The document summarizes feedback from a focus group on an animation project. All 4 participants identified the genre as animation and said the arts and crafts theme was clear. They also unanimously agreed that the content was suitable and appealing for ages 4-10. However, responses were mixed on whether the narrative was clear throughout, with most saying yes and some no. The strengths identified were that it was easily identified as a kids' animation, while opportunities for improvement included asking more participants of a wider age range for more robust feedback.
3. What genre is this channel ident?
0%14%
0%
57%
0%
29%
0%0%0%0%0%
Drama Comedy Romance Animation
Crime Sci-Fi Action Horror
Adventure Fantasy Thriller
My focus group consisted of 4
people. After the responses I
received this showed me that
the genre was easily identified
as an animation. All 4 people
selected animation.
Quantitative data responses
4. Is my ident using the correct
codes and conventions of the arts
and crafts genre?
100%
0%
Yes No
From the responses I
received back from my 4
focus group candidates
they all said yes. This
shows its was clear that
there was an arts an crafts
theme.
5. Is the content suitable to the age range 4-10?
If no explain why.
100%
Yes
All of the responses I received
back where a yes this shows
that the contents of my
animation ident was suitable
for my chosen age range.
6. Does this stop motion animation appeal
to the age range 4-10?
100%
Yes
The next question I asked
was whether my animation
actually appealed to my target
audience. All 4 people I asked
responded saying yes. This
shows me that it was suitable
as well as appealing to a
younger target audience.
7. Is there a clear narrative within the stop motion
animation?
75%
25%
Yes No
From the responses I
received back this showed
me that the majority of my
focus group thought there
was a clear narrative and
only a minority thought it was
unclear.
9. Stop Motion Animation feedback Summary
I asked my 4 candidates what genre the channel ident was i got mixed responses. However
all 4 of my candidates said it was defiantly animation amongst other genres.
I asked my 4 candidates this questions (Is my ident using the correct codes and conventions
genre of the arts and crafts genre?) 100% responded saying I was using the right material for
it to be arts and crafts related.
I asked my 4 candidates whether the content was suitable for the age range 4-10. 100%
replied yes to it being suitable. Therefore I didn't have to change anything as it was easily
identified for kids. I also asked if the content appealed to the target audience. Again 100%
answered yes. However, next time to improve I will ask kids between the ages of 4-10 (The
target audience themselves). The reason I would do this is to get solid evidence that both
adults and kids recognise that its for a young age range and whether it actually appeals.
I asked my 4 candidates whether there was a clear narrative throughout the duration of the
stop motion. I received back mixed responses from this as the majority thought it was clear
and the minority thought it was unclear. To improve on this responses I will take time out to
ask more people and ensure there is a mix in age ranges.
The overall strengths of my stop motion animation that I gathered from my feedback is that it
was easily identified as a kids animation. However, some of the things i could improve on
where asking both a young target audience and more people in the older target audience
group.
