The Third webinar of Indian Association of Amusement Parks & Industries was a grand success. The webinar was well attended by over 200 members from all across the country. We thank Mr. Ashwin Dange of GRS Fantasy Park for the knowledgeable and excellent presentation. Incorporated in the year 1999, IAAPI is India's Apex Body representing the Amusement, Leisure & Entertainment Industry in India. Topic: Influencer Marketing - Marketing To Millennials Presenter: Mr Ashwin Dange, Business Head - GRS Fantasy Park Date & Time: 04/May/2020 4-5pm IST Youtube: https://youtu.be/q18vP4X_lo8 IAAPI Website: www.iaapi.org IAAPI Facebook: https://www.facebook.com/IAAPIHq/ IAAPI Twitter: https://twitter.com/IAAPI_HQ IAAPI LinkedIn: https://www.linkedin.com/in/iaapi-hq/

1. Influencer Marketing
Marketing to Millennials
Ashwin Dange,
Business Head, GRS Fantasy Park, GRS Snow Park, Mysuru
IAAPI Southern Region Chairman
IAAPI Digital Marketing Committee Vice-Chairman

3. WORD OF MOUTH

7. Designer Karen Walker - Summer 2015 sunglasses campaign

9. Second State Coffee

10. Heidi Gibson Designs

11. Heidi Gibson Designs

12. Why should we use Influencer Marketing?
It’s more authentic
than an ad.
It’s more cost effective than
other marketing channels
It’s an easy way
to build trust.
It provides access
to a large audience
It’s a way to create
Real-time engagement.
You can effectively win
Over a new target audience
It provides sharable content
For exponential results

13. HOW ?

14. Brand Awareness Lead Generation Customer Loyalty
1. Define
Your
Objective
2. Identify
Platform

15. 3. Search for Influencer

16. 4. Identify the
Right
Influencer
Social Media Reach Loyal Following Previous EngagementAudience Segment
Think Long
Term
Keep in
Touch
Build Your
Influencer
Network
6. Build a
Relationship
7. Track Your
ROI
Engagement
on
Influencer’s
post.
Additional
Website
Visitors.
Sales
Achieved.
(Coupon
Code)

17. Cost of Influencer Marketing

18. Facebook & Instagram Campaign

19.  2146 likes
 948 comments

20. FACEBOOK & INSTAGRAM
 Total Influencers: 19
 Total posts:26
 Total comments: ~19,196
 Total likes: ~39,317
 Total viewership: 3,01,153
Total Spend: 21,000/-

21. Youtube
Campaign

27. YouTube Campaign Results
 Total Influencers: 8
 Total posts:22
Total Spend: 0 !!!
600+ calls over the last 6 to 8 months. (Measured through CRM)

28. Tiktok Campaign

29. TikTok Campaign Results
 Total Influencers: 5
 Total posts:24
 Total Reach: 15 million + !!!
Total Spend: 10,000 !!!
1500+ tickets sold in 2 months of using the coupon code shared by
influencers.

30. Influencer Marketing during COVID-19
Create campaigns during lockdown and give away goodies,
like free face masks to winners.
Make socially active doctors/health brands your
influencers.
Can we have a socially distanced comedy show at our
parks with a comedy influencer?
Invite your trusted Influencers when you decide to open
your parks.
Have edutainment sessions along with an edutainment
influencer.

31. Ashwin Dange

32. Vote of Thanks
Feedback Poll