for all age groups.

3.  H&M targets infants, young adults and also
working and retired individuals.
 Consumers can purchase the latest
clothing items, shoes or accessories for a
low cost much cheaper than H&M’S
competitors.

4.  H&M believes that giving the customer
unbeatable value by offering fashion and
quality at the best price is what makes
them successful.

5.  H&M remains relevant in the fashion world
by keeping their markets engaged through
their Twitter, Facebook and YouTube
accounts.
 Consumers can be kept update with the
trends, sales and ideas on three social
networks.

6.  Socialmedia is at an increasing rate and
there are no longer age barriers affecting
the effectiveness.
 More and more of the baby boom
generation are members of social sites,
aiming towards them in these networks will
increase the H&M brand.

7.  Internet
marketing is very imperative
because it keeps a brand relevant.
 Toincrease H&M’s internet
marketing, weekly promotions in-store and
on-line and contests will be incorporated in
the company’s Facebook and Twitter page.

8.  The target audience for the digital strategy
would consist of men and women between
the ages of 50-75 years old.
 Awareness to this specific target audience
is the goal set forth with attempt promote
to those who are brand loyal to clothing
stores such as JCPenny’s Macy’s and
Sears.

9.  Topromote the company to the intended
target audience, a fashion show will take
place in an area with a high volume of
individuals between 50-65 years old.
 The
name of the fashion show will be
named “From new, to Old”.

10. With the intended success from the
fashion show, more people would
become brand loyal to the
company, increasing awareness and
overall success for the company.