Develop an Integrated SMM plan utilizing CMOST, channelanalysis, strategy for attaining MarCom goals and forecast resultsand trends. Flash Mob Assignment for #mcom42
A flash mob is a group of people who assemble suddenly in aplace, perform an unusual and seemingly pointless act for a brieftime, then disperse, often for the purposes of entertainment,protest, marketing, or artistic expression. Flash mobs are organizedvia telecommunications, social media, or viral email.
On July 5, 2005, during U2s performance of the song New Years Day at astadium in Poland , the audience of 70,000 waved colored articles of clothingto form a giant Polish flag of white and red: fans on the pitch waved red,those in the bleachers waved white. This behavior was coordinated by fanscommunicating on social media. Now when people watch videos from thisconcert they are also watching commercials for Poland.
Some resources to help...http://www.spiral16.com/blog/2012/04/9-year-olds-carboard-arcade-vide/http://econsultancy.com/us/blog/8548-12-great-examples-of-flash-mobshttp://www.brandchannel.com/features_effect.asp?pf_id=493 (if you only read 1,read this 1)
October 30th – (individually) list potential flash mob type activities, describetarget audience (using social media tools and online research) includingchannel preferences, determine most appropriate channels and prove it,forecast impact numbers, what metrics will be important, client brief (10%)Due at end of class via closed FB group.
November 6 – (class) vote on detailed flash mob, plan of action,roles, channel selection, forecast / goals, CMOST strategies (3%).Due at end of class – Google Doc for all to use / access.
November 20 – (partners) finalize key aspects for assigned channel includingrevised forecasts, creative, content, role assignments and create requiredsocial channel accounts, (10%)And finalize / run through. Submitted at endwith final analysis.