2. INTRODUCTION
• Advertising and Marketing a film is vital in promoting
the film to the audience. This makes the film known
and gets people interested into the film. Film
promotion generally includes press releases,
advertising campaigns, merchandising and media,
and interviews with the key people involved with
the making of the film, like actors and directors.
3. CONTINUED
• Film studios will invest in expensive marketing campaigns
to maximize revenue early in the release cycle.
Marketing budgets tend to equal about half the
production budget. The revenue the film picks up closest
to the release is vital as the more people who go to
watch it the more people who will take about it, so
therefore more people will go to see the film.
4. TELEVISION & RADIO
• Hollywood movie distributors spend about $4 billion
a year to buy paid advertising (30-second TV
commercials, newspaper ads, etc.)
• Interviews on media channels with the actors and
directors.
• Interviews on the radio.
• Teaser trailers on TV during prime time.
5. INTERNET
• Social media advertising on sites such at Facebook
and Twitter.
• Trailers on YouTube and IMDB for anyone to see.
• Film production companies allow the release of
behind the scene footage on YouTube to get
people interested in the film.
6. PRINT
• Paid advertisements in newspapers, magazines,
and inserts in books.
• Posters go on sale at the biggest stores.
7. MERCHANDISING
• Co advertisement for example (James bond and
Aston Martin)
• Action figures for many of the marvel films. (e.g. Iron
man) – This brings in extra revenue.
