1. BCLUW Marketing Class

2. Social Media: A
Building Block not A
Foundation

3. 230,060 years
6.5 hours
How does this help the business?
Publicity

4. Afraid of Online Market
Slow to make an online presence
Fell Behind the competition

5. KCCI Digital Footprints
We asked Jeremy Moser of KCCI
How do you use social media to benefit
your business?
Do you think your profession would be
different without social media?

6. The Power Hold
What you post is permanent
Holds company accountable
United Airlines & Dave Carroll
United Breaks Guitars went viral
$180 million
51,000 guitars
YOU

7. Media Platforms
Facebook
750 Million
Twitter
250 Million
Linkedin
175 Million

8. What now
Talk
Tweet
Post

9. Is It Ethical?
Helps Business Image
Know who you are inviting to your
company
Huffington Post
37%, 11%, 15%

10. Benefits
Gain access to MILLIONS
Opens endless opportunities
United Airlines
$180 Million

11. Importance
Instant Customer Feedback
Rapid Changes
Connections
Jeremy Moser and Shaelynn Farnsworth
Do NOT be afraid
Sears
Slow to Adapt

12. Conclusion
Important step
Promotion and Publicity of your business
Customer Feedback
Easy and Free
Places you above your competition

13. Special Thank You’s
Mr. Jeremy Moser of KCCI
Mrs. Shaelynn Farnsworth of BCLUW
Ms. Katie Cope, Student of BCLUW
Mr. Jim Moeller our group leader
Students and Faculty of BCLUW