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Whats working online jason weaver

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Whats working online jason weaver

  1. 1. ADVANCED ONLINE Director of Web Strategies: Jason Weaver
  2. 2. Local search overview http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013 5 core factors that matter: website, links, reviews, blogging, social media Website Links Reviews Blogging Social Media
  3. 3. Links Other websites talking about you
  4. 4. Link Building Corporate Monkey Bars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites
  5. 5. Link Building Corporate Monkey Bars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites Organizations Home shows Local websites Magazines News papers Social media
  6. 6. On others blogs MBS corporate is helping with this now http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/
  7. 7. Name Address Phone Number Monkey Bars 123 Road #117 Salt Lake City, Utah (208) 567-5678 Monkey Bars, LLC 123 Rd Ste 117 SLC, Utah (208) 334-3456 Monkey Bar Storage #117 123 Road Salt Lake, UT (208) 123-1234 Thanks Mike @ http://www.miftymarketing.com
  8. 8. ABC Co. 123 Road #117 Salt Lake City, Utah (208) 567-5678 Alfa Beta Cappa Co. 123 Rd Ste 117 SLC, Utah (208) 334-3456 Alfa Beta Cappa #117 123 Road Salt Lake, UT (208) 123-1234 Thanks Mike @ http://www.miftymarketing.com Problem Multiplies With Multiple Businesses Monkey Bars 123 Road #117 Salt Lake City, Utah (208) 567-5678 Monkey Bars, LLC 123 Rd Ste 117 SLC, Utah (208) 334-3456 Monkey Bar Storage #117 123 Road Salt Lake, UT (208) 123-1234 Cool Construction 123 Road #117 Salt Lake City, Utah (208) 567-5678 Cool Construction, LLC 123 Rd Ste 117 SLC, Utah (208) 334-3456 Cool Construction Systems #117 123 Road Salt Lake, UT (208) 123-1234
  9. 9. 2 Cases of N.A.P. Confusion Hired an SEO company to work on their construction company1st Caused both the local garage website and the construction website to loss traffic
  10. 10. Like Paying to Get Stuck On It’s A Small World
  11. 11. 2 Cases of N.A.P. Confusion Hired an SEO company to work on their construction company2nd Informed us and rankings continued to improve for both websites
  12. 12. Link Building – Full Web of Sources Corporate Monkey Bars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites http://www.getlisted.org
  13. 13. Links How to get more links Think about every one that could give you a link and ask for it Keep your business information straight Let us know of other companies working for you
  14. 14. Reviews Reviews on Google+ Local
  15. 15. Reviews Survey Responses2,100 USA & Canada Represented Trusted Bright Local a leader in review research
  16. 16. Reviews 79% of consumers trust online reviews as much as personal recommendations (up from 72% in 2012) http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013 79%
  17. 17. Reviews 67% of consumers read up to 6 reviews before they form an opinion about a company http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013 67%
  18. 18. Reviews 65% of consumers are more likely to use a business which has positive online reviews (up from 52% in 2012) Just 24% of consumers said that they select a business based on other factors then reviews (down from 28%) http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013 65%
  19. 19. Competitive Edge /79 Quantity of reviews inside Google+ Local business listings7 5 or more reviews results in Google showing stars on Google searches http://www.davidmihm.com/local-search-ranking-factors.shtml
  20. 20. 7/79 - Quantity of reviews inside Google+ Local business listings Reviews on Google+ Local business pages
  21. 21. Your reports & warranty activations Where we collect emails to solicit reviews
  22. 22. Reviews How to get more reviews Fill out report docs Collect emails & share them in your doc Give your customers warranty cards Tell your customers you will be emailing them how to leave you a review
  23. 23. Blogging & Social Your blog & others blog Your SM & others SM
  24. 24. On your own blog Optional http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/
  25. 25. Facebook 3 largest search engine If you want to do Facebook ads you’ll want a following http://https://www.facebook.com/pages/Monkey-Bar-Storage/113731918702801/
  26. 26. Google+ More tabs and Authorship matter http://https://www.facebook.com/pages/Monkey-Bar-Storage/113731918702801/
  27. 27. Why people like a business/brand Matt McGee Local U Presentation & More in-depth http://www.smallbusinesssem.com/why-we-like- follow-businesses-online/3618/
  28. 28. What people want from you on SM Matt McGee Local U Presentation & More in-depth http://www.smallbusinesssem.com/why-we-like- follow-businesses-online/3618/ Respond to People Promotions Regular Posts Share recent jobs Local news/holidays New products & deals New videos Tips Home shows Comment on others posts Respond to comments
  29. 29. 3 examples of things to share http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/
  30. 30. Blogging / Social Get more from blogging & SM Follow corporate blog & social media If you are on SM mind the 3 categories Take good photos of every job you do We are seeking dealers who want to test blogging & Google+/Facebook
  31. 31. Customization Banners & Pricing
  32. 32. Banners We can place banners on any page
  33. 33. Customization – Pricing & Ideas We can add pricing
  34. 34. We have new product photos & videos ready Let us know if you will be offering them in replace or in addition to New Products Web Ready
  35. 35. Customization Get more from your website When big things happen let people know Consider adding banners, pricing or examples Be clear about what products you are offering

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