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Based on analysis of 2.6M messages, engaging your
audience can double your InMail response rates on Linkedin




          NO PREVIOUS ENGAGEMENT                         ENGAGED AT ALL TOUCHPOINTS




Relative
response rate                       x                              2x

         The Likelihood of Candidates to Accept an InMail is 2X Higher

       LinkedIn Confidential ©2013 All Rights Reserved                                1
More recent engagement leads to improved response rates




  LAST ENGAGED 6 MONTHS PRIOR TO INMAIL                  ENGAGED IN THE MONTH PRIOR TO INMAIL




Relative
response rate                       y                               1.33y
        The Likelihood of Candidates to Accept an InMail is 33% Higher

       LinkedIn Confidential ©2013 All Rights Reserved                                          2
Candidates are everywhere on LinkedIn.
Are you engaging them?




        Viewing                                     Researching      Following
      relevant jobs                                 your company   your company




        To learn how, visit http://business.linkedin.com/talent-solutions



  LinkedIn Confidential ©2013 All Rights Reserved                                 3

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How candidate engagement impacts InMail response rates on LinkedIn

  • 1. Based on analysis of 2.6M messages, engaging your audience can double your InMail response rates on Linkedin NO PREVIOUS ENGAGEMENT ENGAGED AT ALL TOUCHPOINTS Relative response rate x 2x The Likelihood of Candidates to Accept an InMail is 2X Higher LinkedIn Confidential ©2013 All Rights Reserved 1
  • 2. More recent engagement leads to improved response rates LAST ENGAGED 6 MONTHS PRIOR TO INMAIL ENGAGED IN THE MONTH PRIOR TO INMAIL Relative response rate y 1.33y The Likelihood of Candidates to Accept an InMail is 33% Higher LinkedIn Confidential ©2013 All Rights Reserved 2
  • 3. Candidates are everywhere on LinkedIn. Are you engaging them? Viewing Researching Following relevant jobs your company your company To learn how, visit http://business.linkedin.com/talent-solutions LinkedIn Confidential ©2013 All Rights Reserved 3

Editor's Notes

  1. Here are best practices for you to consider from companies with very strong employer brands. Which of these do you feel like you do well today? Areas for opportunity?We can work together with you to develop your employer branding presence on LinkedIn.
  2. Here are best practices for you to consider from companies with very strong employer brands. Which of these do you feel like you do well today? Areas for opportunity?We can work together with you to develop your employer branding presence on LinkedIn.
  3. Here are best practices for you to consider from companies with very strong employer brands. Which of these do you feel like you do well today? Areas for opportunity?We can work together with you to develop your employer branding presence on LinkedIn.