The document discusses conventions used in magazine contents pages. It notes that most contents pages use a fixed red, white, and black color scheme while this one uses simple black and white. The only convention challenged is how cluttered most contents pages are, with this one taking a simplified approach using the rule of thirds - placing the main image in one side third and the logo and title across the top third. The image fits the target audience and magazine style while the logo and page numbers reference featured content.