Webinar 3 strategy_geoff

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Webinar 3 strategy_geoff

  1. 1. Welcome!<br />If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166<br />Please use *6 to Mute your conference line<br />Play with the chat: Type the name of your favorite artist in the chat window! <br />
  2. 2. This call is being recorded<br />* 2<br />Flickr Photo by Malinki<br />
  3. 3. LEVERAGING SOCIAL MEDIA: <br />BECOMING A NETWORKED ARTS NONPROFIT<br />Strategies from Welcome to the Fifth Estate<br />Geoff Livingston, Zoetica<br />
  4. 4. Geoff Livingston<br />
  5. 5. Agenda<br />Roll Call (5 minutes)Quick Wiki Pointers (5 minutes)Social Strategy – Strategies 1 and 2 – Participation & Content (35 minutes)Peer Discussion  (10 minutes)<br />Reflection and Next Call (5 minutes)<br />
  6. 6. Roll Call: Phone/Voice<br />When I call your name, Unmute by *7, say hello and Mute by *6<br />Type Into Chat<br />(If you want a conversation starter)<br />
  7. 7. The Four Types of Social Strategy<br />Participation<br />Serve with Content<br />Top Down Influencer Relations Approaches<br />Empowerment (Crowdsourcing)<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />7<br />
  8. 8. Strategies Achieve Goals<br />8<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
  9. 9. Marketing and Fundraising Requires Differentiation<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />9<br />
  10. 10. Woolly Separates Itself in DC<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />10<br />
  11. 11. What Differentiates Arts Organizations<br />Commitment to serve or change communities through their art<br />Unique vision on achieving mission<br />Solution carves a unique niche<br />Financially sustainable while delivering live performing art<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />11<br />
  12. 12. AshokaChangemakers Experience<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />12<br />
  13. 13. Strategy 1: Engagement & Participation w/ People<br />13<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
  14. 14. The End of Siloed Approaches <br />14<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
  15. 15. Direct Interaction & Engagement<br />15<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
  16. 16. Talk to and with Patrons<br />
  17. 17. Let Them Have a Voice, Too<br />
  18. 18. Strategy 2: Use Content to Serve<br />18<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
  19. 19. Social Media Inform/Engage Stakeholders<br />19<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
  20. 20. Use Social Networks to Bring Them Home<br />20<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
  21. 21. Example: Video<br />
  22. 22. Example: Blogging<br />
  23. 23. Example: Podcasting<br />
  24. 24. Example: Photos<br />
  25. 25. User Generated Content?<br />Image by David P. Thomas<br />
  26. 26. Exercise: How Can You Participate & Serve with Content?<br />26<br />
  27. 27. Peer Assist<br />*6 mute<br />*7 unmute<br />
  28. 28. Reflection and Closing<br /><ul><li> One minute of silence
  29. 29. What is one thing you are going to do for your experiment before your coaching session? Before our next meeting?</li>

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