Discover the most essential elements of any successful brand.

1. The Secrets to Building a
Better Brand

2. Provides your foundation

3. Makes selling easier

4. Sorry, it’s not all about you

5. It’s about your customer

6. Branding at the intersection
CLIENTS COMPETITORS
YOUR
COMPANY
YOUR BRAND

7. Unique Promise ofValue
Benefit
Features/
Proof
Points
Benefit Benefit
Features/
Proof
Points
Features/
Proof
Points
Three core brand elements
MESSAGING FRAMEWORK
BRAND EXPERIENCE
BRANDPERSONALITY

8. Make it your own

9. Surprise and Delight

10. Create moments to celebrate

11. Immerse me in an experience

12. No detail is too small

13. Start with a lean approach

14. Iterate—it gets better

15. Start with the name

16. Using Digital Marketing to Establish
XXXXXXXX as the Premier Industry
Event
Proposal
June 12, 2015
Please consider this information proprietary, confidential and for your eyes only
LOGO GOES HERE
INVOICE
XXXXXXXXXXXXX
Leigh George
freedom
XXXXXXXXXX
XXXXXXXXXXX
XXXXXXXXXX
leighgeorge@findfreedom.co
May 21, 2015
XXXXXXXX
XXXXXXXXXXXX
XXXXXXXXXXXXX
XXXXXXXXXXXXXX
This invoice covers the following activities performed in the three weeks between April
28 and May 12, 2015, including:
● Create launch plan
● Urban Winery tasting
● Present launch plan, discussions around the details of the plan to craft a plan
that accommodates the needs and resources of the client
● Consultation around the piano proposal
● Edits to the “story” for the wine labels
● Email summarizing PR recommendations
● First draft of revised copy for the website, plus a round of revisions
TOTAL DUE: $XXXXX

17. ▪ Create brands at the intersection of your passion
and what your customers care about
▪ Reinvent ordinary business materials through your
unique perspective
▪ Build immersive experiences that create emotional
connections
▪ Start with the basics and iterate
Don’t forget…

18. Leigh George, PhD
CEO, freedom
Email: leighgeorge@findfreedom.co
Twitter: @leighgeorge
LinkedIn: linkedin.com/in/leighgeorge
Connect with me

19. Slide 1: Kate Spade Store. All rights reserved by Gary Burke
Slide 2: Construction of the Statue's pedestal. All rights reserved by
StatueLibrtyNPS
Slide 3: Piñata Rush. All rights reserved by Ian Mulcahy
Slide 4: Women in compact. All rights reserved by artcphoto
Slide 5: Simon Sinek. All rights reserved by BeDifferentCVI
Slide 12: Ace Hotel triptease.net
Slide 13: Donuts https://vertalab.com/blog/minimum-viable-products-of-
famous-companies
Image Credits