The document discusses the design principles, house style, imagery, and design balance of a contents page from MOJO magazine. The contents page uses the Guttenberg and rule of thirds principles to draw the eye to Morrissey's face. The house style maintains consistency with a color scheme of white, red, and black. The primary image is of Morrissey in a black suit standing out against the background. While the majority of text is on the left, the featured image dominates the central area of the informal page layout.

1. Design Principles
The Guttenberg design principle has
been used within the image, as in the
primary optical area the most focused
area of the page is the side of
Morrissey’s face and the masthead,
which would be seen first by the reader,
alsothe black jacket is in the terminal
area. The rule of thirds has also been
used, as the image shows
thatMorrissey’s eyes are aligned, and as
a result of this draws attention to his
face.
House Style
The house style on the MOJO contents
page is very consistent, with the use of
the text colours white and red which
complement each other, and are easily
readable on the background image. These
two colours, as well as black which is
heavily featured on the featured image,
are the main colour scheme throughout
the magazine, which is effective as these
colours contrast against each other well.
The magazines masthead is positioned at
the top of the page in white, and it is the
largest text on the page.The majority of
the text is concentrated on the left side of
the page, with the bands featured in a
large bold font so that they stand out.
There is a pull quote towards the bottom
right of the page, which relates to the
main image of the artist Morrissey. The
page numbers are to the left of featured
articles and are in a red font and slightly
bolder and bigger than the description of
the article content.
Imagery
This contents page contains one primary
image, which is used to fill the whole
page and is also a background to the
text. Unlike other contents pages from
other magazines like Q, the main image
is not of the cover star or related to the
main feature, but of the musician
Morrissey who also features in the issue.
The image has high key lighting on
Morrissey’s face especially, and by
wearing a formal black suit the artist
stands out against the lighter
background, and the text also stands out
on the dark colour.Direct mode of
address has also been used by the artist
in order to engage the reader.
Design Balance
The design balance of the page is
informal, as the featured image takes up
the centre of the page, and the majority
of the text is positioned to the left hand
side. Although there is text towards the
bottom of the right side of the image, the
main image is still more dominating over
it.
Contents Page Analysis – MOJO Magazine Lily Wilkinson