1. Liam Gilliver // Media Studies
The bright, colorful background reflects the pop
genre and upbeat music- this will help the album
'stand out' and certainly catches the audience's eye.
Additionally the colours blue and pink are used to
suggest the music is suitable for both genders-
catering for a wider audience.
A close up of each member of the band is used,
although their outfit and stance are by far from
provokotive (as this would be unsuitable for their
target audience which is primarily teenage girls) their
appearence is displayed modestly and very pristine
like. This links in with the Uses and Gratification Theory
as viewers can use the artist image to help create their
own identity- most teenage girls and even children
idolise and take inspiration from glamours model -type
celebrities.
The font informs viewers of the artist's
name and album, the typography here is
purposefully very bold and dynamic-
once again reflecting typical associations
with the 'pop' genre. Similarly, the bright
colours enhance the friendly, fun and
entertaining vibe the album holds.The
entire site out of the cover resembles
that of a teenage pop magazine, a subtle
form of media convergence.
The artist's heart shaped logo is used,
subtly promoting the group. This allows
'true fans' to instantly recognise the
album, following the Uses and
Gratification Theory as fans will feel like
they 'belong'
Here we see another small heart
shape,that is similar to other artists such
as Marina and The Diamonds and
provides a rather 80's pin up style look.
This goes against the stereotype of
modern day pop music and effectivley
caters for a wider, mass audience.

2. Liam Gilliver // Media Studies
Marina and The Diamonds also having a small black heart shape under the eye. This form of
intertextuality has a dominoe effect for both artists as those who listen to 'Little Mix' may opt to listen to
'Marina and The Diamonds' due to the similar image and vise versa.
The Parental Advisory Sticker is often used on album covers to indicate the music may
contain language and content that may cause offence (such as swearing). Little Mix's DNA
album doesn't have this, depicting how all their songs are suitable for children etc. This is
important as their target audience will be those under 18.

3. Liam Gilliver // Media Studies
The back of the album cover provides all
conventions buyers would expect.
Including; track names, amount of tracks
on each CD and the running order of
tracks.
Although this may go unnoticed by the
consumer, the small print here consists
of necessary details and legal
information (such as copyright etc)
Little Mix are signed to 'Syco Music', whose logo is
displayed on the bottom of the album. This is a
reputable, well known company owned by Simon
Cowell and will act as a form of reassurance that the
music being purchased is of good quality.
Much like the front cover of the album, the
background is bright and energetic, with
capitalised font to convey the pop genre and
accompany the fast tempo of the songs
The album also includes 3 music videos and an
'exclusive interview' providing interaction
between the artists and their fans- supporting
the Uses and Gratification Theory once again.