These are slides I used with a presentation June 19 for the Mores Leadership Institute of the Iowa Newspaper Foundation.

1. Technology Challenges& Opportunities Steve Buttry, Gazette Communications Iowa Newspaper Foundation Mores Newspaper Leadership Institute June 19, 2009 steve.buttry@gazcomm.com @stevebuttry on Twitter

2. How vulnerable is your organization to a startup news, sports or business web site or blog?

3. Population of your counties Sioux, 32K Plymouth, 24K Hardin, 17K Delaware, 17K Hamilton, 15K O’Brien, 14K Franklin, 10K Davis, 9K Ringgold, 5K

4. Complete Community Connection Idea born at API as part of Newspaper Next Not included in Newspaper Next 2.0 Needed to find a place ready to make the leap

7. C3’s revenue approach Move beyond advertising Direct sales (tickets, reservations, gift registries, sports paraphernalia) Lead generation Targeted ads Sponsorships Events

8. Community Content Driving Home Conversation Calendar Local knowledge

9. Driving How often do you buy a car? How often to you drive, gas up, service car? Databases, conversations, services focused on drivers’ everyday needs Connect auto services with drivers (emergency repair services)

11. Graduation Many newspapers gather mugs, names anyway for graduation section Launch page for each graduate Senior, family fill in stories, photos, videos Gift registry Fill in school, target ads appear Fill in career, sign up for email, text alerts

12. Personal content Births Youth milestones School Graduation College life Military service Weddings Parenthood Divorce Jobs, pets, holidays, food, interests, health Illness Empty nesters Retirement Reunions Obituaries

13. Entertainment Traditional entertainment in digital form Entertainment news User-generated entertainment, events Games

14. Business services Direct sales Local search Communication & marketing services

15. Enriched news content What’s happening now Community engagement in news, enterprise, sports coverage Storytelling (narrative, multimedia) Aggregation, curation

16. Innovation in a small staff Engage the community (not free labor, but multiplying your labor) Yes, you lack resources, but you’re more nimble Write for web, edit for print Consider innovation “vacations”

17. Two examples Liveblogging Twitter

18. Follow developments chuckpeters.iowa.com stevebuttry.wordpress.com

19. Do we want to be the monks or Gutenberg?