Rapid Iteration for Mobile App Design by Mariya Yao

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Rapid Iteration for Mobile App Design by Mariya Yao

The Lean Startup Conference 2013
http://leanstartup.co/

Published in: Technology, Business

Rapid Iteration for Mobile App Design by Mariya Yao

  1. 1. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  2. 2. $3.2 BILLION Raised by mobile startups over the last 4 quarters Source: http://www.cbinsights.com/blog/trends/mobile-record-vc-financing-quarter 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  3. 3. Typical cost to develop an iOS app ~$10,000 - $50,000 Average revenue / app in Apple App Store ~$4,000 http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/ 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  4. 4. Typical cost to develop an Android app ~$11,000 - $55,000 Average revenue / app in Google Play Store ~$1,125 http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/ 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  5. 5. Rapid Iteration on Mobile (or, how not to blow all your seed money getting to an MVP) Mariya Yao @thinkmariya Founder & Creative Director Xanadu 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  6. 6. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  7. 7. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  8. 8. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  9. 9. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  10. 10. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  11. 11. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  12. 12. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  13. 13. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  14. 14. 8 http://blogs.wsj.com/digits/2013/03/11/the-surprising-numbers-behind-apps/ 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  15. 15. 22 % of downloaded apps are opened just one time 62 % of an app’s users are lost after one month Sources: http://www.localytics.com/blog http://blog.flurry.com/ 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  16. 16. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  17. 17. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  18. 18. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  19. 19. What is a prototype? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  20. 20. What makes a prototype effective? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  21. 21. Build Learn 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Measure LEAN STARTUP CONFERENCE 2013
  22. 22. What is a prototype? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  23. 23. What is a prototype? A prototype is a test that helps you answer a question 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  24. 24. What makes a prototype effective? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  25. 25. What makes a prototype effective? It answers the right question 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  26. 26. How can you make sure you’re asking the right question? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  27. 27. Minimum Viable Product 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  28. 28. Minimum Viable Product 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  29. 29. Minimum Viable Interface 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  30. 30. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  31. 31. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  32. 32. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  33. 33. Interface prototyping answers questions like: Can people navigate through my interface? Do people understand what this button does? Can people perform basic tasks in this app? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  34. 34. Interface prototyping answers questions like: Can people navigate through my interface? Do people understand what this button does? Can people perform basic tasks in this app? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  35. 35. Interface prototyping answers questions like: Can people navigate through my interface? Do people understand what these buttons do? Can people perform basic tasks in this app? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  36. 36. Interface prototyping answers questions like: Can people navigate through my interface? Do people understand what these buttons do? Can people perform basic tasks in this app? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  37. 37. ...and often misses important questions like Will people come back every day? Will they become passionate evangelists? Will they pay for your value proposition? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  38. 38. ...and often misses important questions like Will people come back every day? Will they become passionate evangelists? Will they pay for your value proposition? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  39. 39. ...and often misses important questions like Will people come back every day? Will they become passionate evangelists? Will they pay for your value proposition? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  40. 40. ...and often misses important questions like Will people come back every day? Will they become passionate evangelists? Will they pay for your value proposition? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  41. 41. Why do you build products at all? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  42. 42. Why do you build products at all? a) To solve a problem b) To deliver an experience 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  43. 43. Minimum Viable Product 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  44. 44. Minimum Viable Experience 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  45. 45. Minimum Viable Value 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  46. 46. Core Loop 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  47. 47. Core Loop The main set of actions your users have to take in order to make BOTH of you successful 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  48. 48. Farmville Buy Seeds Sell Crops 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Grow Crops LEAN STARTUP CONFERENCE 2013
  49. 49. Dropbox Buy space 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Fill space LEAN STARTUP CONFERENCE 2013
  50. 50. Dropbox Buy space Fill space Spam your friends (optional) 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  51. 51. Amazon Read reviews Leave review 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Buy product LEAN STARTUP CONFERENCE 2013
  52. 52. What does a user need to do to make themselves AND your business successful? 1) Return regularly 2) Contribute content 3) Invite friends 4) Make repeat purchases 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  53. 53. Minimum Viable Experience 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  54. 54. Minimum Viable Value 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  55. 55. Are people willing to go through your core loop? How often will they do it? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  56. 56. Minimum Viable Interface 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  57. 57. Summary of Principles 1) Ask the Right Question 2) Focus on Value / Experience 3) Test Your Core Loop 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  58. 58. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  59. 59. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  60. 60. 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  61. 61. 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  62. 62. How do you capture a complex experience simply on mobile? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  63. 63. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  64. 64. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  65. 65. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  66. 66. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  67. 67. How can we make you feel like a real guitarist? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  68. 68. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  69. 69. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  70. 70. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  71. 71. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  72. 72. Over 5 mil downloads since May launch Average of 4.5 star rating 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  73. 73. 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  74. 74. Toontastic An iPad app that enables children to animate characters and record stories 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  75. 75. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  76. 76. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  77. 77. > 8 million stories recorded App Store Hall of Fame 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  78. 78. How would you feel if you couldn’t use our product? 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  79. 79. How would you feel if you couldn’t use our product? 1. Very disappointed 2. Somewhat disappointed 3. Not disappointed 4. I no longer use it Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  80. 80. How would you feel if you couldn’t use our product? 1. Very disappointed 2. Somewhat disappointed 3. Not disappointed 4. I no longer use it Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  81. 81. How would you feel if you couldn’t use our product? 1. Very disappointed 2. Somewhat disappointed 3. Not disappointed 4. I no longer use it Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  82. 82. How would you feel if you couldn’t use our product? 1. Very disappointed 2. Somewhat disappointed 3. Not disappointed 4. I no longer use it Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  83. 83. 40% Very disappointed Sources: http://www.startup-marketing.com/using-survey-io/ 05/2013 Monday, December 9, 13 MARIYA YAO OPTIMIZATION FOR MOBILE FUTURE INSIGHTS LIVE
  84. 84. 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  85. 85. GameSalad Platform that lets you build 2D mobile games without any code 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  86. 86. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  87. 87. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  88. 88. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  89. 89. How badly do people want to tinker? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  90. 90. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  91. 91. RUN GAME 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  92. 92. RUN GAME 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  93. 93. > 200,000 games have been made 70 have been in the top 100 in US App Store 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  94. 94. 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  95. 95. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  96. 96. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  97. 97. Do my own contacts want to connect with me on a professional networking site? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  98. 98. Are people willing to upload their rolodexes in order to access 2nd degree connections? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  99. 99. What is the right level of “virality” to get consistent growth yet maintain credibility? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  100. 100. 1) Prototyping simplicity 2) Prototyping emotion 3) Prototyping engagement 4) Prototyping distribution 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  101. 101. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  102. 102. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  103. 103. Hustler vs. Hacker 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  104. 104. Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  105. 105. Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  106. 106. How would you prototype Instagram with NO code written? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  107. 107. Instagram Take Photo Share Socially 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Add Filter LEAN STARTUP CONFERENCE 2013
  108. 108. 1) Have testers email you photos they want filtered 2) Have a professional editor edit photos on demand 3) Upload edited photos on tester’s behalf 4) Measure change in key metrics 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  109. 109. Do users take and share more photos? Do their photos get more likes / comments? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  110. 110. How would you prototype Foursquare with just an SMS interface? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  111. 111. Foursquare Go To Venue Get Reward 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Check In LEAN STARTUP CONFERENCE 2013
  112. 112. 1) Buy gift cards to popular venues (i.e. Starbucks) 2) Have testers text you when they visit venues 3) Add $1 dollar to their gift card for each visit 4) Add $$ bonus to card for most active patron 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  113. 113. Do people visit venues more often? Do they keep up engagement over time? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  114. 114. Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  115. 115. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  116. 116. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  117. 117. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  118. 118. How would you prototype Instagram with IFTTT? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  119. 119. If 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Then LEAN STARTUP CONFERENCE 2013
  120. 120. If 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Then LEAN STARTUP CONFERENCE 2013
  121. 121. If If 12/2013 MARIYA YAO Monday, December 9, 13 Then Then RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  122. 122. Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  123. 123. Instagram 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Hipstamatic LEAN STARTUP CONFERENCE 2013
  124. 124. Hipstamatic Take Photo Share Socially 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE Add Filter LEAN STARTUP CONFERENCE 2013
  125. 125. How would you prototype Instagram with an existing competitor? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  126. 126. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  127. 127. Hustler 1) Concierge prototypes 2) Prototyping on platforms 3) Prototyping with competitors 3) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  128. 128. How would you prototype a mobile game where your character explores a rich and interesting world map? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  129. 129. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  130. 130. How would you prototype a mobile app that features a highly interactive animated character? 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  131. 131. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  132. 132. 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  133. 133. Hustler 1) Concierge MVPs 2) Prototyping on platforms 3) Prototyping with competitors 4) Creative prototypes 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  134. 134. Key Takeaways 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  135. 135. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  136. 136. Summary of Principles 1) Ask the Right Question 2) Think MVV / MVE, not MVP 3) Test Your Core Loop 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  137. 137. Summary of Strategies 1) Keep It Simple! 2) Apply The “Tear Test” 3) Measure Engagement Early 4) Distribution > Product 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  138. 138. Tactics Strategy Principles 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
  139. 139. Tactics Strategy Principles @thinkmariya mariya@xanadumobile.com 12/2013 MARIYA YAO Monday, December 9, 13 RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013

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