Social Media Has Ruined Your Business

2,219 views

Published on

Given to an audience of Prince Edward Island entrepreneurs at the 2010 Atlantic Entrepreneurship Expo. An introductory look at why you should think about social media as part of your marketing mix and what to keep in mind as you get started. Includes a collection of great stats and tips on Facebook, foursquare, Twitter, LinkedIn, YouTube and social media in general.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,219
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
25
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Has Ruined Your Business

  1. 1. Social Media Has Ruined Your Business May 12, 2010 Courtesy of
  2. 2. they say you need to be on social media
  3. 3. but why ?
  4. 4. to build a farm for your company? Image from techieglue.com
  5. 5. or to be compared to an onion ring?
  6. 6. and facebook’s just the beginning Tumblr Wakoopa Yelp YouTube Vimeo foursquare Flickr Google Buzz Bebo Blip.fm Twitter Last.fm LinkedIn MyBlogLog Myspace Delicious Digg FriendFeed Flixter iLike
  7. 7. it’s a lot of effort just to be “Liked”
  8. 8. and ads reach more people than status updates
  9. 9. so why bother ?
  10. 10. because the times, they are a-changin’ Image from The Selvedge Yard
  11. 11. the old rules no longer apply
  12. 12. Generation Y now outnumbers baby boomers 96% of those under 30 are on social networks Stat from Forrester
  13. 13. we no longer find the news, the news finds us 24 of the 25 largest newspapers have declining circulation Stat from socialnomics.net
  14. 14. 90% of shoppers seek opinions online first 78% trust recommendations; 14% trust ads Stat from socialnomics.net
  15. 15. 70% trust recommendations of people they don’t know one online conversation = the impact of 200 tv ads Stats from Nielsen, BuzzAgent
  16. 16. 97% of consumers use online media to shop locally 58% report using an online coupon in their local area Stats from BIA/Kelsey Group
  17. 17. one customer? one influencer? what’s more valuable to you?
  18. 21. People on Facebook 400,000,000 Stat from Facebook
  19. 22. Active Users That Login Daily 50% Stat from Facebook
  20. 23. Average Friends per User 130 Stat from Facebook
  21. 24. Average Clickthrough Rate on Banner Ads 0.2%
  22. 25. Average Clickthrough Rate on Wall Posts 6.5%
  23. 26. More Likely to Buy After Becoming a Fan 51% Stat from Chadwick Martin Bailey
  24. 27. More Likely to Recommend After Becoming a Fan 60% Stat from Chadwick Martin Bailey
  25. 29. Stat from Facebook
  26. 30. People on Twitter 75,000,000 Stat from themetricsystem.rjmetrics.com
  27. 31. More Likely to Buy After Following 67% Stat from Chadwick Martin Bailey
  28. 32. More Likely to Recommend After Following 79% Stat from Chadwick Martin Bailey
  29. 34. Stat from Facebook
  30. 35. People on LinkedIn 65,000,000 Stat from LinkedIn
  31. 36. Fortune 500 Companies with Executives on LI 100% Stat from LinkedIn
  32. 39. People on YouTube 120,000,000 Stat from YouTube
  33. 40. Internet Bandwith That Goes to YouTube 10% Stat from AllFacebook
  34. 41. YouTube Traffic that Arrives Directly 54% Stat from YouTube
  35. 44. People on foursquare 1,000,000 Stat from foursquare
  36. 45. Number of Checkins 40,000,000 Stat from foursquare
  37. 46. Number of Checkins Five Weeks Ago 22,000,000 Stat from foursquare
  38. 47. getting set up
  39. 48. set up google alerts
  40. 49. set up google analytics
  41. 50. get profiles on relevant networks
  42. 51. claim your business
  43. 52. start tracking your reputation
  44. 53. the top 10 things to know before you start Stat from Forrester
  45. 54. 1. Have a Purpose have goals behind your strategy and work to achieve them
  46. 55. 2. Be Authentic nobody cares about your pitch, they care about communication
  47. 56. 3. Be Transparent be honest, be open and tell the truth
  48. 57. 4. Understand and Allow Community if given the opportunity your community will monitor itself
  49. 59. 5. Always Offer Value your customer doesn’t owe you anything
  50. 60. 6. Dollars and Time Aren’t Free like all advertising you get what you put into it
  51. 61. 7. Challenge Yourself jump in; only you or your competitor can be first
  52. 62. 8. Steal From Your Customers sometimes they have the best ideas, use them as a focus group
  53. 64. 9. Online Isn’t an Island treat social as an outpost; an extension of offline efforts
  54. 65. 10. Track Results set yourself up for success and track your ROI
  55. 66. socially engaged companies are more successful 12-month revenue growth, wallflowers: -10% 12-month revenue growth, mavens: 18% Stat from Altimiter ENGAGEMENTdb
  56. 67. “ The ROI of social media is that you will still exist in 3 years .” Stat from socialnomics.net
  57. 68. social media has ruined your business
  58. 69. and can build you a new one
  59. 70. Thanks! Rick Jessup [email_address] 416.727.4017 @RickJessup www.rickjessup.com www.58ninety.com Thanks to for the invite!
  60. 71. why listen to Rick?
  61. 72. who is this guy <ul><li>Online in 1990 </li></ul><ul><li>Web design in 1995 </li></ul><ul><li>Blogging in 1996 </li></ul><ul><li>Speaking on digital in 1997 </li></ul><ul><li>Over 20 years of web experience </li></ul><ul><li>Over 15 years managing strategy </li></ul>

×