Catawba County Social Media Strategies - Rockingham County Presentation

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This document discusses Catawba County's use of social media for public engagement. It recommends that the county share valuable and interesting content on social networks and blogs to empower citizens and voters. It also suggests the county use hashtags and link existing information feeds to popular sites like Facebook, Twitter, YouTube and Flickr. The document advises thinking carefully before posting online and utilizing existing county staff and online tools to establish a social media presence.

Technology

Rockingham
County
Commissioners

March 28, 2011 Media
Lee Worsley, Assistant County Manager
Catawba County, NC

Content -> Tools -> Dialogue -> Control

Share
Users Add Value

Crowd Sourcing
BLOGS

Social Networks
Empower the Public
Hashtags

Web Site
Newspapers
Radio
Citizen TV
Engagement

Meet

Gavin 2000 to 2008
Age 18 to 44
Not Growing
“Life is a Stage… Perform”

“Leading, Inspiring, & Motivating Young People across Our Nation!”

did we get started?
Public Information Strategy
ICMA Report
Buy In From Commissioners

• Try to create interesting and valuable content
• Be honest and respectful in online postings
• Think before posting/ think before replying

Think Before You Tweet!

Resources
• Does not take a consulting firm to bring up a Social
Networking site.
• Think beyond traditional webmaster and PIO
• Look down the hall
• Use online tools
• Link feeds from existing sources
• Most Popular Sites
• Facebook, My Space, Twitter, Flickr, YouTube
• Tools
• Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed

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Catawba County Social Media Strategies - Rockingham County Presentation

1. Rockingham County Commissioners March 28, 2011 Media Lee Worsley, Assistant County Manager Catawba County, NC

2. Openness Collaboration Community Trust

3. Content -> Tools -> Dialogue -> Control Share Users Add Value

4. Crowd Sourcing BLOGS Social Networks Empower the Public Hashtags

5. Web Site Newspapers Radio Citizen TV Engagement

6. Voters

7. Meet Gavin 2000 to 2008 Age 18 to 44 Not Growing “Life is a Stage… Perform” “Leading, Inspiring, & Motivating Young People across Our Nation!”

8. Is it Really a Phone ?

9. New Devices Change Expectations

10. did we get started? Public Information Strategy ICMA Report Buy In From Commissioners

11. BUT what is Catawba County doing?

12.

13. How Catawba County Uses Social Media

14.

15.

16.

17.

18.

19.

20.

21. Successful Tweeting

22. • Try to create interesting and valuable content • Be honest and respectful in online postings • Think before posting/ think before replying Think Before You Tweet!

23. Resources • Does not take a consulting firm to bring up a Social Networking site. • Think beyond traditional webmaster and PIO • Look down the hall • Use online tools • Link feeds from existing sources • Most Popular Sites • Facebook, My Space, Twitter, Flickr, YouTube • Tools • Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed

Editor's Notes

Is it Really a Phone: Today’s new mobile devices are so much more than phones and should be viewed by officials in a different light. So much information can be sent and delivered via a phone today that their true potential is only limited by our imagination.
The different ways that Catawba County uses Social Media.

Catawba County Social Media Strategies - Rockingham County Presentation

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