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The future of marketing

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Traditional marketing is dead, at least that is what we hear now for several years. But what is traditional marketing and if it is in fact dead, who killed it and how can we revive marketing in the future?

Published in: Marketing
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The future of marketing

  1. 1. THE FUTURE OF MARKETING
  2. 2. vincent@marketingpirates.com @vince_dd – 0485/08.37.16 2
  3. 3. vincent@marketingpirates.com @vince_dd – 0485/08.37.16 3 MARKETING
  4. 4. vincent@marketingpirates.com @vince_dd 4
  5. 5. vincent@marketingpirates.com @vince_dd 5
  6. 6. vincent@marketingpirates.com @vince_dd – 0485/08.37.16 6
  7. 7. vincent@marketingpirates.com @vince_dd 7
  8. 8. vincent@marketingpirates.com @vince_dd 8
  9. 9. vincent@marketingpirates.com @vince_dd 9
  10. 10. vincent@marketingpirates.com @vince_dd 10
  11. 11. vincent@marketingpirates.com @vince_dd 11
  12. 12. vincent@marketingpirates.com @vince_dd 12
  13. 13. vincent@marketingpirates.com @vince_dd 13 Customer Experience is the new marketing
  14. 14. vincent@marketingpirates.com @vince_dd 14 “Customer Experience” About 14,200,000 results “Customer Experience” About 108,000 results < 24h “Expérience client” Environ 2.890.000 résultats “Klantbeleving” Ongeveer 54.200 resultaten “Moments of Truth” About 491,000 results “Momenten van de waarheid” Ongeveer 64.800 resultaten
  15. 15. vincent@marketingpirates.com @vince_dd 15 The way a customer perceives all interactions with an organization
  16. 16. vincent@marketingpirates.com @vince_dd – 0485/08.37.16 16
  17. 17. vincent@marketingpirates.com @vince_dd – 0485/08.37.16 17
  18. 18. vincent@marketingpirates.com @vince_dd 18
  19. 19. vincent@marketingpirates.com @vince_dd – 0485/08.37.16 19
  20. 20. vincent@marketingpirates.com @vince_dd 20
  21. 21. vincent@marketingpirates.com @vince_dd 21
  22. 22. vincent@marketingpirates.com @vince_dd – 0485/08.37.16 22
  23. 23. vincent@marketingpirates.com @vince_dd – 0485/08.37.16 23
  24. 24. vincent@marketingpirates.com @vince_dd – 0485/08.37.16 24 Content Processes People & culture Brand & Strategy CeX Drivers Conversation Customer Journey & MoT SystemsMeasurement
  25. 25. vincent@marketingpirates.com @vince_dd 25 The way a customer perceives all interactions with an organization
  26. 26. vincent@marketingpirates.com @vince_dd 26
  27. 27. vincent@marketingpirates.com @vince_dd – 0485/08.37.16 27
  28. 28. vincent@marketingpirates.com @vince_dd – 0485/08.37.16 28
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  31. 31. vincent@marketingpirates.com @vince_dd – 0485/08.37.16 31
  32. 32. vincent@marketingpirates.com @vince_dd 32
  33. 33. vincent@marketingpirates.com @vince_dd 33
  34. 34. vincent@marketingpirates.com @vince_dd 35
  35. 35. vincent@marketingpirates.com @vince_dd 36
  36. 36. vincent@marketingpirates.com @vince_dd – 0485/08.37.16 37 Content Processes People & culture Brand & Strategy CeX Drivers Conversation Customer Journey & MoT SystemsMeasurement
  37. 37. vincent@marketingpirates.com @vince_dd 38
  38. 38. vincent@marketingpirates.com @vince_dd 39
  39. 39. vincent@marketingpirates.com @vince_dd 40

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