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Elli's AS Media codes and conventions presentation
1.
2. Established brand:
The image covers
the mast head.
Mast head: biggest
text on the page.
Issue
information: the
date and price of
the magazine.
Cover lines: the text
around the image.
3. Cover lines: the
cover lines
never go across
the persons
face. Can
sometimes
appear on the
body, but never
the face.
Colour scheme/
house style: the
magazine has the
same colour scheme
throughout the
image, even what
Beyoncé is wearing
ties in with the colour
scheme of the
magazine.
Main cover
line: bigger
than the rest
of the cover
lines
4. Puff: incentive, makes
the reader want to
buy it.
Direct address: direct
mode of address, the
image of the person is
looking straight at the
audience. Making them
want to buy the
magazine.
Sky line: right at
the top of the
page, the
positioning
statement.
5.
6. Issue Information:
Date, website.
Relating images: the
image relates to one of the
main articles.
Social network information:
the subscription information.
Images: has multiple
images.
Page numbers: has the
pages number, to navigate
the reader.
Image: the page number of
where to find the article of the
person in the image.
Masthead: the title of the
magazine on the contents page.
Columns: 3 maybe 4
columns.
House style: it has the same
colour scheme throughout the
magazine.
Headlines: there are headlines down
the columns which have page numbers
for navigation.
Relative images: images that
relate to an article in the
magazine.
Contents: sometimes the contents page
will say contents in bold font.
