RGA and Adelburger Case Study Analysis

RGAAnd Adelburger Case Study
Thankfully, most of the RGA and Adelburger holdings within the Greater American Catholic School
System and the countless numbers of Dweller cities in the Coalition were still under their immediate
sphere of influence. Although the number of Catholic schools, Catholic high schools and Dweller
cities lost to their rivals continued growing steadily, the number remained minimal. In addition, a
couple of RGA and Adelburger crews and groups trained to operate behind the front acted as stay–
behind cells, disrupting the other factions' communications, chain of logistics, sabotaging captured
assets, subverting and demoralizing them. This included some of the more elite of RGA groups,
such as the Nightingales and Plaid Circle. For schools possessing a large population of
Volksryanischen and Ryanites, especially in Catholic schools, high schools and colleges, these stay–
behind cells formed the backbone of several partisan resistance groups bearing the 'Volksbesatzung'
designation, training and advising them in resisting the hostile influences of the other factions. This
strategy was so successful, that the other ... Show more content on Helpwriting.net ...
Joining them was a group of sympathetic Volksryanischen, which they had been advising and aiding
for some unknown time now. By raiding a known stopover site of supplies being cached on behalf
of the Underground, this would potentially buy the other Adelburgers and RGA members in
Pennsylvania more time to complete their own respective tasks. Incidentally, it was through this act,
which allowed the French–Canadian Adelburgers to worry less about having to contend with greater
numbers of Underground
... Get more on HelpWriting.net ...

Rupert Murdoch and a Dramatic Change in the Television...
Rupert Murdoch and a Dramatic Change in the Television Industry
Critically assess this statement with particular reference to commercial television channels.
Rupert Murdoch owns one of the largest media organisations in the world, called News
International. This is an organisation which owns products in all mediums. Press baron, Murdoch
started his ownership of print in Australia when he inherited his first newspaper from his father, the
Adelaide News, he made what was a fairly unsuccessful newspaper into a thriving business. After
taking over the Mirror in Sydney, in the 1970's Murdoch came to the UK and purchased two
tabloids, The Sun and the News of the World. Following this was 20th ... Show more content on
Helpwriting.net ...
Murdoch's News International owns 50% of BSKYB.
BSKYB/ Sky news was the first of its kind and revolutionised the television industry, never before
had you been able to access current news stories from your television set 24 hours a day. However
the British population seemed uninterested in the early 1990's and it wasn't until the mid to late
1990's that BSKYB started to make a profit. But in 1998 approximately 6.2million homes had
access to Sky News either through satellite or cable.
Up until the launch of BSKYB the television industry had been mainly dominated by the BBC.
Rupert Murdoch changed that and the television industry became and still is dominated by
commercial television in particular satellite and cable. We then had access to a huge number of
channels for both news and entertainment. This meant that people felt they had a greater choice in
what they watched For example sport, people who particularly enjoyed baseball were now able to
access a baseball match, and the viewer would feel as though they were taking part in a shared
experience. This is something the viewer would not be able to do with terrestrial television. In 1996
SKY decided to introduce the first pay per view and charged their customers to watch the Bruno vs
Tyson fight. People paid for this because they felt that what they were receiving was an exclusive
sports showing. Rupert

Essay on Public Service Broadcasting Within The Plural...
Introduction
British Broadcasting Corporation [BBC] has played its role as a Public Service Broadcasting [PSB]
in England since 1926. It was set up on Baron Reith's hands as an educative media building public's
character by establishing and socializing cultural value to the society via its programs. Hitherto,
BBC's work focuses on the cultural connection among the society and plays a role as its guardian
rather than pays attention to the diversity among them (Curran & Seaton, 2003). However, some
critiques about its existence started raising in the end of 1980s as the appearance of the Sky Media
commercial–satellite television company which gave larger opportunity for public to choose what
they want to see. Recently, one of the most ... Show more content on Helpwriting.net ...
Therefore, its operation focuses more on fostering the civilization and democracy rather than to gain
revenue. Besides, it also must be willing for a limited autonomy in its operation since the
government has the authority to control its working mechanism.
The core objection of this form of broadcasting is to serve public by providing quality information
and facilitating public discourse to enforce democracy and advance civilization. In term of quality
information, PSB plays a role as socio–cultural agent whose duty is to perpetuate the high culture
and raise public awareness as an united national entity. Furthermore, in its role as a discursive arena,
PSB exists as a practice of Habermas' idea of public sphere where public as a political community
exercise their freedom of assembly and freedom of information to solve their social problem as well
as to reach an agreement about the 'common good' which is expected to affect the policy in a society
(Hauser, 1998).
To guarantee that this democratic function works well, PSB must guarantee that its operation is
impartially detached from either state or market interest. In this case, BBC is a good example.
Since it's mobilization from private company to public corporation, BBC operates as a form of
"quangos" (Butsch, 2007) which work as an independent organisation playing a governmental role.
Since 1946, its operational fund comes from the

Advantages And Disadvantages Of Terrorism
Introduction: From the outset, the paper makes clarity of the key terms terrorism and media
coverage. According to Magstadt (2009:506) terrorism has been defined in many ways, but the most
definitions take into account several factors including violence's, the desire for publicity, political
motive and intimidation aimed at the civilian populations. Jerkins (n.d.) "terrorism is the use or
threatened use of force designed to bring about political change". As depicted from the above
definitions activities of terrorism have gone through premeditation stage, implemented and more to
be fulfilled. In 1983 the world woke up to the breaking news that terrorists bombed the United
States Embassy in Beirut and killed 63 people. Other acts of terrorism ... Show more content on
Helpwriting.net ...
Magstadt observed social ills and said "any comprehensive theory of terrorism in today's world must
take into account social context including dehumanizing effects of refugee camps or ghettos, youth
unemployment and Western intrusion and – first colonization and now globalization. Somewhat
today, social ills are getting complex by the day, the Zimbabwean illegal migration to Botswana and
South Africa, the economic migrants from Middle East to Europe, unemployment, xenophobic
attacks, the ghettos in South Africa and political uprisings in the Arabic world. This environment is
good enough to breed terrorism and Botswana is not an exception to that and that should not come
as a surprise because members of the society are deeply frustrated by many governance issues. Not
only the socially frustrated, those getting richer tend to form terrorism sects too. Was not Osama Bin
Laden coming from a rich family and himself learned? Osama was the leader of the Islamic
fundamentalist group known as the al Qaeda rising from the Middle East. Magstadt (2009:514)
Osama is the wealthy Saudi mastermind behind a series of terrorist attacks on U.S. targets that
culminated in the destruction of the World Trade Centre. Other groups include the Abu Nidal
Organization, Islamic Jihad, Hamas and

Difference Between Public And Commercial Broadcasting
Key Terms List # 1
Using various sources on the internet (such as Wikipedia and Google), look up and define the
following terms. Upon completion, attach and return to my email address. Keep a copy for use as a
study guide for the exam.
1. Explain the difference between Public and Commercial broadcasting –
A public broadcaster is owned and supported by the general public. The TV license is paid by the
general public, financing all of the general public broadcasters. A commercial broadcaster is
privately owned and they finance themselves through advertisements. The general public isn 't
paying the station.
2. The MacBride Report – The MacBride Report, was a 1980 UN agency publication written by the
International Commission for the Study of Communication issues, chaired by Irish Nobel Laureate
Seán MacBride. Its aim was to investigate communication issues in trendy societies, notably
regarding mass media and news, take into account the emergence of recent technologies, and to
recommend a form of communication order (New World Information and Communication Order) to
diminish these issues to any peace and human development.
3. International Co–production – An international co–production could be a production wherever
additional different production corporations area unit operating along, for instance during a film
production. within the case of a global co–production, production corporations from different
countries.
4. Reuters – Reuters is a global wire service

British Satellite Broadcasting: the Beginning of the End
Entrepreneur Research Paper Adriel McBride DeVry University December 17, 2012 TABLE OF
CONTENTS Introduction 3 Abstract 3 History behind BSB 4 Reasons for Failure 5 Analysis ...
Show more content on Helpwriting.net ...
So it kind of boils down to customer satisfaction, which is always a big part of a business success.
When BSB couldn't make good on their promise it reflected badly on the company and made their
consumers wonder if they were really up for the challenge. For example take a gamer that is
anxiously waiting for a new Xbox game console to come out and is schedule for release in May but
is pushed back to August, a lot of loyal customers will be let down and possibly turn to PlayStation
which new console came out when vowed. They may not lose a lot of of customers but it could
cause a ripple effect for the ones that did chose to get a PlayStation instead. That is what happened
with BSB, they had satisfied customers when they finally launched but not enough to keep them in
business. Another thing that caused them to fail was not having the sufficient operating funds. The
owners didn't estimate how much money they would need to accomplish what they set out to do. It
is always important to know how much money your business will necessitate, that includes the
starting cost and staying a business. That was not well executed when the owners of BSB started the
company which was a major cause of why it failed. Too much money being put into the company
but not enough coming in. They had major financial issues they caused them to basically turn over
their business to their competitor. That is never how an entrepreneur plans their business to turn out
especially a few

Marketing Mix
Introduction
The report is tasked to take an in–depth look at the marketing environment in which our chosen
organization, bskyb operates within. The report is further tasked to identify why complacency
should have no place in the complex competitive market in which bskyb operates. In order to
address the issues at hand, the report will establish and identify the elements of bskyb marketing
mix and outline the necessity to continuously "explore various possibilities of improving their
activities towards satisfying the needs and wants of their target market".
The report will commence by giving the historical background of bskyb– who are they, when did
they commence, what their initial core activities were and what their current ... Show more content
on Helpwriting.net ...
Price
There are a great many ways to put price on to product, most popular are:
1. Premium pricing–usually above the high of its segment. For example, something unique like car
Ferrari.
2. Penetration pricing–the price of entry usually much lower, normally bread cost 1pound but we are
selling the same quality bread for 40 pence to displace competition.
3. Economy pricing– low cost for simple and cheap products
4. Psychological pricing psychological price, as example instead of 5 pounds 4.99
5. Product line pricing – product line or set of services, for example, basic model of computer and
extended model for the same company computer.
6. Geographic pricing – geographical pricing. The same company is offering different prices for
different companies branches basted of local people purchasing power or mach with surrounding
competition to not suffer loses.
Place

Under the place can be understood as the end of the point of implementation, the distribution
systems, separate channels, intermediaries. This means the mechanism by which moves the product
or service from producer to consumer.
Promotion
There are many ways to reach the target customer, but point to all marketers should remember any
way they are achieving the customer's main purpose is the "message". It should be nice and easy
understandable. Most popular ways to promote products are:
1. Personal selling

Report: Bsb vs Sky Television
1. BSB should have been able to identify potential competitors, particularly News Corporation.
News Corporation was successful in US (in the US TV satellite industry), had experience
transmitting television programs to Western Europe with a low–powered satellite and they already
had presence in the UK with newspapers, which could allowed Sky to realize economies of scope.
These economies of scope are even more significant if we take into account that News Corporation
owns 20th Century Fox Studios. After purchasing 69% interests in SATV and renaming it to Sky
Channel, this was a clear signal of a potential competitor to BSB. Adding to this, other signal was
Murdoch's personality, characterized by being aggressive and used to risk and make ... Show more
content on Helpwriting.net ...
Merger NPV= Sky NPV + BSB Revenues NPV = 2532 £ M + 9653 £ M = 12223 £ MTherefore, the
minimum percentage of the pie that we would accept as BSB is 7,14%. Obviously, this would be
private information, and in a possible negotiation BSB should put on the table a much higher value
than its walk away percentage agreement.
4. Instead of being rational and engaging in cooperative behaviour to increase profits for the overall
industry, the battle between BSB and Sky became a war of attrition, in the end leaving only one
player to survive in the long run. We can refer some reasons why this battle became so costly. First,
following Sky's decision to enter the market, both companies engaged in major battle for film rights
and other programming. Both BSB and Sky paid a premium as high as 3 times the average for the
exclusive rights to programming. These costs became sunk for both the firms and were strong
commitments signalling that the companies were devoted to stay in the business for the long run.
Second, the promotion and advertising levels were above the optimal to fight against each other and
not to increase the market size.
Moreover, BSB and Sky invested $800M and $400M respectively to launch their services and to
continue operating they had to line up further re–financing. BSB was signalling that they had
confidence in their technology and ability to

Cloud Gate- an Analysis
Department: Communication Design Course: Contemporary Art in Context Artist: Anish Kapoor
Title: Cloud Gate Year: Built 2004–2006 Location: Millennium Park, Chicago, Illinois, United
States Dimensions: 10 m × 13 m × 20 m (33 ft × 42 ft × 66 ft) Medium: Stainless steel About the
artist: Anish Kapoor, one of the world's most distinguished and significant contemporary artists, was
born in Mumbai to a Punjabi–Hindu father and an Iraqi–Jewish mother. He has studied art at the
Hornsey College of Art and Chelsea School of Art Design. In the 1980s he surfaced as one of the
several British sculptors working in an innovative style and gaining global recognition for their
work, like Tony Cragg, Richard Deacon, Anthony Gormley, and Bill ... Show more content on
Helpwriting.net ...
The frame can also expand and contract with the sculpture as temperatures fluctuate. The American
Welding Society awarded Cloud Gate, MTH Industries and PSI with the group's Extraordinary
Welding Award. The sculpture contributed to Millennium Park being named among the 10 best
architectural achievements of 2004 in Time. Display: Cloud Gate soon after its installation became
an icon of the city of Chicago. The public took an instant liking to it, affectionately naming it "The
Bean." It has incredible drawing power, attracting locals, tourists and art enthusiasts alike, and is
now mostly the piece by which Kapoor is identified. It is one of the most photographed attractions
in the city too. Anish Kapoor himself says, What I wanted to do in Millennium Park is make
something that would engage the Chicago skyline ... so that one will see the clouds kind of floating
in, with those very tall buildings reflected in the work. And then, since it is in the form of a gate, the
participant, the viewer, will be able to enter into this very deep chamber that does, in a way, the
same thing to one's reflection as the exterior of the piece is doing to the reflection of the city around.
Artist's premise: Kapoor's artworks often aim to stir up immateriality and the spiritual, a result he
achieves either by carving dark voids into stone pieces, or through the sheer shine and reflectivity of
his

Btec Business Level Three
BTEC National in Business
Unit 1– The Business Environment
Assignment 1 – Types of Businesses
Task P1 The BBC is the largest broadcasting organisation in the world. Its mission statement is to
enrich people lives with programs that inform, educate and entertain. The BBC has the second
largest budget of any UK broadcaster with an operating expenditure of £4.23 billion in 2009/2010.
The only UK broadcaster with a larger operating expenditure is British Sky Broadcasting with £5.9
billion (http://en.wikipedia.org/wiki/BBC#Finance). The reason that Sky's operating expenditure is
higher is because Sky is a private sector PLC, which means that the public can buy shares in a
company. Selling shares means more capital income is invested in ... Show more content on
Helpwriting.net ...
BP has a total of 315, 553 shareholders (http://www.bp.com/extendedsectiongenericarticle.do?
categoryId=9010453&contentId=7019612) BP is a large company with 79,700 employees
(http://www.bp.com/sectiongenericarticle.do?categoryId=3&contentId=2006926) and it is a
global company because the BP Group operates across six continents, and BP's products and
services are sold in more than 80 countries (http://www.bp.com/sectiongenericarticle.do?
categoryId=6&contentId=7019358). BP is global because their products are extracted and
produced in several locations all over the world such as Egypt, Iraq, Australia and United Kingdom
(http://www.bp.com/multipleimagesection.do?categoryId=23&contentId=7017765)
and sold in 80 countries so products are produced worldwide and sold worldwide. The oil and gas
industry is doing well as there is high demand for it as people need it to run their cars and to work
gas appliances. BP is in the primary, secondary and tertiary as BP extracts oil from the ground
through the use of oil rigs therefore extraction is primary. BP then refines the oil in one of their 16
refineries where oil is refined and turned into petrol and diesel which is secondary because they are
manufacturing to create finished goods. BP is also in the tertiary sector because they sell their petrol,
paraffin and diesel at their 22,100 retail sites worldwide and to other companies.

Virgin Media
Virgin Media
Virgin Media began trading in early 2007, as a result of a merger between cable operator
NTL:Telewest, and acquisitions of the VirginNet internet service provider, and Virgin Mobile. At
launch, the new company heralded itself as being the first single provider of ‘quad–play' (four–
service) media in the UK. It has a strong marketing campaign and its broadband service in particular
is popular with British customers, with the second – largest subscriber base in the United Kingdom.
Product
Virgin Media's products are predominantly intangible services. The company's product range
includes landline telephone services, broadband internet, digital television, and mobile phone
solutions. From the company's beginnings as two ... Show more content on Helpwriting.net ...
For example, when a customer joins on a new broadband package, Virgin will provide them with a
modem capable of connecting their computer to the network. When a television service is selected, a
suitable set top box is supplied. These services are subject to an installation fee, where a trained
engineer will come to the customers home to oversee a smooth setting up of the facility.
The company operates a number of call centres to deal with customer enquiries. These act as a first
point of contact for any customer calling into Virgin Media. The call centres are located around the
country, in areas such as Manchester, Sheffield and Birmingham. Virgin Media also utilises
outsourced contact centres from out with the UK. However, this can be a bad idea for a business
from a public relations point–of–view. Customers find themselves increasingly vexed with getting
put through to foreign call centres, and more and more companies are making the shift back to UK–
based centres as it can be used as a selling point.
Promotion
The business is very heavily promoted, through all forms of media, including press, billboards,
magazine inserts, British TV and the internet. The firm capitalises on the distinctive Virgin logo,
which is familiar to the British public due to the variety of other products and services offered by the
Virgin Group.
The colouring of the logo, and Virgin Media's advertising

The Commercialisation, Professionalization And Equity Of...
This piece of work will explain how the commercialisation, professionalization and equity of sport
has changed from the 1950s to today. This piece of work will also discuss the different techniques
and strategies that organisations within sport used to commercialise, professionalise and set social
stratification. The worldwide interest in sport is phenomenal, regardless of your skin colour,
religion, health, social status, gender and home nation. Sport is a universal platform for happiness,
revenue and success. Even though sport has made the leap from just love and passion, to revenue
and business, sport has never been without its business factors "Business & sport have never been
entirely unconnected in Britain" (Mason, 19888, cited in Horne, 2006: 20). For example, sport can
attract audience but also sell their goods via the viewing platform. More specifically a great example
of this would be Manchester United's Jersey sales, having the largest amount of sales in England
(1,750,000). This is a direct link from commercialisation and media coverage. Media moved from
covering sport & gaining from it indirectly, to effectively controlling it (Burstyn, 1999, cited in
Horne, 2006: 21). From one side of the world to another, sport thrives and is forever growing. From
America's "4 sports", to England's top flight level of football, the premier league. Another
substantial factor that will be discussed from 1950 onwards is equity. An example of how equity has
been apparent in sport

Statement Of Purpose For Graduate Schemes In Advertising...
When looking for graduate schemes in advertising and marketing Sky stood out especially to me.
Firstly because its name recognition immediately jumped out at me, but also because of how broad
and varied the work at Sky appears to be. Nation wide Sky advertises a multitude of channels and
programming across all medias whether that be physical, digital or televised. The skills and
experiences to be gained by working as part of such a large organisation and such a professional
team both intrigues and excites me.
As a huge fan of both film and sports, the possibility to work with Sky Cinema or Sky Sports on the
production or marketing of advertising campaigns with content that I have a true passion for is an
opportunity that I would be ... Show more content on Helpwriting.net ...
Advertising and marketing appeals to me because it allows me to continue my creative endeavours
in a professional setting.
Sky has established itself as the premier provider of content for families and dominated the living
room in British households. BT is the major threat to this position as it invests major money into
sports programming and marketing. Currently BT's major investments have been into football and
boxing, two of the biggest sports in Britain.
Regarding football BT have recently attained the rights to both the Champions and Europa League's.
Whilst this is the case Sky must focus on its advertisement and marketing of the Premier League.
Conveying to the British public that it is the best league in the world, with Sky the premier provider
of the biggest fixtures and the best coverage of the sport available anywhere – through multiple
dedicated channels and ultra HD coverage with SkyQ. BT have just 42 Premier League games
available whilst Sky have 126. Advertising the fact that Sky is the home of triple as many of the top
tier match ups in the biggest league in the world should secure football fans with more than enough
reason to remain with, or join Sky.
BT's partnership with BoxNation and Frank Warren would appear to be an attempt to contest Sky in
providing boxing coverage in the UK. Established fighters such as Anthony Joshua, Kell Brook

Advantages And Disadvantages Of Bv Vs Sky Tv
British Satellite Broadcasting VS Sky Television
Both the companies at the start go critically for the sake of having a good competition with each
other. BSB was the consortium established in 1986. It was given the exclusive license to be the first
UK's DBS channel operator. As the 1986 was the starting point so that proved critical enough to
BSB and therefore it suffered losses.
By getting a 15–years authority by IBA to commence its services on three DBS channels, all BSB
considered was a mega plan to take a start with 400,000 satellites in its first year's broadcasting and
2,000,000 in 1992, and 6,000,000 by 1995. But when it came to the reality, the table was turned
against the anticipations and BSB faced the losses of approximately £6–7 ... Show more content on
Helpwriting.net ...
And by the merger these could also have been saved. Here, the merger is suggested as the best
solution because it has more advantages than the disadvantages. As another solution, we can also see
towards a scenario in which BSB could use the more sophisticated technology but with less cost and
with less other costs like depreciation, sub–managing, satellites, advertising etc. and this all would
be possible only if it had the good management like its competitor, and BSB could have changed
wholly the nature of interaction if it had created some obstacles in the launch of the Sky Television.
But when we come to its after–effects we see that there shall be definitely a reaction caused by
prevention of launching by the Sky Television and whereby the strict cold war between them could
get a start that would not be viable for both of the powers.
In 1990, BSB was enjoying the great market share but this all got tainted with the sudden arrival of
the Sky Television in the market. When both companies were in the market BSB was actually losing
the money mainly due to its high capital investment. SKY benefited a lot from the market
monopoly. Overall Sky had a dominant strategy but for BSB it was more complicated since the only
way to be profitable was to become a

Essay on Sir John Reith
Sir John Reith Sir John Reith was the first Director General of the BBC, and he had particularly
strong views on broadcasting as having a cultural and moral responsibility as a means of educating
and informing the masses. He once famously stated –
'It is occasionally indicated to us that we are apparently setting out to give the public what we think
they need– and not what they want – but few know what they want and very few what they need. In
any case it is better to overestimate the mentality of the public than to underestimate it. He who
prides himself on giving what he thinks the public wants is ... Show more content on
Helpwriting.net ...
The idea of the BBC as a public service meant that the provision should be public goods rather than
a private commodity (Curran, 2000). The funding of the service was based upon the license fee and
their agreement with parliament, and this was decided when it was felt that advertising could limit
the number of programmes they would be able to broadcast. They maintained the view that 'our
responsibility is to carry into the greatest possible number of homes, everything that is best in every
department of human knowledge, endeavour, or achievement' (cited in Smith, 1998).
That the BBC kept a firm degree of independence from the government was always at the forefront
of Reith's aims, and the fact that it also gained a reputation for its impartiality meant that it came to
be, and to some extent, still is a respected institution throughout the world. Nowadays, the BBC still
pride themselves on being 'free of commercial interests and political bias' (2002).
During his reign on the BBC throne, Reith came under much criticism on his views of
overestimating the mentality of the public, and providing a service that contained the matters that he
thought should be most important to society. He was often accused of being elitist in his approach to
programming policy. Many of the working class began to feel alienated by the

Report: Bsb vs Sky Television
1. BSB should have been able to identify potential competitors, particularly News Corporation.
News Corporation was successful in US (in the US TV satellite industry), had experience
transmitting television programs to Western Europe with a low–powered satellite and they already
had presence in the UK with newspapers, which could allowed Sky to realize economies of scope.
These economies of scope are even more significant if we take into account that News Corporation
owns 20th Century Fox Studios. After purchasing 69% interests in SATV and renaming it to Sky
Channel, this was a clear signal of a potential competitor to BSB. Adding to this, other signal was
Murdoch's personality, characterized by being aggressive and used to risk and make ... Show more
A company that would act fast and decisively would be a serious threat for BSB. 2. Before Sky's
announcement BSB should have followed a strategy to increase the cost of entry for any potential
entrant. In practice, BSB could have bought exclusivity rights over Astra satellite as a new entrant
could provide the same service with a medium–powered satellite. Actually, by signing this
exclusivity they would have launched their services immediately (with PAL existing technology),
guaranteeing a first move advantage and restricting the room for entrants. Afterwards, with the
network established BSB perhaps could upgrade its technology to D–Mac (high–powered) but this
time with control over market. Speed in getting to the market was crucial in this case, but BSB
missed it, having technology concerns prioritized over marketing concerns. Besides, if they insisted
in this technology (D–MAC) they should have lobbied to put legal restrictions in medium–powered
satellites transmitting for UK, consistent with the Government objective to promote investment in
MAC standard. Moreover, they should have pursued exclusive agreement with movie studios, as
soon as possible, to limit entrants' ability to have superior programming. On the other hand,
exclusivity or partnerships in distribution, were recommended, by tying retailers to sell the dishes,
benefiting with the costumers' higher switching costs and, consequently, higher future market share.
Ex–post Sky's entry announcement, it

Zeppelin and Br
Was the "Hindenburg disaster" a result of sabotage committed by the opponents of the Nazi
organization? Did a bolt of lightning strike the zeppelin? Or was one of the most devastating
accidents in aviation history nothing but a cunningly planned insurance fraud?
 
 Over 60 years ago, airships were the "queens of the skies." In the early 1900s, a stubborn, yet
brilliant German count, Count Ferdinand von Zeppelin, took keen interest in balloon flights and was
devoted to the design and construction of airships. At first, he had many difficulties and setbacks but
soon his airships were able to accommodate passengers as well. This lighter–than–air vehicle will
later be known as a zeppelin.
 
 Blimps and zeppelins were very ... Show more content on Helpwriting.net ...
The Germans pleaded to buy sufficient helium to accommodate their airship needs, but the United
States, deciding that the helium might be of military value and should be conserved, refused. When
the disaster occurs, the United States would at first, regret not selling its supply of helium to
Germany. But 2 years into World War II, they will see that they were fortunate not to have done so.
 
 The German Zeppelin Company had already flown more than one million accident–free
voyages with hydrogen but the crew always checked their passengers. All objects that could cause a
spark or electric charge were confiscated including flashlights, flashbulbs and distributed felt–soled
shoes to prevent static on the walkways.
 
 One of Hindenburg's first missions was a 3–day trip across Germany dropping pamphlets and
broadcasting Hitler's speeches on its loudspeaker, urging German people to support Hitler. Then, it
embarked to fly around the world.
 
 Only a year after its launch, the Hindenburg was scheduled to fly from Frankfurt, Germany to
New Jersey's Lakehurst Naval Air Station on May 3, 1937. Bad weather prevented the Hindenburg
from landing at Lakehurst, so the captain cruised down the east coast, offering passengers the
splendid view. When the storm cleared out, the Hindenburg tried to land. But suddenly a tongue of
flame

Media In The Media
Sport, Media and the Economy – the impact of commercialisation on football fans
Throughout the modern era, sport and media have had an ever–strengthening relationship, using
each other to promote their own product and consequently thriving off each other.
From newspaper articles about sport, to the invention of radio broadcasts which allowed people to
follow live events, through to modern day TV broadcasts and social media coverage, sports events
have always been popular for media to cover.
Football is, by a significant margin, the most popular sport in the world – its coverage is so
widespread that it is watched or played by billions of people annually. The popularity of football
therefore makes it an attractive prospect for investors (particularly in the largely capitalist global
economy), either by investing in individual football clubs or by securing deals to broadcasting
rights. Between 1888 and 1992, the Football League controlled the professional leagues; at its peak
there were four leagues consisting of Division One through to Division 4. However, in 1992, with
pressure mounting from the so called "big clubs" in the top division over their share of money
received from broadcasting rights, the Premier League was formed, becoming independent from the
Football League. BskyB, who at the time were making losses, paid £304 million for broadcasting
rights for 5 years, a 600% increase on the previous broadcasting deal (Slack, 2004) and broadcasted
matches live on their

Bskyb Marketing Plan
BSKYB | MARKETING PLAN | |
MATHEW KURIAN
STUDENT ID – 4745251 |
EXECUTIVE SUMMARY
The rationale of this report is to write a Marketing Plan for an existing company in the UK (BSkyB
Sky), selected from any industry (telecommunication industry). This plan is aimed at identifying
ways in which the firm designs its strategy for the next 5 years.
BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of
systematic implementation of the extended marketing plan. The target markets of BSkyB are both
individual citizens and small business enterprises, where the later will be at the centre in the
targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration
will ... Show more content on Helpwriting.net ...
However, a foremost component of the marketing planning process is discerning, innovative
marketing strategies and plans that may well direct marketing attempts (Kotler and Keller, 2009:80).
In this direction, the first and foremost task is to identify the opportunities in the market and find out
the prospective segments where a firm can take opportunities to enhance its business and
profitability.
This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK
telecommunication market. This business organizing operating in UK telecommunication industry is
yet to make a mark and achieve a leading position. On the basis of identified market opportunities, it
might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which
appears a promising market segment, where BSkyB (Sky) huge opportunities to expand its business
and so the profitability in order to emerge as a leading player in UK telecommunication industry. It
is worth to mention here that UK mobile telecommunications market corresponds to one of the most
striking tele–communications markets globally , with the mobile telecommunications services
market segment creating

Merger And Acquisitions From A Strategic Financial...
In recent times, merger and acquisition are considered as one of the important steps for strategic
growth. A company can plan to merge or acquire another company if it thinks it is a good
investment, or they will earn a sound investment from it. The primary goal of any company entering
into merger or acquisition is to boost the shareholder wealth. From a financial perspective, merger is
carried due to diversification. It is the process of reducing the risks through investment decisions.
For example, many a times, a company is highly at risk since it has done enormous investment in
one industry then it can intend to buy a business in another industry (Sky Plc, 1990). This is termed
as acquisition and can be beneficial for the host country. ... Show more content on Helpwriting.net ...
It is carried by offering the stockholders of one company the securities in acquiring other company
in exchange for surrender of their stock (Taylor, 1990). Alternatively, acquisition refers to buying of
one company by other in order to access its full control. Analysis of the Client & Target Companies
Sky PLC is a British Pan–European company which is engaged in the business of satellite
broadcasting, on–demand internet streaming media, broadband and telephone Services Company. It
is headquartered in London and operates globally in countries such as UK, Ireland, Germany, Asia,
etc. In Europe, the company is considered as one of the premier media broadcasting companies. The
company claims to offer best and broadest range of content. Sky can plan to acquire, merge or form
a strategic alliance with three companies depending upon their strategies, financials, and cultures.
The companies chosen for this purpose are O2, TalkTalkandNetgear. O2 or Telefonica UK is a
telecommunication and internet providing company based in UK. O2 is owned by Telefonica and is
considered largest telecom provider in UK after EE Limited. O2 Plc has already been purchased by
a Spanish telecommunications company Telefonica for $18 million. Alternatively, TalkTalkTelecom
PLC is a UK based company engaged in the business of pay–television, internet access,
telecommunications and mobile networks. The company deals with businesses as well as

Communication System in Malaysia
INTRODUCTION Every day, in our work and in our leisure time, we come in contact with and use
a variety of modern communication systems and communication media, the most common being the
telephone, radio, television, and the Internet. Through these media we are able to communicate
(nearly) instantaneously with people on different continents, transact our daily business, and receive
information about various developments and events of note that occur all around the world.
Electronic mail and facsimile transmission have made it possible to rapidly communicate written
messages across great distances. ELEMENT OF COMMUNICATION SYSTEM Information signal
is given to the transmitter which then transmits the message over the medium to the ... Show more
* In 2008, Packet One Networks Malaysia Sdn Bhd became the first provider to introduce Wireless
Wimax Service on 802.16e spectrum technology. Early Stage (1946–2000) In 1 April 1946, RTM
was established as Radio Malaya operating out of Singapore, with a Malayan section created in
Kuala Lumpur in 1950. The first English language radio station (now Traxx FM) began operations
the same year as The Blue Network under Radio Malaya. With the independence of Malaya in 31
August 1957 Radio Malaya was split into two; the original studios in Singapore was taken over by a
new station called Radio Singapura and Radio Malaya moved to Kuala Lumpur going on air from
the new location on 1 January 1959. It would be later renamed Radio Malaysia on 16 September
1963 with the transmissions beginning with its trademark words Inilah Radio Malaysia (This is
Radio Malaysia) on the day the Malaysia of today was born. Television services under the name
Malaysia Televisyen (Malaysia TV) or Malaysia Television (Malaysia TV) started on 28 December
1963 in time for the national New Year celebrations in Kuala Lumpur and regional telecasts in the
Klang Valley in Selangor state. The then 10–month old Television Singapura (launched on 16
February 1963) became part of Malaysia

The Causes And Consequences Of The Media
Catalonia was an interesting news story to cover, particularly because of its European implications.
"The Guardian" newspaper, "Sky News" channel and "Aljazeera.com" are three distinct platforms I
selected to monitor. This is mainly because of their reputation and political dissimilarities. These
UK–based media platforms were expected, in such a case of Catalonia, to report this story in depth.
My analysis of the coverage will follow the chronological order of these platforms, which is the
same historical appearance of newspapers, television and Internet. This may also facilitate how we
understand the strengths and weaknesses of each medium in covering this Spanish crisis. "The
Guardian" is centre–left and favoured among Labour Party ... Show more content on
Helpwriting.net ...
Even the space for his speech was very short (4th October). On the other hand, the Guardian
included a picture of a pro–Spain rally in Barcelona and quoted from Spanish leaders. Bias, if it was
so, can be also seen in attributing ordinary Catalan people, which were divided over independence.
Even when the correspondents quoted what a pro–Spain thinks in page 4 (2nd October), it was a
woman that changed her position to support the independence because she was pulled out by the
police. "Sky News", which is described as a pro–conservative according to the media blog (2010),
treated the event quite differently. For instance, the report in "Sky News at 10" (2nd October)
included a sound–bite of a pro–Spain Catalan to balance the news story. This may reflect
impartiality in this outlet coverage, but it is not easy to say so. In this report and others, the
correspondents insisted on the division of Catalans, which "The Guardian" ignored in the
background. The report reminded the viewers that although the Catalan authorities declared that
90% of voters supported the independence, only 40% voted in that referendum. This statement of an
interesting fact can communicate the story clearly to the audience. The focus of reports was on
protests and police violence; however, the Correspondent's report from Barcelona in "Sky News at
11" (3rd October) included a sound–bite of the Spanish king speech. Although

media Essay examples
The 'media' as a whole plays a major part in one's life. Media messages can be presented in many
ways from reading newspapers to watching news on television from the comfort of your own home.
However, the most important factors are how the news is retrieved and portrayed by an individual or
a group of individuals as each individual has the right to accept what they believe not what they are
manipulated to believe or to accept. There are various issues that can be looked at to conclude
whether or not there is such thing as free, unbiased media, to define this topic it is too broad to study
itself so it will be broken down and researched in small parts. Bias in different context will be
analysed and shown how it is interpreted. Theorists ... Show more content on Helpwriting.net ...
Taking this into consideration the media industries must release products for their customers to buy
in order for them to make a profit. This is known as commercial bias for the reason that the
customers of the news media are advertisers. The meaning of 'good' to media sources is observed as
the number of readers and viewers attention they can draw.
The sources of bias can be from editors, journalists, speakers and corporation groups. When
journalists or any other news source decide to publish a particular story it needs to be taken into
account whether or not they will benefit from the story or will it be a failure to them. A journalist
will attempt to be neutral by taking two points into thought, the first being: fairness to those
individuals involved within the news / story being released and the second is a professional process
of collecting data / information that obtains fairness, completeness and accurateness.
When detecting bias in a press release or story a number of issues can be raised from the reader's
point of view resulting in questions relating to the authors socio–political position and which group
they belong to, does the speaker have something or another to gain personally for actually releasing
the story or not. Such

Post Bureaucracy and the Politics
Post bureaucracy and the politics of forgetting
The management of change at the BBC,
1991–2002
Martin Harris
University of Essex, Colchester, UK, and
Victoria Wegg–Prosser
Bournemouth University, Dorset, UK
Abstract
Purpose – The purpose of this paper is to investigate the imputed "fall" and subsequent
"reinvention" of the BBC during the 1990s, relating a managerialist "politics of forgetting" to the
broader ideological narratives of "the post bureaucratic turn".
Design/methodology/approach – The paper draws on a wide range of primary and secondary
sources, combining case study analysis with long–term historical perspectives on organisational
change.
Findings – The paper shows the ways in which public sector professionals ... Show more content on
Helpwriting.net ...
Some scholars working in the
Foucauldian tradition of organisational analysis have argued that market–oriented policies and
managerial discourses may act to "capture" and fix the ways in which the world is seen by public
sector professionals (for a full review see Trowler, 2001;
Doolin, 2002). But there is now a very substantial body of work which shows the ways in which
these discourses have been contested and "displaced" by public sector professionals (Kirkpatrick
and Lucio, 1995; Kitchener, 2000; Trowler, 2001; Doolin,
2002; Farrell and Morris, 2003; Kirkpatrick et al., 2005). A recurrent theme in these critiques is that
the new forms reflect not the "end" of bureaucracy but a complex, and often highly unstable,
bifurcation of the bureaucratic form which devolves operational responsibility whilst attempting to
extend the controls exercised by senior management (Farrel and Morris, 2003, p. 134). A growing
number of scholars have argued that the "epochalism" promulgated by the anti–bureaucratic turn has
produced a highly restricted, caricatured and an historical view which detaches analysis from the
relevant organisational contexts, interests and social choices (Reed
and

Essay about BBC's Current Marketing Plan
BBC's Current Marketing Plan
The BBC's current marketing plan focuses on a number of specific areas, where the BBC hopes to
achieve a variety of objectives that will improve the corporation's image, in this country as well as
abroad.
The BBC plans to increase the range and quality of its radio and television services. More high
impact broadcasting is being focused on. More memorable programmes are being developed and
created, in particular arts and current affairs. The BBC plans to build up and solidify its digital
service, providing something for everyone on this service. Interactive learning activities are
available and will become increasingly available in the future. These factors are ... Show more
Children, young people, young adults, adults and older people would potentially have to be catered
for. These different groups in themselves would also have various tastes. It would have to be
determined what the viewers would want to see most then the next most wanted programmes and so
on.
The BBC wishes to bring younger audiences to BBC services by making bold, innovative
programmes. It also wants the young people to engage more with the BBC's news and current
affairs, without having to dumb it down too much or showing less parliamentary programming. New
methods of attracting more of the UK's ethnic minorities, both through the mainstream and targeted
through specially made programmes are needed.
Younger audiences appear to be a trouble area for the BBC, as they are supposedly failing to attract
enough of them to programmes. Young people are greatly interested in new and existing technology.
Programmes like Tomorrow's World could be created especially for young people, providing news
and information on different inventions and modifications to existing technology. Currently there are
not enough dedicated programmes to it. Nowadays the news appears to be very serious and bleak.
To alter this more funny news and entertainment news should be shown. Ethnic minorities do make
up a considerable amount of the UK population. These families of an ethnic

Essay on Bsb Versus Sky Tv
Executive Summary British television viewing levels had stagnated in the 1980s due to already high
levels of television viewership (3.5 hours per day) and the rapid penetration of the VCR. This
caused broadcast companies like BBC and ITV to look for new ways to spurn growth. The British
government tried to allocate three of the five high powered digital satellite broadcast (DBS)
channels first to the BBC and then to a joint venture between BBC and ITV. Both attempts failed
due to high startup costs in building and launching dedicated satellites. The bidding for these
channels was then moved to the private sector in April 1986. Additionally, the use of the untried D–
MAC transmission standard that was viewed as a move towards HDTV was ... Show more content
on Helpwriting.net ...
They immediately set out to raise capital to fund the deployment of two satellites. With the
enormous start–up costs and an economic model that expected a market entrant to stay the course of
making losses for a minimum of 10 years it was easy to see why BSB refused to view Sky's
movement in the satellite broadcasting business as a serious threat. Sky Television was formed in
June of 1988 out of Sky Channel by Rupert Murdoch, of News Corporation. Sky Channel had been
using low powered satellite technology for broadcasting since 1983. Although a money loser, this
project allowed Murdoch to see the potential for a wider acceptance of satellite technology for
broadcasting in Europe. In 1986, News Corp under Murdoch launched Fox in the US and started
using satellite technology. News Corp planned for a $150 million in start–up losses for Fox. This
prior experience with Fox and Sky Channel definitely gave Sky the upper–hand in understanding the
economic of satellite broadcasting and the business requirements. BSB should have expected to
witness some activity from News Corp given Murdoch's recent success with Fox but when Sky
Television was announced in 1988, BSB was actually taken off–guard. Alternative Scenarios for
Market Entry BSB on announcing its entry into the DSB market, setout to obtain $222.5 million in
financing to fund the buying and launching of the satellites. It also started the recruiting process that
took almost 6 months

Bbc Worldwide Case Essay
BBC Worldwide: Global Strategy Case
Company Overview
The British Broadcasting Corporation (BBC) was formed in 1922 by a group of radio manufacturers
in order to popularize the new medium and create content for customers to listen to on their new
devises. The organization grew as it developed a radio transmitter network and started looking at
other media types. However, due to an issue of license fee collection, the BBC experienced heavy
financial losses which caused the original radio manufacturers to pull out of the entity. To enable the
entity to continue operating, a Royal Charter was created to fund the entity moving forward. BBC
still operates under that charter which is reviewed every 10 years and the funding comes from a
License ... Show more content on Helpwriting.net ...
Strengths
Based on the questionnaire administered to BBC users, we can see that BBC is seen very favorably
by its users. BBC as a brand is very strong, which is something the CEO of BBC WW will need to
use effectively. BBC WW is also in a very strong financial position. Based on the financial data
provided, the profits generated by BBC WW nearly tripled over the previous three years, and were
on track to meet the £100M target for the FY2006–2007. Lastly, BBC WW has a very well
diversified portfolio of media to meet any demand.
Weaknesses
Due to the fact that BBC operates under a Royal Charter, it tends to be more conservative and it's
very focused in its programing on British culture. This can make it more difficult for BBC WW to
see programing in cultures that are not fans of the British culture. BBC WW is also significantly
under–staffed in its international offices, which could make it difficult to implement major strategy
changes. Finally, there seems to be a communication gap between BBC WW and BBC when it
comes to suggestions for innovations, and that could hinder progress in new markets.
Opportunities
BBC WW is well positioned to grow due to its significant web presence. The company has done a
great job of embracing new media and distribution mediums. BBC WW is also poised to take
advantage of growth in some global markets. These markets were identified as

Essay on Sky Brand Plan
BSkyB
(British Sky Broadcasting)
Brand Plan
By
Darrell Burgess
(09189461)
Contents
Executive Summary 3
Market Audit 3 Macro–Environment 3
Micro–Environment 3
Competitors 4
Market Structure and Segmentation 4
Brand Attributes 5
Brand Objectives and Strategy 5
Brand Action Plan 6
Measurement and Control 6
References 8
Appendix A 9
Sky Brand Plan
Executive Summary
BSkyB (British Sky Broadcasting) better known as Sky operate in television broadcasting and
telecommunications markets. Formed in 1990 by the merger of Sky Television and British Satellite
Broadcasting the company ... Show more content on Helpwriting.net ...
With the wide selection that Sky offer its customers it is a perfect product for a family to enjoy,
young children, teenagers, young adults and parents can all benefit from Sky's programming.
The price of the subscription and the additional services Sky offer, would suggest it is aimed at
middle class families with the latest television and mobile device (iPad, tablet and smartphones).
The price could also discourage anyone under 30, with this market using their disposable income on
entertainment outside of their home, they're unlikely to become a Sky customer when they aren't
benefiting from their subscription.
Brand Attributes
When customers are comparing Sky to its competitors they must compare specific attributes that

they find most important when selecting a pay TV service. Consumers will attach more value to
some attributes than to others, some consumers will find packaging of a good important, while
others will focus more on the price, or maybe on the brand name (Riezebos. R, 2003).
Sky's main attributes focus around their television service, the price, availability and amount offered
to the customer is far greater than its competitors. However if the television package is not an
attribute the customer has prioritised Sky are only slightly better on price compared to BT and
neither can compare to Virgins broadband package. This is an attribute that Sky must improve, their

Bbc Technology Challenges
Technological Challenges
Technology is one of the few areas where the BBC has been ahead of the curve over the past decade.
BBC iPlayer was launched in 2007, and it was one of the first available streaming services, the
BBC's rivals subsequently launched 4oD, ITV player and demand 5.
iPlayer has been a massive success, and it will soon account for 10% of all UK web traffic, however
the success of iPlayer has led to the BBC's rivals extending to not only ITV and Sky, but also to
Netflix and Amazon, who also produce their own content.
iPlayer remains however problematic for the BBC, as viewers currently don't need a licence to
watch television on catch–up through the service. In an era in which people increasingly watch less
content on tv, ... Show more content on Helpwriting.net ...
The BBC needs to produce content which will not only be watched and rewatched in Britain, but
which can also be sold abroad. This will also help the BBC to supplement its income.
It is also becoming highly apparent that the public no longer trust the BBC to the extent that they
used to, regaining that trust is vital if the BBC wishes to remain one of the stalwarts of british
journalism.
The BBC's approach to technology is one of the few areas in which they are not only on the right
track, but in which they actually seem to be ahead of the curve, the internet is increasingly becoming
the most popular way to watch content, and by putting all of its content online, the BBC is ensuring
that they are able to compete with streaming giants such as Netflix and Amazon.
Finally the BBC has also been faced with accusations of a liberal bias both from within, and outside
of the corporation, this means that the BBC is already on the wrong foot when negotiating the
renewal of its charter, and that negotiations with the government may be far more difficult, but not

Copyright Holders And The Copyright
INTRODUCTION
Copyright holders are given a property right to their work according to section 1 of the Copyright,
Designs and Patents Act 1988 (CDPA 1988). Thus the right holders are given an exclusive right to
their work. Anyone who carries out an act, which is exclusive to the right holders, without obtaining
their permission prior to the act, infringes on the copyright holders proprietary rights.
A lot of people have been taking advantage of the internet for the commission of copyright
infringement and they do so anonymously. Charleton, J, while dealing with a case of online
copyright infringement, explains that 'it is a problem that not only undermines the business of the
content industry, but also ruins the ability of a generation of creative persons to earn a viable living'.
In their quest for financial gain in respect of their work and the protection of their work, right
holders have, consequently turned against the internet service providers' who serve as the
middlemen, seeking to hold them accountable for the infringement of the offenders using their
networks to commit these crime. Consequently, the issue of indirect liability against Internet Service
Providers has resulted into a floodgate of litigant wanting to enforce their right. Internet Service
Providers were reluctant to interfere with their subscribers' access to website not until the recent
epidemic, where right holders are able to bring action against them and hold them liable for their
subscribers'

Sierra Leone Research Paper
Sierra Leone the Struggles of building a Nation Building a nation... Slavery, Independence,
Constitution, Military coups to Presidential elections! Senior Enlisted leaders, it is important to
know that the freedoms we all prefer comes with a cost of sacrifice, bloodshed, and for some, nation
before self for democracy. This essay will discuss the background, government, strategic
importance, and future direction of Sierra Leone. Background Sierra Leone is located on the West
Coast of Africa, its history dates back to 1462 when a Portuguese explorer named Pedro da Cintra
detailed his adventures along the coast and came up with the name "Sierra Lyoa" meaning Lion
Mountains (the Sierra Leone Web, 2011). There are three provinces and sixteen ... Show more
Sierra Leone's first President, Prime Minister Milton Margai led Sierra Leone in the first general
election after gaining its independence. Soon after the newly elected government was in place, it
sustained several failed military coup attempts and student demonstrations that disrupted its politics
through 1977. In early1990, constitutional review commission's objective was to broaden the
existing political process, guarantee human rights, and strengthen the democratic foundation and re–
establishment of a multi–party system of government and it became effective on October 1, 1991.
There was great suspicion of the president and in 1992; a group of young military officers launched
a military coup, which sent the President into exile. In April 1996, the country held presidential and
parliamentary elections for the first time under the system of proportional representation. Maj.
Johnny Koroma of the Armed Forces Revolutionary Council overthrew sitting President Kabbah in
1997, and invited rebel army Revolutionary United Front (RUF) to join the government (the Sierra
Leone Broadcasting Service, 2002). After 10 months in office, Maj. Koroma ousted and the
democratically elected government of President Kabbah returned to office in March 1998. Another
unsuccessful attempt to overthrow the government resulted in the loss of life and destruction of

Unit 4 P7
P7 unite 4 1. What is target audience?
Target audience is a particular group of people which a product, an advertisement or a television and
a radio program aimed at.
A target audience can be separated into deferent groups such as gender, age group, marital status,
e.g. male, young people, single people.
For example Dell Company wants to sell their laptops at a reasonable price, so their target audience
is students, small business which can be afforded to buy.
http://en.wikipedia.org/wiki/Target_audience 2. Non–electronic methods of communication
Non electronic is a different method of written communication through non electronic sources such
as letter, memorandum, fax, invoice and publicity materials.
Letters: ... Show more content on Helpwriting.net ...
The video conferencing make it easier for participant to communicate effectively. Mostly, video
conference is used in companies with lots offices around the world.
Email
Electronic mail or basically known as email is a written communication in business. It is a quick
way of communication and does not require discussion or interaction. Email is used in all kind of
business to communicate to their staff or customers. Also it is a good way to send business
agreements quick than letters. Some business sends their invoice and advert via email.
Text message
Tex messaging is common way of communication in business, and gives them the ability to stay in
touch with their customers in easy way. It has a variety of uses for example: reminder for
appointment from college.
WWW (worldwide web)
The worldwide web has a lot of impact on business and the availability of broadband across the
world has given the business a range of services. These change made lots of small business gone
global by using internet to sell and advertise across the world. The internet has enabled the
organization to offer a verity of services to their customers like Amazon sell their products around
the world via internet.
Digital broadcasting
Digital broadcasting is using digital data to broadcast over television such as Sky and Freeview.
"This allows viewers to interact with programs and services provided by the broadcaster.

Apollo 11 Research Papers
The Apollo 11 mission of 1969 marks the biggest leap in technological advancements for humanity.
Neil Armstrong is seen taking the first steps on the moon forever making his mark in humanity.
However, theories surrounding the moon landing have come to light. Conspiracy theorists say
NASA, the National Aeronautics Space Administration, have faked the Apollo 11 moon landing.
Yet, present evidence can support the authenticity of the moon landing. Evidence such as photos,
rock samples, technology, and computer monitoring support the moon landing. The moon landing of
1969 did happen. One of the key pieces of evidence of the moon landing is photo evidence.
Numerous photos as well as video have been released and seen by the public. One of the ... Show
more content on Helpwriting.net ...
Dr. David Mckay, Chief Scientist for Planetary Science and Exploration at the Johnson Space
Center, concludes, "Moon rocks are absolutely unique... They differ from Earth rocks in many
aspects." The rocks contain a composition unlike the composition of rocks from Earth. Randy L.
Korotev of the Department of Earth and Planetary Sciences of Washington University in St. Louis
gives, "Lunar samples show evidence of formation in an extremely dry environment with essentially
no free oxygen and little gravity... Lunar rocks and soil contain gases (hydrogen, helium, nitrogen,
neon, argon, krypton, and xenon) derived from the solar wind with isotope ratios different than
Earth forms of the same gases." The ability to imitate, or reconstruct, a fake lunar rock is ludicrous.
Lunar rock samples are simply composed of too many foreign materials for any scientist to recreate,
even for the government. Moreover, the lunar rocks have been inspected internationally by a myriad
of scientists. As any scientist who observed the rock, they will say the lunar rock has a more
consistent composure of iron oxide (FeO) to manganese oxide (MnO). Rocks from earth may appear
similar, but the composition of Earth rock is far more inconsistent than any lunar rock. Korotev
himself says best, "It was easier and cheaper to go to the Moon and bring back some rocks than it
would have been to create all these fascinating features on Earth." Inspected by many and
unopposed, the lunar rocks

Felias: A Short Story
There are only a couple hundred people in the town of Felias. The nutrient rich soil, and the
sunlight, gives us an abundance of fruits and vegetables. I work with my friend Aidin gathering
precious stones, and rare herbs from the mountains. "So, how have you been?" I ask, picking up
another stone to put in the bag that hung loosely around my waist. "I can't complain, but these stones
sure are heavy," he says, shaking the bag up and down around his waist with annoyance. "How
come you aren't struggling like I am?" I stare into his brown eyes, "I don't know," I say awkwardly,
"I never really thought about it." I turn my attention to grabbing another stone, and place it into my
bag. It seemed Aidin wasn't going to give up. In an attempt to ... Show more content on
Helpwriting.net ...
"Long ago, their was an attack on this city. Many nobles, and townspeople lost their lives, defending
their king. The city itself was greatly damaged in the battle. Some thought it was beyond repair. but
just when we were about to lose hope, we received help from another kingdom we never even knew
existed. They rode on great winged horses, and they wore glowing armor, that shined like the sun.
They repaired our city in return for a promise. That we hide the castle using their implanted cloaking
device, and never speak a word of it's existence to anyone, except someone by the name of
Adenine." A million questions raced through my head. How did the strange visitors know my name?
Why was I the only person aloud to know the truth? Ok not a million questions, but they bothered
me nonetheless. I know It's allot to take in, Eliade says, sensing my distress. I'm the only one in the
kingdom, except for my father, who knows about the cloaking device. Eliade lifts his hand onto his
forehead, and gazes over the violet ocean. "I should go, the Suns almost set." Eliade put two fingers
in his mouth and loudly whistles. What is that? a dark blue flying bird–like creature suddenly lands
in front of us, shaking the ground. It's talons must have been three feet long, and it's wingspan of at
least 60

I Am The Researcher For A Production Company And I Have
I am the researcher for a production company and I have been asked to produce an individual
research which will be based on analysing and investigating the TV and Film industries. I will be
using different case studies to explore ownership and funding in the media industry as it will help
me understand what the TV and film industry is, how it works and how ownership and funding
relate to the industry. I will be using many different case studies involving several companies. A few
companies I will be researching are: 'News Corp', 'Viacom', 'Disney' and Universal. I will also be
researching on other companies such as the BBC.
The TV and film industry is made up of a list of different companies that operate differently and are
funded ... Show more content on Helpwriting.net ...
Private Companies are companies that are either owned by non–governmental organizations or by a
relatively small number of shareholders or company members which does not offer or trade its
company stock (shares) to the general public on the stock market exchanges, but rather the company
's stock is offered, owned and traded or exchanged privately–(Google).
Private companies are very similar to independent companies; the only real difference is that private
companies can choose their shareholders. Private companies don't need to meet the strict exchange
commission requirements that public companies have to, like having to give a certain percentage of
their income to the government.
Independent companies are companies which work on their own; they can make decision on their
own and are free of influence by government or corporate interests. Independent companies are
different to subsidiaries as Independent companies are not owned by any conglomerate. An
advantage of an independent company is that all the money the company makes is its own profit
instead of being shared with other companies. A disadvantage of an independent media company is
that they often find it difficult to survive against competition from bigger companies that are owned
by conglomerates as they are better known, which reduces their source of income resulting in
bankruptcy.
Although if an independent media company is

Bskyb Executive Summary
BskyB Residual operating income valuation and analysis: The share price calculated for BskyB
using the residual income valuation model is £ 3.72, which is £ 5.64 below the market share price of
around £ 9.36. Reason for such depleted share price is that the profits reported by BskyB are not
showing the impact of the equity capital and hence valuing the BskyB stock on the basis of reported
profit for the period doesn't show the true and fair view of BskyB share price. The price calculate by
using the residual income valuation model is showing that how the cost of equity capital has
affected the profits of BskyB and thus reporting a decreased value of the company and for the share
price as well. Operating income predicted on the basis ... Show more content on Helpwriting.net ...
Because the competitor there is capturing the market share very rapidly (British
Telecommunications) and due to BT BskyB has lost 1.5 billion pound of its value in November. So
it is much vital for BskyB to maximize the revenue by investing in secure opportunities.
(PLUNKETT, 2014) 2– "British Sky Broadcasting Group Plc, known as BskyB,
(BSYBY.PK,BSY.L), Friday said it agreed to invest $8 million in Luminari Capital, a venture capital
fund focusing on technology and media startup companies that operate within the theme of
innovation in video. This investment is expected to aid Sky to choose relevant startup companies to
partner with in the future". (British Sky To Invest $8 Mln In Luminari Capital – Quick Facts, 2013)
As the broadcasting industry needs continuously development and up gradation of its broadcasting
technology and thus it will need investment to achieve that level of competitive broadcasting to
compete within the industry and make keep its distinctive position in the UK broadcasting industry.
Furthermore, UK film industry has also called for investment from BskyB of 20 million pound
annually; this is major part of the annual investment in the UK film industry which signifies the
position of BskyB in the UK broadcasting industry. (Macnab, 2014) As the strategy of BskyB has
always remain customer focused and the company has always aimed high to serve its customer with
its robust and highly innovative broadcasting technology, from a long

Foundation of Marketing
Barclays Premier League – Matches | Marketing Plan
Executive Summary
The total size of European football market is up to €15.7 billion in 2008/2009. It is proven that
football industry stay strong under the pessimistic economic environment. In Europe, England's
Barclays Premier League, Spain's La Liga, Germany's Bundesliga, Italy's Serie A and France's Ligue
1 are recognized as "The 5" by organizations and supporters worldwide.
This paper explains the market analysis and current situation of games of who tops in the "The 5" –
English Premier League, the world most successful football league. It also demonstrates how EPL
manages the marketing part, by applying three marketing theories, which is consumer behavior,
market segmentation ... Show more content on Helpwriting.net ...
In total, 380 matches will be held by 20 clubs playing 38 matches from August to May.
Nowadays, EPL becomes one of the most popular and lucrative sports organization which the
weekly audience reaching 103 million, turnover and gross profit amount to £1.20 billion and £106
million (ref. 2 P63).
Application – Consumer Behavior
The want is the most important reason of consumption on EPL matches, it is also the sources of
need recognition of the customers. The wants could be defined as people's desire to seek
entertainment in leisure and family–time, sports–lovers' wants to support their own team, and in
some cases, consumers' zealotry for big games.
Potential customers would do information search before making decision. At this time, public
sources like newspaper (e.g. match reports) and television (e.g. highlights and goals of a week) give
them information of the match feature. Personal sources like comments, discussions or even debates
between friends are providing information as well, meanwhile, friend becomes the influencer, who
would persuade and push the consumption.
It is a norm that people would support the football league of their own country. Chart (Ofcom
& Human Capital, 2005) also illustrates that half of the respondents support EPL as they
concern their own teams, the reason is mostly accord with their locations or

Next PLC
Next plc designs, manufactures, and distributes clothing and home furnishing and accessory items to
nearly 330 Next retail stores and through the company 's Next Directory mail order sales catalog.
Almost all of Next company–owned stores are located in England and Ireland. After ending a brief
international expansion––in 1999 the company closed its seven company–owned foreign stores,
including its five U.S. retail stores––Next has shifted its international strategy to brand expansion
focused on franchising. Next operates franchises in some 20 international markets, especially in the
Middle Eastern and Far East Asian markets. The difficult economic climate in the Asian markets in
the late 1990s has curtailed the Next franchise expansion, ... Show more content on Helpwriting.net
...
The company would long remain a mainstay of the United Kingdom 's high street shopping districts.
Hepworth & Son 's continued expansion led the company to go public in 1948. By the late 1970s,
however, Hepworth & Son had begun to suffer from old–age pains and, especially, from its
conservative image. Led by chairman Terence Conran, however, Hepworth & Son made a bold
move to remake itself completely at the start of the 1980s.
In 1981 the company acquired the Kendalls retail store chain. The Kendalls chain, with some 80
locations, catered to the womenswear market, complementing the Hepworth & Son menswear line.
If Kendalls also complemented Hepworth & Son 's somewhat stuffy image, the acquisition would
serve as a strong stepping stone for the company 's move to transform itself into a full–line clothing
retailer.
With the Kendalls acquisition, Conran brought in a new chief executive, George Davies, and gave
Davies instructions to reinvent the Kendalls chain. While remaining in the womenswear segment,
Davies turned the company toward sales of company–designed and branded merchandise. This
merchandise would be sold under a new name and retail store concept, Next, at the former Kendalls
locations.
The first year of Next brand operations would see a turnover of more than £82 million. By the end
of 1982, more than 70 Kendalls locations had been converted to the Next concept. The Next sales

Company Analysis And Competencies And Capabilities Of Your...
1. Industry Analysis and competencies and capabilities of your BT company
British Telecom, a holding company founded in 1969, is a major provider of telecommunication
services in the United Kingdom that operates around 170 nations globally. It is the UK's leader
higher–value broadband Internet provider, located on London and New York Stock Exchange, which
itself consists mainly of four lines of business: BT Retail, BT Wholesale, BT Global Services and
BT Open world. By launching its own mobile network called BT Cellnet, the company was the first
mobile service in this country. It supplies telecommunication services to government and corporate
customers globally with operating more than 28 million UK telephone lines. Nowadays, it is one of
the most recognizable and powerful brands in the UK (Btplc.com, 2016).
Strengths:
Supply chain that is helpful in getting the right resources from suppliers and later deliver them to
customers in a timely manner. This long–term positive impact is an additional value for BT Group
(Wikiwealth.com, 2016).
Asset Leverage permits BT Group to utilize their best operational assets in order to extend their
business and enhance their market share (Wikiwealth.com, 2016).
Weaknesses:
Online Presence is important for displaying information or selling different products. BT Company
does not have a good online presence, which results in lost opportunities (Wikiwealth.com, 2016).
Work Inefficiencies affect improper utilization of goods and services

RGA and Adelburger Case Study Analysis

Recommended

Recommended

More Related Content

Similar to RGA and Adelburger Case Study Analysis

Similar to RGA and Adelburger Case Study Analysis (8)

More from Lisa Brown

More from Lisa Brown (20)

Recently uploaded

Recently uploaded (20)

RGA and Adelburger Case Study Analysis