This document summarizes a presentation about interactive websites and online communities, with a focus on local online communities. The presentation covers: - Definitions of interactive websites, online communities, and local online communities - Examples of different types of online communities - Benefits of local online communities for communication, sharing ideas and ratings locally, and helping local organizations compete and keep money in the local area - Potential organizations and interest groups that could have local online communities, and how local organizations could benefit from them in areas like communication, service, and competition.

1. Interactive Web Sites: Localizing Online Community Services 1:30 pm - 2:30 pm 45 min, plus 15 min for Q&A North Country Technology Symposium Wednesday, May 25, 2011 Clarkson University, Potsdam, NY

3. Your Organization: host or sponsor an Online Community for its customers/supporters?

4. The Technology: Intranets v. Extranets v. Online Communities

6. Often dynamic content generated by Users

7. Often requires that users create a Profile – login and tracking of interactivity

8. Possible Interactions

9. Publisher:User (Amazon)

10. User:User (Facebook)

12. What is a LOCAL Online Community? Local = Members know or trust each other based on a connection to a specific geographic community Examples = residents of a Town or School District, customers of a local restaurant, patients of local providers; job seekers or employers using the services of Penski Staffing Future => Networks of Local Online Communities - one user Profile for many LOC's

13. Why LOCAL Online Communities? Improve communication among us Share ideas locally Share comments and ratings locally Make our community organizations more responsive and accountable Keep dollars local Help local organizations compete with global “communities” that draw dollars and interest away Create advertising, web design, and development jobs here

14. Potential Local OIC's? Organizations that we support with local taxes - School districts, Towns, local government, NCPR Organizations that serve us – hospitals, social agencies Interest clubs Businesses we patronize: stores, restaurants, banks, newspaper, websites Possible multi-organization Networks: training, health care, volunteering

15. How can your organization benefit from LOC's? Communicate better – info out and feedback with your customers (CRM)...with each other? Provide goods and services more efficiently Compete on service with national and global competitors; make “Google” ads truly local Empower your users to drive your organization's future