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Paradigm Shifts
in Extension
CED 240-Extension Science
Anna Merlinna T. Fontanilla
August 3, 2012
What to learn from the report
 What

is a paradigm?
 How do paradigm shifts happen?
 Key features of paradigm shifts in
agricultural extension
 Factors shaping extension paradigms
 New perspectives in R&D
What is a paradigm?
The generally accepted
perspective of a particular
discipline at a given time

(English WordNet Mobile Dictionary)
What is a paradigm?
 Guba
•
•

•

and Lincoln (1998)

Sets of basic beliefs that deals with
ultimates or first principles.
Represents a worldview that defines for its
holder the nature of the “world”, the
individual’s place in it and the range of
possible relationships to that world and its
parts
Not open to proof in any conventional
sense
What is a paradigm?
 “…past

scientific achievements that must
be sufficiently unprecedented to attract
an enduring group of adherents away
from competing modes of scientific
activity and sufficiently open-ended to
leave all sorts of problems for the
redefined group of practitioners (and their
students) to resolve” (Kuhn, 1972)
What is a paradigm?
 Paradigms

help scientific communities
bound their discipline in that they help the
scientist to create avenues of inquiry,
formulate questions, select methods with
which to examine questions, define areas
of relevance and establish or create
meaning.
What is a paradigm?
A

paradigm (though it resists change)
plays an essential role in allowing a
scientist to recognize something as
anomalous, as contrary to
expectation, and this is an important
precondition for discovery.
What is a paradigm?
 Any

given paradigm represents simply the
most informed and sophisticated view
that its proponents have been able to
devise (Guba and Lincoln, 1998)
What is a paradigm?




In scientific research, a paradigm is simply a
belief system that guides the way we do
things, or more formally, establishes a set of
practices.
Disciplines tend to be governed by particular
paradigms, such as:
o
o
o
o

positivism
post positivism
critical theory
constructivism
What is a paradigm?
 Paradigms

their:
o
o
o

can be characterised through

ontology (What is reality?)
epistemology (How do you know
something?)
methodology (How do you go about
finding out?).
How is a paradigm created?
Inquiry

Description and
interpretation
Pre-paradigmatic schools
appear

A paradigm emerges
What are paradigm shifts?
 Paradigm

shift (or revolutionary science) is
the term used by Kuhn in his book, The
Structure of Scientific Revolutions (1972) to
describe a change in basic assumptions,
or paradigms within the ruling theory of
science.
What are paradigm shifts?
A

change from
one way of
thinking to
another.
 A radical change
in underlying
beliefs.
How do paradigm shifts
happen?
 In

science, there are two ways on how a
paradigm change:
 Discovery
 Invention
How do paradigm shifts
happen?
 Discovery

Awareness
of
anomaly

Adjusting
the
paradigm

Paradigm
shift
How do paradigm shifts
happen?
 Invention

Awareness
of anomaly

Loosening
of
theoretical
stereotypes

Crisis

Persistent
failure to
solve the
“puzzle”

Awareness
of crisis

End of crisis
(Paradigm
shift)
How do paradigm shifts
happen?
 The

transition from a paradigm to a new
one is a reconstruction of the field from
new fundamentals; the reconstruction
changes some of the field’s foundational
theoretical generalizations, methods and
applications and rules.
How do paradigm shifts
happen?
Four paradigms of agricultural
extension
 Technology

transfer
 Advisory work
 Human resource development
 Facilitation for empowerment
Factors shaping extension
paradigms


National goals in relation to extension
functions (Swanson, 2010)
a.
b.
c.

d.

Achieving national food security through
technology transfer;
Increasing farm income through a more
market-driven extension strategy;
Empowering farmers by getting them
organized into groups (social capital) based
on common interests; and
Promoting sustainable natural resource
management practices
Factors shaping extension
paradigms
 Government’s

role in agricultural and rural
extension reform (Rivera, 2001)


Government's concern:
•
•

•
•
•

production,
impact of agricultural practices on the
environment,
regulations governing quality standards,
food safety, and
in general, the well-being of the people.
Factors shaping extension
paradigms
 New

extension challenges for
government:
o
o
o

meeting the need to provide
food for all,
raising rural incomes and
reducing poverty and
sustainably managing natural
resources
Factors shaping extension
paradigms
 Government's
o
o
o

critical role:

establishing markets for commercial and
farmer-to-farmer extension services,
providing rural communication
infrastructure, and
developing human resources.
Factors shaping extension
paradigms


Emerging challenges in extension
(Anandjayasekeram, et. al. 2008)
o

5 complex transitions that will ultimately
influence productivity and sustainability of the
R&D system
a.
b.

c.
d.
e.

Managerial transition
Scientific transition
Financial transition
Political transition
New forms of public-private-civil society
research-extension partnerships.
Factors shaping extension
paradigms
 Emerging
o

challenges in extension

Recent developments that present
challenges to agricultural research and
innovation in developing countries
a.

Confronting new priorities in a rapidly
changing world (e.g. stronger demand for
competitive and quality-conscious
agriculture) and adapting to changes
within a more complex innovation systems
framework where there are a greater
number of actors and linkages to consider;
Factors shaping extension
paradigms
b.

c.

Redefining the role of government in
agricultural research and service
provision and defining the role of the
private sector, civil society and end
users;
Strengthening the demand side of
agricultural research and services to
ensure that these programs are more
responsive and accountable to end
users;
Factors shaping extension
paradigms
d.

Developing a clear understanding of the
institutional structures needed at the
national, regional and subregional levels
for agricultural research and service
provision and of whether, and how, this
understanding would imply changes in
the current structures present at
national, regional and global levels;
Factors shaping extension
paradigms
 Developing

a clear understanding of the
institutional structures needed at every
level for agricultural education within the
emerging food and agricultural
innovation systems;
 Ensuring stakeholder participation and
developing local, regional and global
partnerships and alliances;
Factors shaping extension
paradigms
f.

Facilitating development of innovative
funding instruments that make public
institutions more sustainable, reduce
donor dependence, and enhance cofinancing by end users and others
Factors shaping extension
paradigms
h.

i.

Assisting in developing mechanisms
through which internal and external
support for food and agricultural
innovation systems in developing
countries are better coordinated; and
Strengthening system linkages and
coordination, including linkages
between agricultural research policy
and wider policies for science and
technology.
Factors shaping extension
paradigms





Globalization
Privatization has caused “commodification”
of agricultural knowledge (Rivera, 2001)
Extension services are viewed as tools to
generate income
Countries particularly the low-income
countries, promote services to provide
practical, income-generating agricultural
information.
Factors shaping extension
paradigms
Globalization

Competitive
challenges to
agricultural
extension
• Rural people go to
urban centers
• S&T pressure to
modernize

New
Paradigm

Technologies
tailored to
new contexts
Adaptation:
• Educated
workforce
• Investment
in education

• Market-driven
reforms
• Agribusiness
orientation

Extension
services
• Purposespecific
• Target-specific
• Need-specific
Key features of paradigm shifts
in R&D
Characteristics

Conventional paradigm
for Agricultural R&D

Current paradigm

Driving motive

Efficiency: maximize
productivity and
profit/return to limited
resources;
competitiveness

Productivity, achieving
food and nutritional
security, poverty
alleviation, ecological
sustainability and equity

Assumed
causes of
problems

Lack of knowledge
Farmers are irrational

Political-economic roots of
problems, neglect of
ecology and farmers’
needs (and knowledge),
poor understanding of
production systems
Key features of paradigm shifts
in R&D
Characteristics

Conventional paradigm
for Agricultural R&D

Current paradigm

Assumption and
key features

Crop/commodity specific
monoculture, uniformity/
homogeneity, reductionism,
simplification of systems,
efficiency focus on limited
variable (land, labor,
capital)

Agro-ecosystems,
polycultures, multiple and
high-value crops and
resources in system,
diversity/heterogeneity,
holistic view of productivity
and resource management

Institutional
relations and
actors

Top down (linear)
technology development
and transfer model
Research to extension (or
private sector) to farmers

Interactive systemic model,
collaboration and networks,
horizontal relations (farmer to
farmer); agricultural
innovation systems, pluralism
(research, extension, NGOs,
education, civil societies,
CBOs, private sectors)
Key features of paradigm shifts
in R&D
Characteristics

Conventional paradigm
for Agricultural R&D

Current paradigm

Main
beneficiaries
and locus of
control of
technology

Private sector, formal
institutions

Public interests,
communities and farmers
(especially the poor),
women and children,
vulnerable groups

Focus of
innovation

Single technologies
(seeds, agro-chemical,
bio-technology)
Production technologies

Agro-ecological principles,
institutional innovations,
ITK, empowerment and
capacity strengthening,
relationship among
partners and actors
Key features of paradigm shifts
in R&D
Characteristics
Main types of
research

Conventional paradigm
for Agricultural R&D

Current paradigm

Unidisciplinary,
reductionist, scientists over
private sector, generate
knowledge, mainly doen
in laboratories and
research stations

Multidisciplinary, farmers are
researchers and innovators,
on-farm, participatory, in
communities

Common view of Passive
farmers
audience/partners,
irrational seen as
conservative and ignorant

Active, rational, key
partners in innovation
proves with valuable
knowledge
Farmers are active in
adopting new research
findings to improve
productivity
Key features of paradigm shifts
in R&D
Characteristics

Conventional paradigm
for Agricultural R&D

Current paradigm

Skills required

Specialization in
technology,
biological/agronomic
sciences,
business/finances, biotechnology

Biological systems
management, social and
institutional relations,
people/partnering skills,
facilitating skills

Policy arena

Political agencies form
rules, close connection
with private sectors

Public (community)
actively involved in setting
agenda and decisions
Link to
environmental/social/
food interests
New perspectives
 Farming

systems perspective
 Participatory research methods
 Action research
 National Agricultural Research Systems
(NARS)
 Agricultural Knowledge and Information
Systems (AKIS)
New perspectives
Paradigm

Ontology

Epistemology

Farming
systems
perspective

Farming systems
Interaction among
components

The problem of the
farm/farmer cannot be
understood or solved by
looking at single elements
alone.

Participatory Non-adoption of
research
technologies is because
methods
of deficiencies in the
technology and the
process that generated it,
especially inadequate
participation in all stages
of the process by those
intended to benefit.

Participation eliminates
weaknesses of the
traditional “top-down”
approach to R&D.
Inputs of the beneficiary
and indigenous knowledge
are important components
of the project.
New perspectives
Paradigm

Ontology

Epistemology

Action
research

People learn best, and
more willingly apply
what they have learned,
when they do it
themselves.

People themselves have
the capacity to solve their
own problems and bring
about change.

National
Agricultural
Research
Systems

A system exists which is
composed of agencies
or actors involved in
conducting national
agricultural research.

Agricultural development is
best promoted when the
components in a system
interact effectively.
New perspectives
Paradigm

Ontology

Epistemology

Agricultural
Knowledge and
Information
Systems (AKIS)

Agricultural research,
extension and
education operates in
one system that
generate knowledge
and information for
farmers.

Research and extension
are not separate
institutions.
Farmers, agricultural
educators, researchers and
extension personnel must
be integrated to harness
knowledge and
information from various
sources for better farming
and improved livelihoods.
Paradigm shifts in extension

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Paradigm shifts in extension

  • 1. Paradigm Shifts in Extension CED 240-Extension Science Anna Merlinna T. Fontanilla August 3, 2012
  • 2. What to learn from the report  What is a paradigm?  How do paradigm shifts happen?  Key features of paradigm shifts in agricultural extension  Factors shaping extension paradigms  New perspectives in R&D
  • 3.
  • 4. What is a paradigm? The generally accepted perspective of a particular discipline at a given time (English WordNet Mobile Dictionary)
  • 5. What is a paradigm?  Guba • • • and Lincoln (1998) Sets of basic beliefs that deals with ultimates or first principles. Represents a worldview that defines for its holder the nature of the “world”, the individual’s place in it and the range of possible relationships to that world and its parts Not open to proof in any conventional sense
  • 6. What is a paradigm?  “…past scientific achievements that must be sufficiently unprecedented to attract an enduring group of adherents away from competing modes of scientific activity and sufficiently open-ended to leave all sorts of problems for the redefined group of practitioners (and their students) to resolve” (Kuhn, 1972)
  • 7. What is a paradigm?  Paradigms help scientific communities bound their discipline in that they help the scientist to create avenues of inquiry, formulate questions, select methods with which to examine questions, define areas of relevance and establish or create meaning.
  • 8. What is a paradigm? A paradigm (though it resists change) plays an essential role in allowing a scientist to recognize something as anomalous, as contrary to expectation, and this is an important precondition for discovery.
  • 9. What is a paradigm?  Any given paradigm represents simply the most informed and sophisticated view that its proponents have been able to devise (Guba and Lincoln, 1998)
  • 10. What is a paradigm?   In scientific research, a paradigm is simply a belief system that guides the way we do things, or more formally, establishes a set of practices. Disciplines tend to be governed by particular paradigms, such as: o o o o positivism post positivism critical theory constructivism
  • 11. What is a paradigm?  Paradigms their: o o o can be characterised through ontology (What is reality?) epistemology (How do you know something?) methodology (How do you go about finding out?).
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  • 22. How is a paradigm created? Inquiry Description and interpretation Pre-paradigmatic schools appear A paradigm emerges
  • 23. What are paradigm shifts?  Paradigm shift (or revolutionary science) is the term used by Kuhn in his book, The Structure of Scientific Revolutions (1972) to describe a change in basic assumptions, or paradigms within the ruling theory of science.
  • 24. What are paradigm shifts? A change from one way of thinking to another.  A radical change in underlying beliefs.
  • 25. How do paradigm shifts happen?  In science, there are two ways on how a paradigm change:  Discovery  Invention
  • 26. How do paradigm shifts happen?  Discovery Awareness of anomaly Adjusting the paradigm Paradigm shift
  • 27. How do paradigm shifts happen?  Invention Awareness of anomaly Loosening of theoretical stereotypes Crisis Persistent failure to solve the “puzzle” Awareness of crisis End of crisis (Paradigm shift)
  • 28. How do paradigm shifts happen?  The transition from a paradigm to a new one is a reconstruction of the field from new fundamentals; the reconstruction changes some of the field’s foundational theoretical generalizations, methods and applications and rules.
  • 29. How do paradigm shifts happen?
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  • 31. Four paradigms of agricultural extension  Technology transfer  Advisory work  Human resource development  Facilitation for empowerment
  • 32. Factors shaping extension paradigms  National goals in relation to extension functions (Swanson, 2010) a. b. c. d. Achieving national food security through technology transfer; Increasing farm income through a more market-driven extension strategy; Empowering farmers by getting them organized into groups (social capital) based on common interests; and Promoting sustainable natural resource management practices
  • 33.
  • 34. Factors shaping extension paradigms  Government’s role in agricultural and rural extension reform (Rivera, 2001)  Government's concern: • • • • • production, impact of agricultural practices on the environment, regulations governing quality standards, food safety, and in general, the well-being of the people.
  • 35. Factors shaping extension paradigms  New extension challenges for government: o o o meeting the need to provide food for all, raising rural incomes and reducing poverty and sustainably managing natural resources
  • 36. Factors shaping extension paradigms  Government's o o o critical role: establishing markets for commercial and farmer-to-farmer extension services, providing rural communication infrastructure, and developing human resources.
  • 37. Factors shaping extension paradigms  Emerging challenges in extension (Anandjayasekeram, et. al. 2008) o 5 complex transitions that will ultimately influence productivity and sustainability of the R&D system a. b. c. d. e. Managerial transition Scientific transition Financial transition Political transition New forms of public-private-civil society research-extension partnerships.
  • 38. Factors shaping extension paradigms  Emerging o challenges in extension Recent developments that present challenges to agricultural research and innovation in developing countries a. Confronting new priorities in a rapidly changing world (e.g. stronger demand for competitive and quality-conscious agriculture) and adapting to changes within a more complex innovation systems framework where there are a greater number of actors and linkages to consider;
  • 39. Factors shaping extension paradigms b. c. Redefining the role of government in agricultural research and service provision and defining the role of the private sector, civil society and end users; Strengthening the demand side of agricultural research and services to ensure that these programs are more responsive and accountable to end users;
  • 40. Factors shaping extension paradigms d. Developing a clear understanding of the institutional structures needed at the national, regional and subregional levels for agricultural research and service provision and of whether, and how, this understanding would imply changes in the current structures present at national, regional and global levels;
  • 41. Factors shaping extension paradigms  Developing a clear understanding of the institutional structures needed at every level for agricultural education within the emerging food and agricultural innovation systems;  Ensuring stakeholder participation and developing local, regional and global partnerships and alliances;
  • 42. Factors shaping extension paradigms f. Facilitating development of innovative funding instruments that make public institutions more sustainable, reduce donor dependence, and enhance cofinancing by end users and others
  • 43. Factors shaping extension paradigms h. i. Assisting in developing mechanisms through which internal and external support for food and agricultural innovation systems in developing countries are better coordinated; and Strengthening system linkages and coordination, including linkages between agricultural research policy and wider policies for science and technology.
  • 44. Factors shaping extension paradigms     Globalization Privatization has caused “commodification” of agricultural knowledge (Rivera, 2001) Extension services are viewed as tools to generate income Countries particularly the low-income countries, promote services to provide practical, income-generating agricultural information.
  • 45. Factors shaping extension paradigms Globalization Competitive challenges to agricultural extension • Rural people go to urban centers • S&T pressure to modernize New Paradigm Technologies tailored to new contexts Adaptation: • Educated workforce • Investment in education • Market-driven reforms • Agribusiness orientation Extension services • Purposespecific • Target-specific • Need-specific
  • 46. Key features of paradigm shifts in R&D Characteristics Conventional paradigm for Agricultural R&D Current paradigm Driving motive Efficiency: maximize productivity and profit/return to limited resources; competitiveness Productivity, achieving food and nutritional security, poverty alleviation, ecological sustainability and equity Assumed causes of problems Lack of knowledge Farmers are irrational Political-economic roots of problems, neglect of ecology and farmers’ needs (and knowledge), poor understanding of production systems
  • 47. Key features of paradigm shifts in R&D Characteristics Conventional paradigm for Agricultural R&D Current paradigm Assumption and key features Crop/commodity specific monoculture, uniformity/ homogeneity, reductionism, simplification of systems, efficiency focus on limited variable (land, labor, capital) Agro-ecosystems, polycultures, multiple and high-value crops and resources in system, diversity/heterogeneity, holistic view of productivity and resource management Institutional relations and actors Top down (linear) technology development and transfer model Research to extension (or private sector) to farmers Interactive systemic model, collaboration and networks, horizontal relations (farmer to farmer); agricultural innovation systems, pluralism (research, extension, NGOs, education, civil societies, CBOs, private sectors)
  • 48. Key features of paradigm shifts in R&D Characteristics Conventional paradigm for Agricultural R&D Current paradigm Main beneficiaries and locus of control of technology Private sector, formal institutions Public interests, communities and farmers (especially the poor), women and children, vulnerable groups Focus of innovation Single technologies (seeds, agro-chemical, bio-technology) Production technologies Agro-ecological principles, institutional innovations, ITK, empowerment and capacity strengthening, relationship among partners and actors
  • 49. Key features of paradigm shifts in R&D Characteristics Main types of research Conventional paradigm for Agricultural R&D Current paradigm Unidisciplinary, reductionist, scientists over private sector, generate knowledge, mainly doen in laboratories and research stations Multidisciplinary, farmers are researchers and innovators, on-farm, participatory, in communities Common view of Passive farmers audience/partners, irrational seen as conservative and ignorant Active, rational, key partners in innovation proves with valuable knowledge Farmers are active in adopting new research findings to improve productivity
  • 50. Key features of paradigm shifts in R&D Characteristics Conventional paradigm for Agricultural R&D Current paradigm Skills required Specialization in technology, biological/agronomic sciences, business/finances, biotechnology Biological systems management, social and institutional relations, people/partnering skills, facilitating skills Policy arena Political agencies form rules, close connection with private sectors Public (community) actively involved in setting agenda and decisions Link to environmental/social/ food interests
  • 51. New perspectives  Farming systems perspective  Participatory research methods  Action research  National Agricultural Research Systems (NARS)  Agricultural Knowledge and Information Systems (AKIS)
  • 52. New perspectives Paradigm Ontology Epistemology Farming systems perspective Farming systems Interaction among components The problem of the farm/farmer cannot be understood or solved by looking at single elements alone. Participatory Non-adoption of research technologies is because methods of deficiencies in the technology and the process that generated it, especially inadequate participation in all stages of the process by those intended to benefit. Participation eliminates weaknesses of the traditional “top-down” approach to R&D. Inputs of the beneficiary and indigenous knowledge are important components of the project.
  • 53. New perspectives Paradigm Ontology Epistemology Action research People learn best, and more willingly apply what they have learned, when they do it themselves. People themselves have the capacity to solve their own problems and bring about change. National Agricultural Research Systems A system exists which is composed of agencies or actors involved in conducting national agricultural research. Agricultural development is best promoted when the components in a system interact effectively.
  • 54. New perspectives Paradigm Ontology Epistemology Agricultural Knowledge and Information Systems (AKIS) Agricultural research, extension and education operates in one system that generate knowledge and information for farmers. Research and extension are not separate institutions. Farmers, agricultural educators, researchers and extension personnel must be integrated to harness knowledge and information from various sources for better farming and improved livelihoods.

Editor's Notes

  1. Paradigms guide us how we make decisions and do our research.
  2. The beliefs are basic in the sense that they must be accepted simply on faith, there is no way to establish their ultimate truthfulness.
  3. Like a cult with followers and attracts more followers.
  4. Guides its followers how to do they research.
  5. Because paradigms guide us how we do our research, there is a sort of expectation on what data will be gathered. Because we have expectations, anything that comes up outside it will be easily recognizable.
  6. thus, paradigms are human constructions or inventions of the human mind and hence, subject to human error. That’s why anomalies emerge.
  7. Practices can range from thought patterns to action.Positivism – a philosophy of science based on the view that in the social as well as natural sciences, data derived from sensory experience, and logical and mathematical treatments of such data, are together the exclusive source of all authoritative knowledge. ex. Experimental testingPost positivism - i.e. a view that we need context and that context free experimental design is insufficientCritical theory - e.g. ideas in relation to an ideology - knowledge is not value free and bias should be articulatedConstructivism - i.e. each individual constructs his/her own reality so there are multiple interpretations.
  8. These characteristics create a holistic view of how we view knowledge: how we see ourselves in relation to this knowledge and the methodological strategies we use to un/discover it.Ontology is what exists and is a view on the nature of reality.Are you a realist ? You see reality as something 'out there', as a law of nature just waiting to be found ?Are you a critical realist? You know things exist 'out there' but as human beings our own presence as researchers influences what we are trying to measure.Or, are you a relativist ? You believe that knowledge is a social reality, value-laden and it only comes to light through individual interpretation?Epistemology is our perceived relationship with the knowledge we are un/dis/covering. Are we part of that knowledge or are we external to it?Your view will frame your interaction with what you are researching and will depend on your ontological view. Your approach, for example, will be objective if you see knowledge governed by the laws of nature or subjective if you see knowledge as something interpreted by individuals. This in turn affects your methodology.Methodology refers to how you go about finding out knowledge and carrying out your research. It is your strategic approach, rather than your techniques and data analysis (Wainright, 1997). Some examples of such methods are:the scientific method (quantitative method),ethnographic approach, case study approach, (both using qualitative methods), ideological framework (e.g. an interpretation from Marxist, Feminist viewpoint), dialectic approach (e.g. compare and contrast different points of view or constructs, including your own).
  9. Inquiry – random collection of “mere facts” (although often, a body of belief is already implicit in the collectionResearchers confronting the same phenomena describe and interpret these “mere facts” in different ways.These descriptions and interpretations entirely disappear in time and pre-paradigmatic schools appear which compete with each other for pre-eminence“To be accepted as a paradigm, a theory must seem better than its competitors, but it need not, and in fact never does, explain all the facts with which it can be confronted”.
  10. Discovery – begins with awareness of “anomaly” i.e. the recognition that nature has violated the paradigm-induced expectations that govern normal science. The paradigm change is complete when the paradigm has been adjusted so that the anomalous become the expected. The scientist is able “to see in a different way”. The more precise and far-reaching the paradigm is, the more sensitive it is to detecting an anomaly and inducing change. Ironically, the more the paradigm resists change, the more it guarantees that anomalies that lead to the change will penetrate existing knowledge to the core.
  11. The emergence of a new theory is generated by the persistent failure of the puzzles of normal science to be solved as they should. These failures can be brought about by observed discrepancies between theory and fact or changes in social/cultural climates. Failures result to “crisis”. The awareness and acknowledgement that a crisis exists loosens theoretical stereotypes and provides the incremental data necessary for fundamental paradigm shift. The recognition and acknowledgement of anomalies result in crises that are a necessary precondition for the emergence of novel theories and for paradigm change.All crises begin with the blurring of a paradigm and the consequent loosening of the rules for normal research.All crises close in one of three ways:Normal science proves able to handle the crisis-provoking problem and all returns to "normal."The problem resists and is labelled, but it is perceived as resulting from the field's failure to possess the necessary tools with which to solve it, and so scientists set it aside for a future generation with more developed tools.A new candidate for paradigm emerges, and a battle over its acceptance ensues. Once it has achieved the status of paradigm, a paradigm is declared invalid only if an alternate candidate is available to take its place. The decision to reject a paradigm is always simultaneously the decision to accept another. Since no two paradigms leave all the same problems unsolved, paradigm debates always involve the question: “which problem is it more significant to have solved?”.The transition from a paradigm to a new one is a reconstruction of the field from new fundamentals; the reconstruction changes some of the field’s foundational theoretical generalizations, methods and applications and rules.
  12. Any particular extension system can be described both in terms of both how communication takes place and why it takes place. It is not the case that paternalistic systems are always persuasive, nor is it the case that participatory projects are necessarily educational. Instead there are four possible combinations, each of which represents a different extension paradigm, as follows:[13]Technology Transfer (persuasive+paternalistic). This paradigm was prevalent in colonial times, and reappeared in the 1970s and 1980s when the Training and Visit system was established across Asia. Technology transfer involves a top-down approach that delivers specific recommendations to farmers about the practices they should adopt.Advisory work (persuasive+participatory). This paradigm can be seen today where government organisations or private consulting companies respond to farmers enquiries with technical prescriptions. It also takes the form of projects managed by donor agencies and NGOs that use participatory approaches to promote pre-determined packages of technology.Human Resource Development (educational+paternalistic). This paradigm dominated the earliest days of extension in Europe and North America, when universities gave training to rural people who were too poor to attend full-time courses. It continues today in the outreach activities of colleges around the world. Top-down teaching methods are employed, but students are expected to make their own decisions about how to use the knowledge they acquire.Facilitation for empowerment (educational+participatory). This paradigm involves methods such as experiential learning and farmer-to-farmer exchanges. Knowledge is gained through interactive processes and the participants are encouraged to make their own decisions. The best known examples in Asia are projects that use Farmer Field Schools (FFS) or participatory technology development (PTD).It must be noted that there is some disagreement about whether or not the concept and name of extension really encompasses all four paradigms. Some experts believe that the term should be restricted to persuasive approaches, while others believe it should only be used for educational activities. Paulo Freire has argued that the terms ‘extension’ and ‘participation’ are contradictory.[16] There are philosophical reasons behind these disagreements. From a practical point of view, however, communication processes that conform to each of these four paradigms are currently being organized under the name of extension in one part of the world or another. Pragmatically, if not ideologically, all of these activities are agricultural extension.
  13. Achieving national food security through technology transfer, which was the dominant extension strategy in most developing countries during the 20th century;Increasing farm income through a more market-driven extension strategy that will enable farmers to intensify and diversify their farming systems based on market demand;Empowering farmers by getting them organized into groups (social capital) based on common interests, to gain more efficient access to both inputs and markets; andPromoting sustainable natural resource management practices to address soil nutrient, land degradation, water resource and other major problems, including global warming.
  14. These extension challenges exist in a rapidly changing world. Realities putting new pressure on developing countries in their efforts to develop include as globalization, new technologies, new relationships developing between the public and private sectors, the multidisciplinary nature of agriculture, heterogeneity between and within the countries, the geographic dispersion of rural people.The state must take on a central role in financing advisory services.
  15. Managerial transition – from colonial to local research and extension administrators;Scientific transition – from expatriate to national scientists;Financial transition – from dependence on financial support from colonial governments and large-scale farmers to mobilizing support from national governments, donors and beneficiaries;Political transition – from commercial farms to smallholders to private research and extension; andNew forms of public-private-civil society research-extension partnerships.
  16. Rivera (2001) highlighted globalization, Highly competitive global markets, economic restructuring, trade liberalization and as a major factor shaping extension in developed and developing countries.Commodification – becoming a price-tag commodity
  17. Globalization led to developing a new paradigm towards market-driven reforms and with an agribusiness orientation.Technologies must be tailored to new contexts to be effective and this require an educated workforce which require investment in education, in-service job training and the knowledge exchange component of the technology system.
  18. Farming systems perspectives – seeing things from farmers’ viewpoint.