1. © Copyright 2013 Avanade Inc. All Rights Reserved.
MOBILE REVOLUTION
Cosa cambia per le persone,
cosa cambia per i designer.
FrancescaTassistro | Creative Lead @ Avanade

2. QUANTI
USANO
IL MOBILE?
NIELSEN | FEBBRAIO 2013

3. 1.000.000APPLICAZIONI DISPONIBILI
1.000.000.000SMARTPHONE POSSEDUTI
150.000.000TABLET VENDUTI
FORRESTER RESEARCH

4. © Copyright 2013 Avanade Inc. All Rights Reserved.
DA DOVE SIAMO PARTITI?

5. © Copyright 2013 Avanade Inc. All Rights Reserved.
People want to talk to other people -
not a house, or an office, or a car.
Given a choice, people will demand the
freedom to communicate wherever
they are, unfettered by the infamous
copper wire. It is that freedom we
sought to vividly demonstrate in 1973.
1973
Martin Cooper

6. © Copyright 2013 Avanade Inc. All Rights Reserved.
People want to talk to other people -
not a house, or an office, or a car.
Given a choice, people will demand the
freedom to communicate wherever
they are, unfettered by the infamous
copper wire. It is that freedom we
sought to vividly demonstrate in 1973.
1973talk to other people
Martin Cooper

7. Chiamata
DynaTAC8000X
Nokia7110
J-SH04
SonyEricssonT68i
Chiamata
Connettività
Chiamata
Fotocamera
Chiamata
MotorolaStarTAC
1996
1984
1999
2000
2002
Chiamata
Connettività
Fotocamera
eMail

8. 2
BlackBerry62102003
PalmOneTreo6002003
Nokian95
2007
iPhone
iPad
2010
2007
Chiamata
Connettività
eMail
Chiamata
Connettività
Fotocamera
eMail
Chiamata
Connettività
Fotocamera
eMail
Multimedia
Chiamata
Connettività
Fotocamera
eMail
Multimedia
Touchscreen
Chiamata
Connettività
Fotocamera
eMail
Multimedia
Touchscreen

9. © Copyright 2013 Avanade Inc. All Rights Reserved.
Among smartphone owners age 18-44,
making phone calls accounts for only 16%
of the total time spent with their devices,
whereas the remaining 84% of time is
spent texting and interacting with email
and social networks.
2013
Ricerca IDC per Facebook

10. © Copyright 2013 Avanade Inc. All Rights Reserved.
Among smartphone owners age 18-44,
making phone calls accounts for only 16%
of the total time spent with their devices,
whereas the remaining 84% of time is
spent texting and interacting with email
and social networks.
2013
Ricerca IDC per Facebook
making phone calls accounts for only 16%

11. © Copyright 2013 Avanade Inc. All Rights Reserved.
QUALCOSA E’ CAMBIATO...

12. © Copyright 2013 Avanade Inc. All Rights Reserved.
COSA CAMBIA
PER LE PERSONE

13. © Copyright 2013 Avanade Inc. All Rights Reserved.
L’INTERAZIONE
CON I DEVICE DIGITALI
#1

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GRAPHIC
USER INTERFACE

15. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
USER INTERFACE
NATURAL

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EXPERIENCE DIVIDE
16
EXPERIENCE DIVIDE

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EXPERIENCE DIVIDE
17
EXPERIENCE DIVIDE

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L’INTERAZIONE
CON IL CONTESTO
#2

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INTEGRARE
SECOND
SCREEN
FIRST
SCREEN’

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ARRICCHIRE
REALTA’
AUMENTATA
REALTA’

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ARRICCHIRE
REALTA’
REALTA’
AUMENTATA

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MANIPOLARE

23. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
MANIPOLARE

24. © Copyright 2013 Avanade Inc. All Rights Reserved.
COSA CAMBIA
PER I DESIGNER...

25. © Copyright 2013 Avanade Inc. All Rights Reserved.
DISEGNARE PER
UN’INTERAZIONE
NATURALE
#1

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ARE NOT
NATURAL
INTERFACES
NATURAL
DONALD NORMAN

27. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
NUOVE CONVENZIONI
SVILUPPARE
TURN OVER
TO
MUTE

28. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
L’APPRENDIMENTO
FAVORIRE

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CULTURE
COMPRENDERE
DIVERSE

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SFRUTTARE
LE CARATTERISTICHE
DEL MOBILE
#2

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GEOLOCALIZZAZIONE
ACCU
WEATHER

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GEOLOCALIZZAZIONE
GOOGLE
NOW

33. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
AUDIO
AUDO
INPUT

34. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
AUDIO
AUDO
INPUT

35. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
GIROSCOPIO
ACCELEROMETRO

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FOTOCAMERA
SCREEN
UNLOCK

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FOTOCAMERA
AIR
GESTURE

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SENSORE PROSSIMITA’
DIRECT
CALL

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NEARESTTUBE
GEOLOCALIZZAZIONE
REALTA’
AUMENTATA

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NEARESTTUBE
ORIENTAMENTO

41. © Copyright 2013 Avanade Inc. All Rights Reserved.
DISEGNARE
PER ECOSISTEMI
#3

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ECOSISTEMI
TV

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CONSIDERARE
CONTESTO FISICO
#4
E SOCIALE

44. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
CONTESTO FISICO

45. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
CONTESTO FISICO

46. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
CONTESTO FISICO

47. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
CONTESTO SOCIALE

48. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
CONTESTO SOCIALE

49. © Copyright 2013 Avanade Inc. All Rights Reserved.
?

50. © Copyright 2013 Avanade Inc.All Rights Reserved | Pag
HUMAN
BEING
ATTHE
CENTER

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GRAZIE!