A presentation on the purpose of Music Videos.

1. Purpose of music
videos
Assignment 1

2. Promotional
• Music videos are promoted through MTV channels and
any other music channel in general.
• Promoting through Youtube is also a viable way of
artists/bands promoting themselves as music is used a lot
in social media.
• The video behind the music is used mostly just to market
the music and attract the correct audience.

3. • The first ever music video to be aired was ‘Video killed
the radio star’ by The Buggles in 1981 which was very
successful, another one right after that was ‘You Better
Run’ by Pat Benatar. These were both promoted very
successfully.

4. Extension Of Income
• If someone has a lot of money to spend on a music video
and is somewhat wealthy then they can make it very
successful by using very expensive editing programs e.g.
Sony Vegas and get it through to people through
advertising e.g. Thriller made over 500M in sales.
• This also gives the company more income because it
helps to boost the sales of products related to the singer.
• Companies wouldn’t make music videos for free as they
invest a ton of money into the editing, cameras and so on
so they will try their best to promote it so they can get
enough income.

5. • Thriller was the most profitable music video in history
however it upped the standards for everyone else so now
there is a lot more competition in the music production
market.
• There is now a lot more investment into music videos
because of what was achieved by Michael Jackson
everyone aspires to be just as successful as he was.

6. Extension Of Outlets
• A company can expand widely by producing music
videos, they are easy to access therefore creating a lot of
publicity especially on social networking sites like
Facebook where you can like and share.
• This could also lead to a more successful career by
having really good editing skills and then possibly
working on films instead from the skills employees have
witnessed from the music video.

7. • Spike Jonze is a perfect example as he has once been
from making commercials to music videos and finally to
helping produce films.
• Jonze has also done work before with several music video
producers; one of them being Fatboy Slim

8. Synergy
• Synergy is where two products or companies create
something that will succeed with skills from both.
• It can be used to promote films and other types of media
that go on. This can also increase amount of sales,
publicity and help companies expand.
• Synergy helps the audience to like something a bit more
e.g. certain films and sequels are so successful because
they relate the music to the video in the film industry.

9. • Disney is known to use synergy, a good example of this is
High school musical which became really successful and
a second was made.
• Synergy helps films like this promote themselves because
someone may be into music videos but not into films and
that can change someone's perspective on films.

10. Producers’ strategies
• Before creating the music video producers will figure out
how they will market it and what target audience they
want to aim it at.
• The producer will fund towards the making and planning
on the music video and if it will become successful or
not.
• It is important that the music video isn’t all of the
producers ideas as you need variety instead of it being
one persons idea.

11. • One example of a very good producer is Paul Epworth
who has worked with Adele, Plan B, Florence and the
Machine. Epworth also won an award for being such a
successful producer.
• Producers like this are so in demand because of their
skills in the media e.g. planning and other roles done by
the producer.
• Producers like Epworth are the reasons why Adele and
other artists like Plan B are now so well known.