SlideShare a Scribd company logo
How to
overcome
the
challenges of
social media

OR
The truth about B2B social
media adoption. Do prospects
and clients actually get it? Or
indeed want it?
How does
social media
fit with B2B
companies?
How to overcome the challengers of social media - LexisNexis
How to overcome the challengers of social media - LexisNexis
So, B2B
companies are
focused on
driving
awareness
through social
media channels
that will help to
close business.
How can we
dedicate the
time and
effort
needed to
get results?
How to overcome the challengers of social media - LexisNexis
Your business
needs a social
media specialist.

- you need someone
who gets it
- you don’t have
the time
- website incl video, podcasts
- blogs
- social platforms – Twitter,
Facebook, Google+
- SEO
- PPC

- And the big one. A content
strategy.
Is content king?
What creates
the right noise
in the social
stratosphere?
7 ways to launch
with a ...
1. Have a distribution
plan ready.
2. Create a
landing page
How to overcome the challengers of social media - LexisNexis
How to overcome the challengers of social media - LexisNexis
3. Relevant posts to
support and promote
4. Guest posts
5. Reviews
6. Experts to guest
post
7. Email it to
your subscribers.
What success looks like.

Tweeted at 10:00am.
Total exposure on Twitter of
1,486,221 tweeters by 5pm.
Does it pay?
Can social
media really
boost sales?
Top 10 tips
1. Get a                 6. Invite experts to
dedicated resource       guest post
2. Develop a             7. Email to
content strategy         subscribers
3. Have a distribution   8. Follow through –
plan at the ready        keep checking stats
4. Create                9. Engage
landing pages            with sales
5. Write a series of     10. Don’t get
relevant posts           disheartened

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