2. SOCIAL MEDIA POSTS FROM SIA’S FANS
This are a few posts that FANS of Sia who are her target
audience have posted with her in it. As you can see no
one is wearing anything to fancy its very basic everyday
clothes; jeans, jumpers, shirts, shorts, t-shirts. By looking
at these it has helped me think about who Sia is targeting
and what they look like and its better to look at what real
people look like rather than avatars.
3. GIRL TARGET AUDIENCE
• I have decided to design my girl target audience this way due to looking at the type
of people who follow Sia on social media and I thought that I would design them
similar.
I have decided to put my
target audience in basic
clothing this is because I
don’t the song ‘The
Greatest’ would be aimed
at over dress people due
to in the videos you always
see dancing and it almost
reflects the audience who
will most probably all be
dancers. However those
who aren’t dancers will just
enjoy Sia’s music, but due
to not being able to ever
see Sia her fans and target
audience where clothes
that are comfortable.
With the clothes I chose light
colourings as the songs are
happy and up beat which
means there are positive
vibes given to target
audience. Also off the
shoulder tops are in fashion
and Sia is an up to date artist
and what she wear’s is
current fashion. Girls follow
fashion trends more than
boys so it has reflected back
to her fans.
Her hair is nice and
waved due to
caring about
looking nice a lot
of the time. When
you wear not as
much as a full on
outfit its nice if you
over do your top
half for girls e.g.
make-up and hair.
This is because it
weighs out the fact
your trying to not
look too over the
top but you can still
look nice by
wearing basic
clothing.
In the pop genre artists
either follow the current up
to date fashion trends or
just wear what they feel
comfortable in for
performing and for people
to watch them on repeat in
a video. They also tend to
people aged from 12- late
20’s. This is because her as
an artist will attract that
slightly older age group
where as when watching
her videos the younger
ages will know Maddie and
like her music because you
can watch Maddie dance in
all the videos.
4. BOY TARGET AUDIENCE
• The majority of Sia’s fans are girls however those boy’s Sia has targeted are unique
so that is why my design is unique to a stereotypical boy.
I have decided to dress my boy target
audience in quite basic comfy clothing
as those who are fans of Sia tend to be
people who are dancers or show an
interest towards Sia’s ‘little Sia’
(Maddie Ziegler who is a dancer).
Being in more comfy clothes means
that you are more free to move around
and the fact that they don’t look
expensive means if any damage is
caused its not that big a deal. From
experience of looking up what boy
dancers wear out and about when they
aren't attending classes is
stereotypically jeans and a jumper.
The hair is ruffled and
untouched due to not
really being into caring
about that part of their
appearance. Also how
you can see the
defined collar bones
shows the definition of
someone who is fit
and cares about there
physical body
appearance rather
than style.
I would say that the male target
audience may vary from 15-30
as they will know what Sia’s
music is like and the style she
conveys. I feel older men will
understand Sia as an artist more
and I know that men take longer
to mature so to understand Sia
as a person and the words in
her song she will try and target
those older men.
