Web 2.0 Revolution: Does it matter?

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What is "web 2.0" and how can workforce development programs use it?

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Web 2.0 Revolution: Does it matter?

  1. 1. Web 2.0 revolution
  2. 2. Does it matter?
  3. 4. <ul><li>Manage programs </li></ul><ul><li>Serve participants, clients and customers </li></ul><ul><li>Communicate with stakeholders </li></ul><ul><li>Advocate for workforce development </li></ul>
  4. 5. What is Web 2.0? <ul><li>The transition of web sites from isolated information silos to sources of content and functionality. </li></ul><ul><li>A social phenomenon embracing an approach to generating and distributing web content, characterized by open communication , decentralization of authority , freedom to share and re-use . </li></ul>
  5. 6. Website Website Website Website Internet user
  6. 7. wiki YouTube blog Internet user Flickr MySpace social bookmarking
  7. 8. Workforce Developments blog
  8. 9. Bamboo Project blog
  9. 10. <ul><li>Wikis </li></ul><ul><li>Podcasting </li></ul><ul><li>MySpace </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>Second Life </li></ul><ul><li>Social bookmarking </li></ul><ul><li>SlideShare </li></ul>
  10. 11. CWA wiki
  11. 12. MySpace youth page
  12. 13. YouTube cover letter video
  13. 15. Social bookmarking
  14. 16. SlideShare.net
  15. 17. Google maps
  16. 19. Web 2.0 advantages <ul><li>Low cost – many are free </li></ul><ul><li>No tech knowledge required </li></ul><ul><li>Two-way communication </li></ul><ul><li>Younger staff may know them already </li></ul>
  17. 21. <ul><li>85% of Americans use the internet or cell phones* </li></ul><ul><li>Most use both </li></ul>*Pew Internet and American Life Project
  18. 22. Pew typology <ul><li>Elite users (31%) </li></ul><ul><ul><li>Use internet & cell phone technologies </li></ul></ul><ul><ul><li>Variety of attitudes </li></ul></ul><ul><li>Middle of the road (20%) </li></ul><ul><ul><li>More connected by cell phones than internet </li></ul></ul><ul><li>Few technology assets (49%) </li></ul><ul><ul><li>15% of all Americans are “off the network” – primarily older adults </li></ul></ul>
  19. 24. <ul><li>Who do we need to talk to? </li></ul><ul><li>Who do we need to hear from? </li></ul><ul><li>What information do we need to gather? </li></ul><ul><li>What information do we need to share? </li></ul><ul><li>How do we want to share it? </li></ul>Internally & Externally
  20. 25. How can we use these tools to <ul><li>Manage our programs? </li></ul><ul><li>Serve our customers? </li></ul><ul><li>Communicate with stakeholders? </li></ul><ul><li>Advocate for workforce development? </li></ul>
  21. 26. <ul><li>Universal services </li></ul><ul><li>Job clubs </li></ul><ul><li>Job leads </li></ul><ul><li>Business services </li></ul><ul><li>Online training </li></ul><ul><li>Customer satisfaction </li></ul><ul><li>Labor market research </li></ul><ul><li>WIB board management </li></ul><ul><li>Staff management </li></ul><ul><li>Project management </li></ul><ul><li>Youth programs </li></ul>
  22. 27. Bronwyn Mauldin, Consultant <ul><li>15+ years in workforce development </li></ul><ul><li>Workforce Developments blog </li></ul><ul><ul><li>http:// workforcedevelopments.com </li></ul></ul><ul><li>Expertise: </li></ul><ul><ul><li>Program evaluation </li></ul></ul><ul><ul><li>Applied research </li></ul></ul><ul><ul><li>Policy analysis </li></ul></ul><ul><ul><li>Blogging & Web 2.0 tools </li></ul></ul>

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