Marketing Freebies to Turbocharge Your Cause


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Using analytics, online video and free Google tools like Google Checkout, Google Grants and the YouTube Nonprofit Program to capture attention for your nonprofit.

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Marketing Freebies to Turbocharge Your Cause

  1. 1. Marketing Freebies to Turbocharge Your Cause
  2. 2. "If the rate of change on the outside exceeds the rate of change on the inside, the end is near." - Jack Welch
  3. 3. What we're coveringg 1. Metrics 2. Broadcasting 3. Collaboration
  4. 4. "Sweet Analytics, 'tis thou has ravished me!" -Christopher Marlowe Elizabethan Playwright
  5. 5. Web Analytics Web Analytics is the assessment of a variety of data, including Web traffic, Web-based transactions, Web server performance, usability studies, user submitted information and related sources to help create a generalized understanding of the visitor experience. or, quite simply: Web analytics is the study of the behavior of website visitors.
  6. 6. Why Analytics? 1. Don't guess, know 2. Accountability 3. Resource allocation
  7. 7. 4.
  8. 8. Highest Paid Person's Opinion
  9. 9. Understanding Metrics
  10. 10. The Basics of Analytics
  11. 11. Planning for Analytics Confirm Business Goals Identify and Align Site Goals to Business Goals Establish accurate, key site metrics Identify Key Site Behaviors or “Micro-conversions” Assign values to Key Site Behaviors
  12. 12. 3 Desired Outcomes 1. Raise Awareness 2. Increase Donations 3. Generate Interest and/or Participation
  13. 13. Basic Set Up
  14. 14. Goal Set Up
  15. 15. Goal Set Up
  16. 16. Goal Set Up
  17. 17. Your Dashboard
  18. 18. Content Checkup
  19. 19. How People Navigate
  20. 20. How People Navigate
  21. 21. How People Enter
  22. 22. Goal Met?
  23. 23. How did they find you?
  24. 24. How did they find you?
  25. 25. Using the right words
  26. 26. Using the right words
  27. 27. Using the right words
  28. 28. "Forget twitter, I'm on the CB ..." -Will Ferrell Actor
  29. 29. We like moving pictures 7 in 10 adult internet users in the U.S. have used the internet to watch or download video. 14% of have uploaded a video for others to watch or download. Social networking sites like Facebook are as popular as video-sharing sites like YouTube. "The State of Online Video" Pew Internet & American Life Project
  30. 30. How to grab views Brand your channel with your logo, design elements and messaging. Use relevant and enticing video titles, tags and descriptions. Engage often through new video posts, friend requests, comments and subscriptions.
  31. 31. Ideas on Film Trends from analytics Interviews with volunteers, staff, recipients Current events Trends in your cause
  32. 32. YouTube Nonprofit Program Google donate buttons Banner ads on your videos Featured reach
  33. 33. "There ain't no such thing as a free lunch."
  34. 34. Google Forms
  35. 35. Google Forms
  36. 36. Google Spreadsheets
  37. 37. Google Spreadsheets
  38. 38. Google Presentations
  39. 39. Resources Google Analytics Blog Web Analytics: An Hour a Day Avinash-Kaushik/dp/0470130652/ref=pd_sim_b_1 Web Analytics Demystified Marketers-Understanding/dp/0974358428
  40. 40. Resources Google for Nonprofits YouTube Nonprofit Program YouTube Handbook
  41. 41. Reach out atLarge Blog atLarge Web Site Send questions to Anand - or Amanda -