Sia creates enigmas in her music videos by featuring a young girl, Maddie Ziegler, dancing in strange ways in abandoned buildings to express emotion and intrigue audiences. Sia hides her own identity by using wigs and headgear when performing and featuring dancers like Ziegler in her music videos instead of showing her face. This allows Sia to gain massive fame and recognition without revealing her identity, proving you don't need to show your face to become famous. Sia's music videos promote her songs tactically by keeping audiences intrigued about her appearance and unintentionally driving viewers to search her name online, gaining her attention while trying to avoid fame.

1. SIA
MAX&BAZ

2. HOW DOES SIA CREATE AN ENIGMA?
• Sia creates an enigma on her music video. The music video where this took place
is called the chandelier. The enigma was created by the small girl in dirty clothes
which is featured in all of Sia’s music videos and goes by the name Maddie
Ziegler. Also the music video took place in an old abandoned building where
Ziegler was doing weird dances with her body, attempting to express her
emotions through the art of dancing. This music video grabbed the audiences
attention and makes them question why she dances like this and why the video
took place in this setting. This method of attracting the audience is in many of her
music videos where she adds something weird to keep her viewers interested and
intrigued.

3. HAS THE ARTIST STILL CREATED AN
IDENTITY/IMAGE? HOW?
• The artist, Sia Furler has used a young slim character in all of her music videos in
order to hide her identity. She has done this in order to remain an ordinary citizen
and not receive all the fame which famous people are drowned in. "If anyone
besides famous people knew what it was like to be a famous person, they would
never want to be famous,” Sia wrote in Billboard in 2013. When Sia preforms, she
hides her appearance with huge bows, wigs, and forms of stylish headgear.
Sometimes she doesn’t face the stage, and lets dancers like Ziegler (the dancer
and actor in all of Sia’s music videos) represent her instead. By Sia not showing
her face and keeping a low identity whilst producing music for millions
worldwide, she has created a massive image for herself and proved the world that
you don’t even need to show your face in order to receive mass amounts of fame
and recognition.

4. HOW EFFECTIVELY DOES THE MUSIC VIDEO
PROMOTE THE ARTIST AND TRACK?
• The music videos from Sia’s songs promote her very well in a tactical way. As Sia
does not show her face or identity in any of her music videos, it keeps the
audience intrigued as to what her appearance looks like. By doing this, she has
unintentionally got all of her viewers searching her name up whilst she receives
fame and attention by attempting to do the opposite.