1. How to Use Social Mediaas aBusiness Development Tool

2. What you’ll learn: What is social media and why should you care? How CPAs can use social media effectively How to build a smart social media strategy How to protect your reputation online

3. Monologuevs Dialogue http://www.issnaf.org/web/index.php?option=com_content&view=category&layout=blog&id=41&Itemid=83&limitstart=56 http://www.butterflypublisher.com/

4. Why should you care?

6. If Facebook were a country it would be the third largest

7. Twitter’s search engine gets 600 million queries every day

8. YouTube is the second largest search engine in the world

9. There are over 200,000 blogs

10. 25% of search results for the world’s largest brands are links to user-generated contentStatistics from social media revolution 2 & website-monitoring.com

12. Their thoughts and opinions are amplified online, where they are

13. Easily indexed by search engines

15. Use analytics to

16. Track and analyze data

18. Businesses as publishers http://www.elliance.com/

20. Promote the insights of others

22. Ability to post events, presentations, tweets, your blog, etc.

26. Post industry insights

27. Promote others’ analysis

29. Give people of sense of your personality and what it would be like to work with you

31. Stay in touch

33. Messaging

35. Activate those communities

37. Three important questions to ask yourself Who are my target audience(s)? What are my goals? How do I define success?

39. Integrate online and offline efforts

40. Be realistic about the demands on your time

41. Get organized: create a calendar

42. Evaluate effectiveness regularly

44. What is a social media policy? Think communications guidelines, not just social media Permission-based not restrictive-based Empower your employees to be brand ambassadors Supports a sound strategy

45. Tenets of a sound social media policy Value Confidentiality Privacy Disclaimers Common sense

46. Share your expertise Show your passion Help others succeed Help colleagues, clients, prospects, partners increase performance and solve business challenges Expand understanding of important topics Promote important industry events Connect people and build relationships

47. Don’t share confidential information Ask permission before you write about any work-related information—you never know what might be confidential or proprietary Don’t comment on your company’s business performance Mind copyright and fair use laws

48. Respect others’ privacy Don’t mention specific colleagues, clients, vendors or partners without their approval General descriptions of an engagement or project are ok but don’t include specific identifying details Mind your own privacy

49. Speak only for yourself Identify yourself and your role at the company if you are discussing anything company-related Write in the first person, use your own voice if you’re discussing your personal opinions If you write about the company make it clear the views are your own Be mindful of how you’re presenting yourself online

50. Be nice and play fair Respect the views and values of others: Nothing inflammatory, no obscene language, no ethnic or sexual slurs. Don’t pick fights Own up to your mistakes Use good judgment and accept responsibility Work always comes first

52. http://socialmention.com/

54. These networks are important because of their influence

55. Select networks to participate in based on your goals and the audiences you’re trying to reach

56. Measure your efforts