Rockingham     County  Commissioners March 28, 2011   MediaLee Worsley, Assistant County Manager         Catawba County, NC
OpennessCollaborationCommunityTrust
Content -> Tools -> Dialogue -> Control      Share Users Add Value
Crowd Sourcing          BLOGSSocial Networks     Empower the Public     Hashtags
Web Site   Newspapers        RadioCitizen TVEngagement
Voters
MeetGavin   2000 to 2008        Age 18 to 44  Not Growing                                              “Life is a Stage… P...
Is it Really a Phone ?
New DevicesChange Expectations
did we get started?Public Information Strategy        ICMA ReportBuy In From Commissioners
BUTwhat is Catawba County doing?
How Catawba County Uses Social Media
Successful Tweeting
• Try to create interesting and valuable content• Be honest and respectful in online postings• Think before posting/ think...
Resources• Does not take a consulting firm to bring up a Social  Networking site.• Think beyond traditional webmaster and ...
Catawba County Social Media Strategies - Rockingham County Presentation
Catawba County Social Media Strategies - Rockingham County Presentation
Catawba County Social Media Strategies - Rockingham County Presentation
Catawba County Social Media Strategies - Rockingham County Presentation
Catawba County Social Media Strategies - Rockingham County Presentation
Catawba County Social Media Strategies - Rockingham County Presentation
Catawba County Social Media Strategies - Rockingham County Presentation
Catawba County Social Media Strategies - Rockingham County Presentation
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Catawba County Social Media Strategies - Rockingham County Presentation

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Presentation given to the Rockingham County Board of Commissioners on April 25, 2011 on Catawba County's Social Media efforts.

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  • Is it Really a Phone: Today’s new mobile devices are so much more than phones and should be viewed by officials in a different light. So much information can be sent and delivered via a phone today that their true potential is only limited by our imagination.
  • The different ways that Catawba County uses Social Media.
  • Catawba County Social Media Strategies - Rockingham County Presentation

    1. 1. Rockingham County Commissioners March 28, 2011 MediaLee Worsley, Assistant County Manager Catawba County, NC
    2. 2. OpennessCollaborationCommunityTrust
    3. 3. Content -> Tools -> Dialogue -> Control Share Users Add Value
    4. 4. Crowd Sourcing BLOGSSocial Networks Empower the Public Hashtags
    5. 5. Web Site Newspapers RadioCitizen TVEngagement
    6. 6. Voters
    7. 7. MeetGavin 2000 to 2008 Age 18 to 44 Not Growing “Life is a Stage… Perform” “Leading, Inspiring, & Motivating Young People across Our Nation!”
    8. 8. Is it Really a Phone ?
    9. 9. New DevicesChange Expectations
    10. 10. did we get started?Public Information Strategy ICMA ReportBuy In From Commissioners
    11. 11. BUTwhat is Catawba County doing?
    12. 12. How Catawba County Uses Social Media
    13. 13. Successful Tweeting
    14. 14. • Try to create interesting and valuable content• Be honest and respectful in online postings• Think before posting/ think before replying Think Before You Tweet!
    15. 15. Resources• Does not take a consulting firm to bring up a Social Networking site.• Think beyond traditional webmaster and PIO • Look down the hall• Use online tools• Link feeds from existing sources• Most Popular Sites • Facebook, My Space, Twitter, Flickr, YouTube• Tools • Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed

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