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Julian shapiro slides

Some 2020 Growth Learnings

Julian shapiro slides

  1. 1. Julian Shapiro presents Some 2020 growth learnings
  2. 2. Julian Shapiro Past: VP of Marketing @ Webflow. Author at TechCrunch + Julian.com. Helped run acquisition for Heap, Clearbit, Tovala, Segment, Imperfect Produce, Outschool.
  3. 3. Current: DemandCurve.com ● Find vetted growth agencies ● Find vetted growth contractors ● Learn professional growth
  4. 4. Today’s chat Based on real-world data Rapid fire growth tactics Spanning the gamut of growth
  5. 5. Growth tactic #1 Use long-term retargeting Don’t abandon unsubscribers
  6. 6. Growth tactic #2 Category influencers + ad channels Geo rollouts
  7. 7. Growth tactic #3 LinkedIn/Snap → FB/IG Ad channel cross-targeting
  8. 8. Growth tactic #4 Screenflow, Voicebunny, Animoto, Fiverr, Thumbtack You can make good, cheap video ads
  9. 9. Growth tactic #5 Pay for views, not subs. Find people with high views and low subs who aren’t fully priced in it. Cost-effective YouTube sponsorships
  10. 10. Growth tactic #6 LinkedIn ads → email outreach Pre-targeting before cold outreach
  11. 11. Growth tactic #7 Quizzes, buyers’ guides → email How do you turn blog visitors into leads? Your goal should be collecting emails.
  12. 12. Growth tactic #8 Reach sufficient volume, add time pressure, have a tracking strategy. Doing direct mail properly
  13. 13. Growth tactic #9 Let people educate themselves first Aggressive CTA’s aren’t always good
  14. 14. Growth tactic #10 Quicker than web traffic testing Use ads to narrow down copy
  15. 15. Growth tactic #11 Figuring out how much WOM and referrals you’re getting. Consider geographic lift and subtract paid.
  16. 16. Growth tactic #12 YouTube-first, timely episodes, and networked guests Thoughts on growing podcasts
  17. 17. Growth tactic #13 Break-even ads = free brand awareness?
  18. 18. Growth tactic #14 support.google.com/mail/answer/81126 “Prevent mail to Gmail users from being blocked or sent to spam” How Gmail decides whether your outreach goes to spam...
  19. 19. Growth tactic #15 Som businesses shouldn’t have their ads running at night
  20. 20. Growth tactic #16 YouTube-first, timely episodes, and guests who bring audiences Podcast growth learnings...
  21. 21. DemandCurve.com/newsletter ● twitter.com/julian ● julian.com

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