Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How Can Social Media Benefit Your Business

1,756 views

Published on

A presentation I gave for the International Customer Service Professionals (www.icsp.com.au) in August 2010.

Published in: Business
  • Be the first to comment

How Can Social Media Benefit Your Business

  1. 1. How can Social Media benefit your business? Carol Skyring LearnTel August 2010 www.learntel.com.au
  2. 2. Video link removed - view video at: http://www.youtube.com/watch?v=sIFYPQjYhv8
  3. 3. Please
use
hash
tag
#icsp
to
discuss
this
session
  4. 4. 1 point if you know what it is 2 points if you’ve used • Blog • Google • Plurk • Wiki • Slideshare • Friendfeed • Facebook • YouTube • Diigo • MySpace • Flickr • uStream • Ning • Delicious • Plaxo • Twitter • Netvibes • Wikipedia • Foursquare • Bebo • LinkedIn
  5. 5. What is social media? Social media tools Some facts & figures Using social media - good & bad Designing a social media strategy
  6. 6. What is Social Media ?
  7. 7. “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” Kaplan Andreas M., Haenlein Michael, (2010) Business Horizons,Vol. 53, Issue 1, p. 59-68. http://www.flickr.com/photos/b-tal/163450213/
  8. 8. Get the T-Shirt at http://www.despair.com/somevedi.html
  9. 9. Social Media • Umbrella term that defines various activities that integrate technology & social interaction using words, pictures, videos and audio. • Involves "building" shared meaning among communities. • Interactions between people. • The ‘story’ is always evolving. http://www.flickr.com/photos/grantmac/1341021537/
  10. 10. It’s a conversation!
  11. 11. Anyone can join the conversation with these tools http://www.flickr.com/photos/fredcavazza/3428921418/in/photostream/
  12. 12. The Tools - well a few of them • Blogs • Microblogging • Social Networking • Sharing What are they? What can we do with them?
  13. 13. Blogs • ‘Blog’ is a shortened term for ‘Weblog’ • Way to easily publish to the Web • A 'personal' website - can be group • Can be public or private • Group blog for sharing ideas • Individual blogs - reflection • Collect & publish resources • Write for an audience
  14. 14. Microblogging • Share what you are doing in 140 characters • People are using it to share resources, thoughts, ideas AND to talk about your brand • Closed microblogging service
  15. 15. Social Networking • Teens & musicians • Myspace for grown-ups! • Thousands of 'groups' • Professional networking • Groups & forums
  16. 16. Closed Social Networking • Set up your own social networking site based around interests • Small cost, free or open source
  17. 17. Sharing
  18. 18. Some facts & figures !
  19. 19. Nearly 1/4 use social media 43% increase last 12 months
  20. 20. 906 million hours/ month Source: Nielson NetView: June 2010 en_us.nielsen.com/content/dam/nielsen/en_us/documents/pdf/Fact Sheets/NetView_US.pdf
  21. 21. More people use social media than email 301.5 276.9 2009 2009 Millions of people using Email Millions of people using Social Networks & Communities (U.S., Europe, Australia, Brazil) (U.S., Europe, Australia, Brazil) Source: Nielsen Company
  22. 22. 500 million active users worldwide (July 2010) Source: Online Media Daily, August 5, 2010 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133355
  23. 23. 100 million users worldwide (April 2010) Source: The Economic Times 15 April, 2010 http://economictimes.indiatimes.com/infotech/internet/Twitter-snags-over-100-million-users- eyes-money-making/articleshow/5808927.cms
  24. 24. 750 tweets sent each second Source: http://blog.twitter.com 18 June 2010 http://www.flickr.com/photos/thenextweb/3346248321/
  25. 25. Over 20% of tweets concern products and brands Source: http://live.psu.edu/story/41446 http://www.flickr.com/photos/thenextweb/3346248321/
  26. 26. How can you use Social Media ?
  27. 27. Learning (PLN) Human RSS Communication Harness collective intelligence Marketing & promotion
  28. 28. New breed of customer • Opinions • Networked • Connected • Want to be heard
  29. 29. Video responses on YouTube
  30. 30. Since February 2010: • YouTube: 30 million views • Twitter: > 100,000 followers • Facebook: > 750,000 fans • Fan interaction up 800% Overall sales for Old Spice body-wash products up 107% in the last month
  31. 31. Pepsi ditches Superbowl for Social Media Generated over 3 million unique visitors and 16 million votes on the Pepsi Refresh Project website: www.refresheverything.com.
  32. 32. So you’re not a large international company... you don’t need social media RIGHT?
  33. 33. WRONG!
  34. 34. What are they saying about you?
  35. 35. Ooops! xxxxxxxxxxxxxx xxxxxxxxxxx
  36. 36. Designing a strategy >
  37. 37. Who? Why? What? HOW When? Where?
  38. 38. Next steps Slides: http://www.slideshare.net/learntel/presentations Follow the blog: http://web2tools.biz Enrol for the online course: http://socialmediacourse.eventbrite.com Contact me: cskyring@learntel.com.au

×