Future ofsmartphones tjandra

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Future ofsmartphones tjandra

  1. 1. T HE F UTU RE OF S M ARTPH ON E FOR AN A LYZI N G T R E N DS FALL 2 01 3 N ATAS HI A TJA N D R A
  2. 2. H YPOT HESI S THROUGH AWARENESS, COLLABORATIONS, AND FLEXIBILITY, EFFORTS IN BUILDING A TRULY SUSTAINABLE SMARTPHONES WILL BE GREATER, PAVING WAY FOR EVEN MORE POWERFUL, AND EVENTUALLY WEARAB LE SMARTPHONES. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  3. 3. 1 FORCE FEAR OF LOSING HUMANNES & NOT HAVING RELATIONSHIPS THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  4. 4. 84 % C O U L D N ’ T G O A S I N G L E D AY WITHOUT THEIR MOBILE DEVICE 2013 Time Mobility Poll THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  5. 5. 41 % % C O U P L E S TA L K V I A T E X T / E M A I L 2010 study by Esure. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  6. 6. T I F FA N Y S H L A I N W E E K LY T E C H N O L O G Y S H A B B AT THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA • Proponent of unplugging • Unplug or keep away from the Internet and your devices, one day each week.
  7. 7. “...CONSUMERS CAN NO LONGER ESCAPE AN AWARENESS DONE BY THEIR CONSUMPTION: TO THE PLANET, SOCIETY OR THEMSELVES.” – TRENDWATCHING.COM December 2013 Trend Briefing: 7 Consumer Trends To Run With in 2014, December 2013. CODE AWARENESS W E A R E B E C O M I N G M O R E A N D M O R E AWA R E O F H O W O U R A C T I O N S I M PA C T OUR HUMANNESS AND THE ENVIRONMENT THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  8. 8. 2 FORCE INFORMED CONSUMERS WANT IT ON THEIR TERMS THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  9. 9. 92 % DESIRE FOR RESPONSIBLE CONSUMPTION 2013 study by BBMG, GlobeScan and SustainAbility. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  10. 10. N O LW E N N H U B Y SPIDERSILK • • • Using spidersilk to weave microchips, so it’s biodegradable. Currently, to recycle smartphones, they need to be dismantled in a facility and go through several processes hazardous to health of the workers Huby is a physicist at Institut de Physique de Rennes, France. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  11. 11. NIKE SHANGHAI CONCEPT STORE 100% TRASH THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA • Everything (except shoes) inside this store is made from trash. 5,500 soda cans, 2,000 PET water bottles, 50,000 old CDs and DVD. The origami ceiling is made from recycled DVDs, while cables and the building’s joints were made out of recycled cans. • Designed by Miniwiz Sustainable Development Ltd, an architectural firm in Taiwan.
  12. 12. “CUSTOMERS TODAY WANT...MORE... TRANSPARENCY, AUTHENTICITY AND PASSION.” – DANA CHO AND BEAU TRINCIA, IDEO Rotman Magazine Winter 2012. “The Future of Retail: From Revenue Generator to R&D Engine,” 2012. CODE TRANSPARENCY INFORMED CONSUMERS ARE SKEPTICAL, THEY DEMAND CONCRETE PROOF FROM BRANDS. A CLAIM IS NO LONGER ENOUGH. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  13. 13. 3 FORCE PLANNED OBSELESCENCE THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  14. 14. 18 MONTHS S M A R T P H O N E L I F E E X P E C TA N C Y Media Bistro 2013, Statistics, “Average Life of US Mobile Phone is 18 Months.” THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  15. 15. OPEN SOURCE COMMUNITY J A I L B R E A K S O F T WA R E & H A R D WA R E • Informed consumers prolong their smartphone lifespan by jailbreaking and personalizing it to their needs. “NEARLY SEVEN MILLION IPHONE, IPAD AND IPOD TOUCH OWNERS HAVE CRACKED APPLE’S RESTRICTIONS ON THEIR DEVICES [BY] JAILBREAKING...” – ANDY GREENBERG Forbes, “Evasi0n Is The Most Popular Jailbreak Ever: Nearly Seven Million iOS Devices Hacked InFour Days.” Feb 08, 2013. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  16. 16. MOTOROLA PROJECT ARA + PHONEBLOK THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA • Collaboration between Motorola and PhoneBlok creator Dave Hekkens. • Modular and replacable cellphone parts. • 3D printing for personalization for cellphone skins.
  17. 17. CODE FLEXIBILITY BECAUSE OF AWARENESS OF OUR ACTIONS, INFORMED CONSUMERS PROLONG THEIR SMARTPHONE LIFESPAN BY PERSONALIZING IT TO THEIR NEEDS. COMPANIES ARE RESPONDING TO THAT BY COLLABORATING WITH THE OPEN SOURCE COMMUNITY. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  18. 18. 4 FORCE SURVEILLENCE THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  19. 19. 5 BILLION EVERYDAY N S A C O L L E C T S C E L L P H O N E G E O L O C AT I O N R E C O R D S Bryan Fung. Washington Post. “The Switchboard: NSA is collecting 5 Billion cellphone geolocation records a day.” Dec 5, 2013. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  20. 20. ADAM HARVEY S T E A LT H W E A R • When worn, you are undetectable by drone’s thermal surveillence. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  21. 21. QUANTIFIED SELF MOVEMENT TRACKING EVERYTHING THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA • Brain waves, heart rate, mood, sleep cycle, and even posture, etc
  22. 22. “...THE MOBILE DEVICE IS...HELPING PEOPLE TO CHANGE THEIR LIVES...” – JWT INTELLIGENCE 10 Trends for 2014 and Beyond, “Executive Summary.” Dec 4, 2013. CODE EMPOWERMENT QUANTIFIED DATA GIVES US PROOF AND STATISTICS TO BETTER IMPROVE OUR LIVES. WEARABLE STEALTH GIVES PRIVACY. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  23. 23. TREND INSIGHTS THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  24. 24. TREND INSIGHTS AWARENESS Technology – lacking in true green movement. More improvements in that front. FLEXIBILITY Because of awareness, the public will continue “hacking” to prolong the lifespan of cellphones. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA TRANSPARENCY Active participation. The public will no longer be passive, will be more demanding. EMPOWERMENT Powerful computer in our hands, with endless potential, in terms of what it can do and its impact on social movements.
  25. 25. TREND OPPORTUNITIES THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  26. 26. TREND OPPORTUNITIES SUSTAINABILITY 92% consumer desires to consume responsibly, in the near future, more and more people will purchase products that are sustainable, because of the growing awareness of our actions. Greater access to open source technology. There will be an increased collaborations with the open source community, bringing greater flexibility and innovations. WEARABLE TECHNOLOGY The current trend of keeping track of datas, will encourage innovation in wearable technology, it will become the norm to wear technology. Their forms would become smaller (for eg. a tattoo like the picture above). Naturally, they will be paired with smartphones as accessories, either to provide smartphones with additional software functions, to provide power (battery) or to discourage behaviors that take away our humanness. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  27. 27. CLIENT MOTOROLA THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  28. 28. PA S T PIONEER MOBILITY • Invented the first cellphone: Motorola DynaTAC 1973. Motorola was set to becoming the most innovative company. • Focus was to give mobility to phones, so that people can connect when they are not near a landline phone. Motorola StarTAC, 1996. Motorola DynaTAC, 1973 Martin Cooper THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA Motorola MicroTAC, 1989.
  29. 29. NOW A G O O G L E CO M PA N Y SINCE 2011 THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  30. 30. NOW T R A N S PA R E N C Y FLEXIBILITY • Being honest about where the phones are manufactered and assembled. • Giving consumers flexibility to customize software and get more out of smartphones. NOV 21, 2013 WA R R A N T Y I N TA C T F O R U N L O C K E D B O OT L O A D E R S ON DEVELOPER EDITION DEVICES Quentyn Kennemer, Phandroid.com THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  31. 31. TREND ACTIONS THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  32. 32. TREND ACTIONS FOR MOTOROLA AWARENESS TRANSPARENCY S U S TA I N A B L E S M A R T P H O N E Collaborations on making a truly sustainable smartphone through materials that are biodegradable, for eg. spider silk. Consumers will be able to purchase these biodegradable materials to print their own smartphone cases or components through 3D printing. PROOF OF ORIGINS OF EACH COMPONENT & PRODUCTION Narratives as proof for sustainable practices on production and invention. FLEXIBILITY EMPOWERMENT C O L L A B O R AT I O N S W I T H O P E N SOURCE COMMUNITIES To provide more flexibility and crowdsourced innovations, such as making Project Ara and other Motorola smartphones to be truly sustainable. This also makes Motorola less corporate, and more open as a brand. WEARABLE TECHNOLOGY TO POWER OR I N T E G R AT E W I T H S M A R T P H O N E S It will become the norm to wear technology, their forms would become smaller. Naturally, they will be paired with smartphones as accessories, either to provide smartphones with additional software functions, to provide power (battery) or to discourage behaviors that take away our humanness. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  33. 33. H YPOT HESI S THROUGH AWARENESS, COLLABORATIONS, AND FLEXIBILITY, EFFORTS IN BUILDING A TRULY SUSTAINABLE SMARTPHONES WILL BE GREATER, PAVING WAY FOR EVEN MORE POWERFUL, AND EVENTUALLY WEARAB LE SMARTPHONES. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  34. 34. 20 YEARS INTO THE FUTURE BIODEGRADABLE Awareness that our actions affect the environment, society and ourselves, will fuel innovations for biodegradable smartphones. The effort put into this would be proof that we haven’t lost our humanness. Innovatons through spider silk or other materials would make it possible to build biodegradable smartphones. WEARABLE TECHNOLOGY = SMARTPHONES Smartphones and wearable technology would merge. We would not be carrying smartphones anymore, we would be wearing them. Possibly as tattoos or integrated to our clothing, which will pave the way for chips (smartphones) implanted into our bodies. THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA
  35. 35. THE END T H A N K YO U THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA

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