Building Strong Digital Libraries

Building Strong Digital Libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author of LibrarianInBlack.net

5 Things We Can Do Right Now 1) Find out user needs 2) Use free technologies to save money 3) Plan projects effectively 4) Assess projects thoughtfully 5) Market our services the right way

Taking the Ass out of Assumption (Char Booth): slideshare.net/charbooth/local-user-research-taking-the-ass-out-of-assumption

Listen to your users. It really is as simple as that.

The Social Web ,[object Object],[object Object],[object Object]

Social Review Websites ,[object Object],[object Object],[object Object],[object Object],[object Object]

Image from: http://www.flickr.com/photos/aaronschmidt/217887378 7/#comment72157603674521448 LOVE, BABY, LOVE!

and then there are weird social networks…

Social Networking Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networking Tips ,[object Object],[object Object],[object Object],[object Object]

Setting Up a Social Network ,[object Object],[object Object]

Maintaining a Social Network ,[object Object],[object Object]

Metrics for Social Networks ,[object Object],[object Object]

Online Book Displays ,[object Object],[object Object]

Location-Based Social Sites ,[object Object],[object Object]

Sarah's Awesome 10 Step Project Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Staff Training ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Staff Buy-In ,[object Object],[object Object],[object Object]

Soft Launches ,[object Object],[object Object],[object Object],[object Object],[object Object]

#4: Assess projects thoughtfully

Evaluating New Services ,[object Object],[object Object],[object Object]

Results of Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Discontinuing a service is not failing. Persisting in a failed effort is failing.

#5: Market our services thoughtfully

Raising Awareness ,[object Object],[object Object]

F2F World Marketing Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Marketing Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

$10 = 5000 Facebook Flyers to targeted audiences Facebook Flyer image by Steve Lawson: http://www.flickr.com/photos/tuttlibrary/1546577200 Twitter ads next?

Rejoice in failures... for failing indicates that you have encountered a boundary that needs testing.

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building Strong Digital Libraries

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Building Strong Digital Libraries