Social media for Voice Actors...A primer by CourVO

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Points to ponder for voice-actors who are considering the basics of marketing using Social Media

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Social media for Voice Actors...A primer by CourVO

  1. 1. Social Media for Voice-Actors …a primer
  2. 2. It Begins and ends with…. ……..RELATIONSHIP
  3. 3. WHAT WE’LL COVER THE PLATFORMS YOUR PROFILE STRATEGY SOME ETIQUETTE Q & A
  4. 4. THE BIG FIVE FACEBOOK TWITTER GOOGLE PLUS LINKEDIN YOUTUBE 1.5 BILLION WORLDWIDE 500 MILLION 1.15 BILLION 260-MILLION 1-BILLION USERS 94-billion views per day
  5. 5. Great….  THEY’RE FREE  THEY BUILD AND EXTEND YOUR BRAND But …. Why??  THEY ESTABLISH VALUABLE RELATIONSHIPS SocialMediaToday.com
  6. 6. Social Media Today: 8 Compelling Reasons Why You Should Be Using Social Media  HELPS YOU DELIVER BETTER, MORE TIMELY CUSTOMER SERVICE  DRIVE BRAND BUILDING AND DIFFERENTIATION  HELPS YOU MANAGE YOUR REPUTATION  HELPS INCREASE TRUST IN YOUR BRAND OR BUSINESS
  7. 7. Social Media Today: 8 Compelling Reasons Why You Should Be Using Social Media  ALLOWS YOU TO OBTAIN CUSTOMER INSIGHTS  GREAT WAY OF PROMOTING YOUR CONTENT  KEEPS CUSTOMERS ENGAGED WITH YOU  DRIVES WEBSITE TRAFFIC
  8. 8. YOUR PROFILE BEGIN HERE:
  9. 9. AS COMPLETE AS POSSIBLE The Basics: BE CONSISTENT ACROSS PLATFORMS USE A HEADSHOT
  10. 10. LOGO ALSO ACCEPTABLE The Basics: MOST IMPORTANT PROFILE: LINKEDIN BE SINCERE, STRAIGHTFORWARD
  11. 11. OK, GOT IT… NOW WHAT? BE PRESENT Participate, answer others’ posts, contribute, pay-it-forward, offer links, post pictures and videos, get involved in conversation, create relationships, ask questions, watch for answers, answer THEM, follow or friend others, and encourage others to follow of friend you
  12. 12. DEFINITELY DO THIS: JOIN GROUPS
  13. 13. The “Veil” of Social Media A few Niceties…. Limitations of the written word The Big Three No one wins a flame war
  14. 14. The Time-Suck Vortex
  15. 15. SMALL CHUNKS OF TIME, SEVERAL VISITS A DAY The Time-Suck Vortex USE SMARTPHONE OR TABLET USE NOTIFICATIONS TAKE ADVANTAGE OF ADD-ONS, PLUG-INS, EXTENSIONS, FILTERS, AND BOOKMARKS ON YOUR BROWSER
  16. 16. …BACK TO RELATIONSHIP
  17. 17. THE NEW RELATIONSHIP NO MORE B-2-B NO MORE B-2-C H-2-H
  18. 18. QUESTIONS??? WHAT? ….COMMENTS???

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