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Hacking growth: how innovation + community delivers results

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MAD//Fest London
MAD//Fest London

Hacking growth: how innovation + community delivers results - Kate Parkyn, Head of Growth - Europe, One Plus

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© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary OnePlus How Innovation & Community deliver results
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary Kate 
 @Kate_Parkyn
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary Who is OnePlus?
 

© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary The best smartphone company you've never heard of
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary The 4th Global 
 Premium Smartphone No. 1 in India 209% Growth YoY
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary • The underdog
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary Innovate to start.
 Innovate to survive.
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary We had a bold ambition.
 
 To make a better phone.
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary A simple premise.
 
 ”What do you want in a smartphone?”
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary A Community started to form
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary Behave differently Ask Users User Feedback A better phone Create a product
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary Created with
 our community
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary Think 
 Community 
 Awareness Consideration Conversion Community
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary Stay Open
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary A human connection
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary A local connection
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary Stay Involved
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary Create an ecosystem
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary The OnePlus
 Phone Piano
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary Stay Brave
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary Stay Open
 Stay Involved
 Stay Brave
© 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary © 2013 - 2020 OnePlus. All Rights Reserved. Confidential & Proprietary Chart Title 0 10 20 30 40 1/5/02 1/6/02 1/7/02 1/8/02 1/9/02 Series 2 Series 1 Never 
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