Movie mktg by sweta khimani

1,719 views

Published on

1 Comment
5 Likes
Statistics
Notes
  • copy paste of http://www.slideshare.net/ravindrocks/ra-one-marketing
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,719
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
1
Likes
5
Embeds 0
No embeds

No notes for slide

Movie mktg by sweta khimani

  1. 1. Movie Marketing Strategy BY Sweta Khimani XMBA-18
  2. 2. Indian Film Industry Bigger industry than Hollywood 800 films are made every year Approximately 15 million people in India going to theatres every single day Why Movie Marketing Uncertainty of the movie business Whether a movie is Oscar worthy or downright lousy, the movie marketer has to figure out a way to fill those seats at the multiplex.
  3. 3. INTRODUCTION •RA ONE is an INDIAN movie by the RED CHILLIE PRODUCTOIN and EROS INTERNATIONAL. •This movie was the Idea of SHARUKH KHAN. •This movie had a lead star cast of • SHAHRUKH KHAN(DUAL ROLE) • KAREENA KAPOOR • ARMAAN VERMA • ARJUN RAMPAL
  4. 4. Budget •This movie was one of the most costly movie in the Indian history. •The total budget of the movie was about ONE TWENTY CRORES. •The movie has done MARKETING of about FIFTY TWO CRORES for this movie spend by the SPONCERS •Out of this about FIFTEEN CRORES were spend on ONLINE
  5. 5. ON LINE MARKETING •The movie have spent around 15 crores of rupees on the online marketing strategy •It has it’s own official website with exclusive contents and updates of film. •The movie had tie up with YouTube, Google’s G+ social network. •Tie up with social networking sites like Go Jiyo, Twitter, Facebook. MARKETING STRATEGY
  6. 6. TIE UP’S •The movie have tied up with about 25 companies like • Nerolac • HCL • Mc Donald's • Videocon • Nokia • Force India
  7. 7. PROMOTION AMONG KIDS •Shahrukh Khan have marketed a lot amongst kids through various products and merchandises like • Merchandises • Games • Action Figure • Comics
  8. 8. MERCHANDISES They promoted the movie through 360 degree marketing by launching various RA ONE merchandises like • G BALLS • RA ONE FRISBEE • STATIONARY • NOTE BOOKS • WRIST BANDS • AND MANY MORE.
  9. 9. GAMES •The RED CHILLIE ENTERTAINMENT had a tie up with the Sony Computer Entertainment Europe to manufactured and launch a game on RA ONE for the PLAY STATION platform •It was the first of its kind to be done by any Bollywood star
  10. 10. COMICS •The movie collaborated with UTV INDIA GAMES to develop DIGITAL COMICS based on FILM CHARACTER.
  11. 11. AUDIO RIGHTS OWNED BY T SE BRODCASTING RIGHTS OWNED BY STAR DISTRIBUTION RIGHTS OWNED B EROS INTERNATIONAL RIGHTS OF MOVIES
  12. 12. RELEASES •The movie was released in 3000 theaters in India •Whereas 500 prints were released in the overseas market •The movie released on the occasion of diwali to attract customers.
  13. 13. CONTESTS The producers have announced various contests like • Live gaming contest in association with NVIDIA • Chammak Challo contest in star Television. • Gojiyo contest winner got a chance to meet Shahrukh Khan in personal • Contest on FACEBOOK and the winner will get A MOVIE TICKET on the day of release • And many local contest.
  14. 14. MULTI VERSIONS AND MULTI LANGUAGES •The movie was released in various versions of • 2D • 3D •The movie was dubbed various languages for the audience • English • Hindi • Tamil • Telugu
  15. 15. They have hired AKON an INTERNATIONAL SINGING ICON
  16. 16. Swot analysis of Movie RA - ONE Strength: business rating as 3.5/5 stars. good star performances, excellent visuals, individual sequences, extraordinary background score, the superlative action and an eye-filling photography. Weaknesses: boring portions in the second half the story plot-line being a video game making it an understandable to the older generation. Opportunities: it has great visual effects that can see it to the box-office ensuring high profits. Threat: The movie may not be able to entertain the adults and old age people.
  17. 17. MARKETING MIX 7 P’s OF MARKETING
  18. 18. PRODUCT PRICE PLACE PROMOTIONPEOPLE PROCESS PHYSICAL EVIDENCE
  19. 19. MARKETING MIX OF RA ONE •PRODUCT: • They have launched the movie in 2D and 3D versions. • Various languages were used to attract lots of people.
  20. 20. MARKETING MIX OF RA ONE •PRICE: • The movie was released with an affordable price so that everyone can watch the movie.
  21. 21. MARKETING MIX OF RA ONE PLACE • Movie was released in India with3000 prints • In overseas with about 500 prints • It was also released in multi languages like Tamil, Telgu and English • The movies was released in multiplexes as well as single screened theatres . • Personal appearance of Shahrukh and Kareena on many TV shows,Guest appearance at many social gatherings before release of the movie
  22. 22. MARKETING MIX OF RA ONE PEOPLE: • The use of International star as AKON and TOM WU. • Special guest appearance by Bollywood stars like Sanjay Dutt and Priyanka Chopra.
  23. 23. MARKETING MIX OF RA ONE PROMOTION • It was promoted online through YouTube and Other various Social Networking sites. • 360 degree promotion through merchandise, games , comic etc
  24. 24. CONCLUSION Even tough the story of the movie was not so good but the marketing strategy followed by the production house and Shahrukh Khan allowed them a lot of revenue even before the release of the movie by selling rights of the movies

×